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Make friends with each other
Category: Business/Financial Management >> Advertising Marketing

Problem description:

Seek a good plan for making friends

Analysis:

Dating a stranger

A large-scale outdoor dating party of 10,000 people in Xx Province

planning scheme

I. Background introduction

Nowadays, the fashion network has been deeply rooted in people's hearts, and the online chat mode it provides has also become a favorite way of communication for young friends. In today's society, there are many situations of making friends online at the same time. These young men and women walked together through the internet, resulting in friendship and love, creating their own brilliant careers and beautiful homes. Harmony and beauty have become an important theme in their lives.

In order to help young men and women create harmonious families, build opportunities for career cooperation, and provide a spiritual exchange platform for more friends to know and make friends. "2haha" and Beijing Gecheng Culture Company will hold a series of large-scale outdoor dating parties in provincial capital cities all over the country, and put online dating into real life. Using offline close contact to let more netizens have a broader business circle can help them inspire more sparks of friendship and love, and make their love and career achieve a double harvest. The event will choose large parks in provincial capitals all over the country as venues, hold colorful interactive dating parties as the main activity form, invite many young men and women as the main activity force, and realize live parties and large-scale star lineup performances as the main activity content. The wide audience and the large number of participants will affect the party to become a unique and romantic party.

Advocating pleasure and leisure, integrating entertainment and making friends, young urban men and women "meet strangers" to find familiarity, mutual understanding and mutual understanding from strangers and expand their social circle, love circle and work circle. Every activity participant will find new fun in the monotonous life. Wonderful game links and excellent activity environment, this activity will also become the largest and most unique friend-making feast in the local area!

Two. Overview of activities

? Activity time: June 2006 65438+1October-February 2006 65438+February.

? Location: the largest park in the provincial capital city

? Activity theme; Dating a stranger-a large outdoor dating party in ——xx Province

? Organizer: Hahaha. Com performers, * * *, institutions, enterprises and other registered contractors.

? Co-organizers: local women's federations, matchmaking centers, matchmaking companies and large enterprises.

? Producer and producer: Beijing Gecheng Culture Co., Ltd. Haha.

Three. Provided by the manufacturer

? Program production of the whole performance: artists, bands, dancers, chorus and other related matters;

? Ensure the legality of the copyright of performance programs;

? Ensure that the contracted artists attend the performance on time;

? Provide information on authorization and artists required for reporting to the cultural authorities;

? Provide a unified contract for the concert tour;

? Provide stage design and construction and on-site technical execution services for the whole performance.

? International round-trip air tickets (tax) for cast members; Domestic round-trip air ticket (tax);

Four. Provided by the undertaker

? The production of the whole concert and the appearance fee of the actors;

? Transportation, room and board expenses of the performance venue;

? Relevant taxes and fees required according to relevant regulations of China * * *;

? Insurance expenses for cast members;

? The venue, publicity, ticket sales, taxation, sanitation, fire protection, safety and other related expenses of the performance site.

? All relevant local performance procedures (including culture, public security, fire protection, etc.). ) at the venue.

Verb (abbreviation of verb) site layout

? In large-scale Center Stage, the audience stood around the stage, so that more people could get closer to the stage.

? Set up 100 stalls around the central area to provide drinks, food, etc. For the convenience of the participants.

? Make the photos of the contestants and the SMS query code of the corresponding information into beautiful cards, wrap them with plastic wrap and hang them on the roadside trees on the only way to enter the main venue (the code is the same as the admission number obtained by the contestants when they enter the venue). All participants can send short messages to get information about the people they are interested in.

Sixth, the scale of the performance.

Cast (2-3 songs per person) (7-8 stars per performance)

? Fan Yichen: I believe that you love me, Bermuda. Uncover tenderness.

? A Niu: The waves are blooming, the stars are shining, the girl over there is looking out, and the peach blossoms are also blooming.

? A-sang: Loneliness is singing, leaves. It's always quiet. I'm a little hurt.

? Jinggangshan: I only have eyes for you, because I am alone, and I am lonely because I miss someone and have been sad for a hundred days.

? Qin Si Gerile: In the new century, folk songs are like spring rivers, and Shandandan flowers bloom, so am I.

? Luo Baiji: girls' dimples, sacred balls, bicycle girls, ferris wheel,

? Kang Jingchun: "Xun! How can I love you so much? In the sun, forget you.

? Zhong Jiayi: Princess Pisces, savage girlfriend, our love, twins.

? Sun Ping: Weapons, stubbornness, possibility, unbearable weight in life and invisible man.

? Zhang Lana: 360 degrees, water, dance of amnesia.

? Ma Yu: If I remember you in my next life, don't blame me, ok? I will die a little every day.

? Jacky: 10,000 reasons, I don't regret it, why people who love each other can't be together, let go.

? Liu Jialiang: Who do you love? I can't forget you. If you love me, don't hurt me. Love is enough.

? Xu Jingbo: Back to my lover, he took my beloved apple, and the past can only be recalled.

Moderator: To be determined

Band: TBD

A) live accompaniment of large-scale dance.

B) Luxury audio equipment and top audio operators.

Seven. The main content of the activity

Dating a stranger

I am destined to be a partner. I am full of love and water!

? Participants enter the park at the first time (13: 00— 15: 00).

During this period, participants enter the park by ticket. Tell the participants in the form of street signs and activity guides that you can get in touch with all the young friends present, learn the basic information of other participants by sending text messages, or contact them immediately and meet on the spot.

According to the number of consultation messages, two "Mr. Popularity" and "Miss Popularity" were judged on the spot, and material rewards were given on the spot, and they could perform live with stars.

? Interaction time in the second period (15: 00- 15: 30)

During this period, all participants make people in the group and between groups familiar with each other through this period of contact, and try their best to make all participants find their ideal candidates.

? The third "Haha" shining star concert (15: 30- 17: 00)

During this period, many popular singers will be invited to bring a wonderful concert to everyone present, and an interactive session will be set up during the performance, during which participants can further communicate with their partners.

? Party for ten thousand people Phase IV (17: 00- 18: 00)

During this period, Luo Baiji, the "No.1 DJ in Asia", sang live for 20 minutes, recorded live discs for 40 minutes for someone at the venue, and entered the carnival party time. Participants can dance with people they like and get to know each other better.

? The fifth fireworks show (18: 00 ——18:10)

During this period, a romantic fireworks show will be presented for all participants. During the performance, interested parties can talk to each other and enhance friendship. After the fireworks, the activity officially ended and the participants left automatically.

Eight, media selection

Local radio and television media

Local newspapers, magazines and other media

Nine. Description of cost (the cost will be adjusted according to the actual situation of each city)

Remarks on Project Name and Amount (RMB)

Stage sound 150000

Production of related items on site10,000

The star appearance fee is 80 thousand yuan

Dance leading fee 1.5 million.

Fireworks 100000

Publicity of 200,000 (including pre-hype in the whole province to collect talented young people who sing with the stars on the same stage)

The production cost of publicity materials is 50,000 yuan.

Transportation expenses of relevant personnel150,000, including round-trip air tickets for artists.

Total 1, 475,000

X. Total cost of activities

RMB one million five hundred thousand Yuan only (1, 500,000 Yuan). The above fees do not include the fees for examination and approval of local activities, sanitation, fire fighting and safety. Among them, the star appearance fee: RMB eight hundred thousand Yuan only (800,000), and the specific candidate depends on the specific situation.

Remarks:

1. For basic stage, music, video and special effects, according to different activity conditions, construction agreements shall be signed with the undertaker respectively, and the undertaker shall pay the project cost and construction separately. Because we do activities during the day, we don't need lights. )

2. The design and construction of Wumei shall be supervised by the overall Wumei production company designated by the program producer.

XI。 Capital recovery

? Ticket revenue:

Each ticket 100 yuan (including park ticket, friendship fee, performance fee and one-year website membership fee).

100 yuan/person * 10000 people = 100000 yuan.

Group tickets sent by local women's federations, marriage and love centers, matchmaking companies and large enterprises are calculated at 30% discount.

? Franchise booth fee income:

1000 yuan/booth * 100 pieces = 100000 yuan (such as flower shops, drinks, special catering, etc.). )

? Advertising sponsorship income: (including title sponsors and co-sponsors)

Total title fee: 500,000 yuan (such as telecommunications, etc.). )

Co-sponsorship fee:100,000 yuan/piece *3 pieces = 300,000 yuan.

? Estimated total income: (omitted)

Twelve. Sponsorship (single event)

? Event title unit:

? Event co-organizer:

? Activities designated supplies:

Thirteen. modality for co-operation

? Cooperation mode 1:

The local organizer fully undertakes, is responsible for the preparation of funds and other matters, and enjoys all the benefits; Beijing Gecheng Company brings the operation mode of the whole activity into the local area and is responsible for its full implementation. When the scale of the activity reaches 10 thousand people, haha. Com will pay the promotion fee according to the following standards: provincial capital city-200,000, secondary city-150,000, and tertiary city-100,000.

? Cooperation mode 2:

On the premise that the local organizer has certain sponsors, Beijing Gecheng Company and the local performer * * * jointly contribute, and the two parties share all the proceeds of the event according to the ratio of 5: 5. When the scale of the activity reaches 10 thousand people, haha. Com will pay the promotion fee according to the following standards: provincial capital city-200,000, secondary city-150,000, and tertiary city-100,000.

Scheme: Beijing Gecheng Cultural Communication Co., Ltd. Jiangsu A Xin Cultural Communication

Contact: Meng Qingjie.

Tel: 025-* * * * * * * *

Chuan Zhen:

Address: A Xin Cultural Communication, 8th Floor, Overseas Chinese Building, Zhongshan North Road, Nanjing, Jiangsu.