1. What levels of managers are Chloe Wang and Zhang Li respectively?

Wang Lei is a middle-level manager and Zhang Li is a grass-roots manager.

2. Regarding the improper assembly of locks, the general manager of the company should first instruct who is ultimately responsible? What principle is this based on?

A: The minister of production should bear the ultimate responsibility, based on the principle that responsibility cannot be delegated.

Wang Lei reported to the general manager that he had done several important jobs this week. Please explain the nature of the activities or functions involved in these tasks.

A: It reflects the nature of planning, leadership, organization, non-management work activities and organizational control functions.

According to the data provided by Chloe Wang, what is the profit of Venus Company in the first half of the year? If the production activities are adjusted according to Chloe Wang's plan, what will be the profit in the second half of the year?

A: The profit for the first half of the year was RMB 00,000. If the production activities are adjusted according to Chloe Wang's plan, the profit will increase to 9.9 million yuan in the second half of the year.

Management Case Analysis Homework 1 Case Analysis New Oriental's Strategic Choice

1. Provide appropriate strategic suggestions for the future development of New Oriental.

A: Carry out the second industrial expansion.

Strategy 1: Positioning the training industry, rooted in the positioning strategy of the training industry, is the focus of New Oriental's development strategy for a long time to come.

Strategy 2: Strengthen market segmentation, industrial integration and develop private universities.

2. In the face of increasingly powerful competitors, what kind of competitive strategy should New Oriental adopt?

A:

Strategy 1: Play the public relations card to improve social status.

1. In combination with the Central Committee of the Communist Party of China's call for "western development", New Oriental will launch a lecturer group to carry out free compulsory education activities or free employment training in backward western areas.

2. Jointly hold large-scale university lectures with the Ministry of Education.

3. Establish "New Oriental Fund" as an educational fund project of universities or other types.

Strategy 2: Improve the management of channels (places).

According to different business nature, strengthen the role of channel distribution respectively. If the project aims at college students, it should set up agency services in colleges (or in every region).

Strategy 3: Increase brand promotion channels.

1. Strengthen the publicity of mass media relatively. (such as TV, newspapers, corresponding magazines, etc.). )

2. United Radio launched English education programs to improve brand reputation. (Compared with TV, the cost is lower)

3. Try to hold social activities to enhance brand influence. (such as a large-scale English contest)

4. Sponsor or join other influential activities (such as the national official English training institutions applying for various large-scale activities). )

Management Case Analysis Exercise 2 Group Discussion Case: Five-year Goal of Qiao Sen Furniture Company

1. Do you think the development goals set by Chairman Johnson for the company are reasonable? Why? Can you sum up the basic requirements for setting goals from this case?

A: These goals are not formulated from the reality of the company's development and market, but for a certain purpose, but it is hard to say that they are unreasonable. Mainly depends on his strategic intention. If he wants to sell the company, the short-term realization of this goal is conducive to this strategic goal. But if it is for the long-term business purpose of the enterprise, unrealistic goals will inevitably sacrifice the long-term interests of the company in exchange for short-term business performance.

The goal is the ideal state or expected results that the organization strives to achieve in a certain period of time, including the organization's purpose, tasks, specific objectives and indicators, and the time limit of the indicators. On the specific issue of determining the goal, the determination of the goal is definitely different because of the different functions of various departments of the organization and the different goals in different periods and conditions. But in general, to make the goal reasonable and effective, we must follow the following basic principles: 1 and unity. For any organization, the most important thing is to determine the overall goal of the organization. 2. systematize. The determination of goals should pay attention to the coordination between goals. 3. foresight. The goal is the expected effect that the organization hopes to achieve. 4. nervous. The external environment and internal conditions of the organization are constantly developing and changing, and the objectives of the organization should be adjusted or modified accordingly with the change of the situation. 5. scientific. Goals must be clear and single-minded in terms of objects, requirements and time limit.

2. What kind of decision-making and leadership style does President John's goal setting reflect? What are its advantages and disadvantages?

A: Arbitrariness and arbitrariness will directly lead to two kinds of results. The first result is strong leadership and foresight, and the goals just set are reasonable. This possibility is relatively low. In this case, although the goal setting is very reasonable, because there is no discussion and communication with other executives, and the reason for setting the goal is not explained, it is likely to cause the disapproval and disapproval of other executives. Without the cooperation of other personnel, the goal will become empty talk. The second result, because there was no discussion with other senior executives, the goal setting was unreasonable, and the final result was failure.

3. If you were Thomas, what would you do if the chairman agreed to reconsider the establishment of the company's goals after listening to your opinions and instructed you to put forward more reasonable company development goals?

A: According to the goal-setting process, first analyze the company's strategy with middle and senior managers, then do internal and external research of the company, and finally set and decompose the goals according to the results of comprehensive research and analysis to ensure the rationality of goal setting. Moreover, we must get the support and recognition of most people when we publicize the goals, so as to ensure that everyone can work together to achieve the goals and finally achieve the established goals.

Management Case Analysis Exercise 3 Case Analysis Robust Organizational Structure

1. Why was Robust's early organizational structure effective, but it didn't adapt later?

A: The early organizational structure was a linear functional organizational structure, which was the first choice for most newly established enterprises. The early stage is effective because the top management of the enterprise can effectively transfer the development goals of the enterprise to the grass-roots level of the enterprise, and as a top manager, it can also effectively supervise it. Only when the development goal of the enterprise is correct and the top management makes correct decisions can the enterprise get good development. However, with the development of the enterprise, the original hands-on senior managers must go out and focus on the long-term development planning and strategic decision-making of the enterprise. This is the real reason why Robust's early organizational structure was effective, but later it did not adapt.

2. Combined with this case, talk about the process of organizational structure reform of Robust.

A: From the establishment of 1989 to August 5438+0, 2006, Robust has always adopted a linear functional system, which is divided into several major departments according to production, supply and sales, and then all branches in the country are responsible for sales; From August 5438, 2006 to March 2002, the product division system was implemented. Although it has been implemented for a short time in Robust's history, it has laid the foundation for the implementation of regional business division system and achieved a smooth transition of organizational structure reform.

3. Is organizational structure related to people's psychology and behavior? Why?

A: Organizational structure is related to people's psychology and behavior. The reason is that the organizational structure determines the relationship between people, and the determination of this relationship directly determines people's psychology and way of dealing with relationships with others at work. Organizational structure also determines people's position and orientation in the organizational system, and directly determines people's self-orientation, including responsibilities, interests, work rights and methods.

4. Use this case to discuss the applicability and characteristics of various organizational structures? Is there a perfect organizational structure?

A: As can be seen from the case, there is a straight line behind the previous business division system. (Product and Regional Business Department)

The linear function system is based on the professional title system. Under the administrative leadership, the corresponding functions will increase the opportunities of staff officers under the unified command principle of this linear system.

However, based on a certain product area or customer, business divisions combine related R&D, procurement, production and sales departments into a relatively independent organizational form, which is mainly manifested in the fact that there are many business divisions under the leadership of the company, and each business division has an independent product and market. It has independence and autonomy in the market. It implements independent accounting and belongs to decentralized management structure.

This kind of business division system belongs to M-type organizational structure in management organization, that is, multi-unit enterprises.

It is characterized by organizing business activities according to the output of enterprises and establishing special management departments and business divisions. This kind of department promotes the relationship between senior leaders and business departments according to the principles of vertical relationship, centralized policy and separate business. Horizontally, all business divisions are profit centers and carry out independent accounting.

Third, the top management of enterprises and enterprises are still designed according to the functional structure.

The main advantages are as follows

1. This department has its own products and markets, can plan its own future development, can flexibly adapt to the new situation in the independent market and respond quickly, and has high flexibility and adaptability.

Second, it is beneficial for senior leaders to entrust daily administrative affairs and directly manage daily complex affairs, so that all business divisions can give full play to their enthusiasm and creativity and improve the overall efficiency of enterprises.

3. The independence of the business department is conducive to cultivating all-round management talents and reserving cadres for the future development of the enterprise.

4. As a profit center, the division is convenient for measuring and conducting strict assessment, which is conducive to evaluating the contribution of various products to the company's total profit, thus guiding the strategic objectives and decision-making of enterprise development.

Dividing business divisions according to products is convenient for organizing specialized production to form economic scale, which is conducive to improving labor productivity and economic benefits of enterprises. ..

Six. Every department should fulfill its responsibilities and promote the all-round development of enterprises.

Seven, each division operates independently, with clear responsibilities, so that the ability of target management and self-control can be effectively carried out. Under such conditions, the management scope of senior leaders can be expanded in a timely manner.

Disadvantages: overlapping institutions, waste of management personnel, independent accounting by the division, only taking care of its own interests,

Managing Case Study Assignment 4 Case Study Issues Nokia's Work Team

1. Please analyze the characteristics of Nokia's work team building.

A: It mainly focuses on the self-management team, emphasizing the self-management mode, business process and business status of employees in the production of mobile communication products and services, as well as their own status and self-management team.

2. Combined with the case of Nokia work team, analyze how to build a high-performance work team.

Answer: Task-oriented method should pay attention to the following matters: (1) The scale of building a work team should not exceed 65,438+02 people; (2) The ability structure of high-performance work team members requires technical expertise, decision-making ability and interpersonal skills; (3) There are nine kinds of role assignment: the first kind of innovative role, the second kind of exploration and creator, and the third kind. Promoter and organizer. Fifth, summarizers and producers. Sixth, controllers and inspectors. Seventh, supporters and defenders. Eighth, journalists and suggestions. Ninth, team contacts. Establish a high-performance team, * * * commit to the same goal, establish specific goals, and determine effective leadership and organizational structure. Emphasize that the team must have a sense of responsibility. Appropriate performance appraisal and punishment system ..

3. What kind of communication method does Nokia adopt? What role did it play in the work team?

A: Committed to the online forum of the staff club, it has established an informal platform for Nuojin employees to make friends outside their daily work.

4. What kind of organization does the staff club belong to? What role will he play in the work team?

Answer: belong to a friendship group. We should keep Qi Xin working together, enhance the sense of responsibility of each employee, learn from each other's strong points and interact with each other, so that everyone can work together in Qi Xin to complete the task and achieve greater achievements, which is beneficial to the work team.