1. Choose cost-effective channels to reduce costs. Achieve price advantage.

2. Excellent book window display for bestsellers. The layout of a bookstore should be tasteful and hierarchical.

3. Frequently do some membership marketing activities to attract customers.

4. Organize some promotional activities, book clubs, member networking, essay contests, etc.

5. Cooperate with relevant institutions, such as securities books and securities companies, and examination books and schools. Provide group purchasing channels.

6. Make soft-text advertisements on the Internet, newspapers and other low-cost media.

7. Do creative marketing based on social hot topics.