5 Selected Articles for Chinese Valentine’s Day Event Planning 1

Hosted by: XX Website XX Dating Bar

Co-organized by: XX Network

This Chinese Valentine's Day, go to an appointment with both male and female guests *** at night

When you meet love, fate starts from here...

Origin:

Yearning in the city There are more and more young people who are truly in love but are alone. Traditional matchmaking makes them embarrassed, and it is difficult to distinguish the quality and authenticity of online dating, so they would rather stay single forever.

1. Purpose of the event:

1. Cultural aspect: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship, and meet true love through this event .

2. Commercial aspects:

① Through this activity, the brand appeal of YueSe Bar in the surrounding markets of the same industry will be improved:

②. Improve Average daily turnover of 20. (Example: average daily turnover of 100,000 yuan 20 = 120,000 yuan)

2. Activity theme:

On the Chinese Valentine's Day, encounter love.

3. Event time:

4. Audience:

1. Registered members of Night Time.

2. Moonlight Dating Alliance.

3. Special guest performers.

4. Those who apply through other methods.

5. Activity methods and charges:

1. Integrate customer resources from various departments of the company and release activity information to guests in the form of short messages:

2 , publish event information, content, and event methods to guests who have recently visited the company through print advertisements, DJ booths, LED displays, etc.:

3. Carefully arrange the event venue and strive to create a romantic and beautiful festival Atmosphere:

4. A welcome desk is set up in front of the bar. Participants can buy Chinese Valentine's Day activity cards at the welcome desk. Men's Chinese Valentine's Day cards: 150 yuan/piece, women's Chinese Valentine's Day cards: 80 yuan/piece:

5. All female guests who come to the Moonlight Dating Bar on the 19th can receive a rose at the check-in counter:

6. Two chocolates will be given as a gift when the lobby opens.

6. Activity content:

1. The first wave of love impact: "Find the goddess in your heart" (pay attention to consideration)

①. Activity slogan : Love happens around you:

②. The company designs its own friendship cards, male (green), female (pink): the content of the friendship card is: name (nickname), age, hobbies, work, Requirements for him/her:

③. After the guest opens the table/card, a friend card will be given to the guest along with the snacks and the guest can fill it out by themselves:

④. Guest You can observe and then entrust the waiter to give the dating card to the person you like:

⑤ If both parties are interested, the waiter can communicate with each other and start dating.

⑥. In order to activate the business atmosphere of the hall during the event, the company may consider arranging for DJ waiters who have not entered the room to wear casual clothes to participate in the event. (The specific implementation arrangements will be decided separately)

2. The second wave of love shock: "show off yourself, hot MM call order"

The event organizer will observe the female guests present that night , if you find a young and beautiful girl, you can notify your subordinates to invite her to perform a simple performance on stage at a specific time in the company (the host and performance time will be arranged separately). After the performance, you can receive a company-made cocktail card. With the wine card, you can get cocktails Get a glass of Tang Hui's designated cocktail at the bar.

The selection of this activity shall be subject to the signature and approval of the company’s general manager or director.

3. The third wave of love shock: "True Confession"

For all lovers who visit the Moonlight Dating Bar on the night of Chinese Valentine's Day, the company can provide them with a DJ booth. A chance to express your love out loud. And receive a bottle of champagne. (How can a special true confession on a special day not move her/him)

4. The fourth wave of love impact: "Romantic Passion"

During the event, any purchase of a dozen Anyone who purchases beer or above or spends over 300 will receive an on-site lottery ticket at 0:00 on August 9, and so on. Draw prizes on site with raffle tickets.

First prize: romantic decoration and a bottle of champagne for three persons

Second prize: one large plush toy for three persons:

Third prize: ten One box of famous chocolates

(The specific implementation arrangements will be decided separately)

7. Scene layout:

1. Gate:

① Opposite the gate: Two billboards of 3, 5, 2 and 5 meters, indicating the event information:

(Full guide for 20xx Valentine’s Day activities: Nighttime invites you and your partner to participate Moonlight Dating Bar Chinese Valentine's Day Party, say your love loudly, let everyone witness your love, dance and express your love on the spot with your sweet love)

②, Door glass: heart-shaped and rose patterns:

③. Door: decorated with pink balloons.

2. Hall:

①. DJ booth: The front panel is decorated with multi-colored roses and carved with foam: "You are my rose, you are my flower":

②. Silver reflective characters are carved on the walls surrounding the hall. Different sizes:

Tang poetry 1: The umbrella in front of the begging building is sunny, the crescent moon is mixed with the twin stars:

The girls next door all imitate each other, and fight for the golden pot to predict his life.

Tang Poetry 2: On July 7th, in the Palace of Eternal Life, no one was whispering in the middle of the night.

In heaven, I would like to be a winged bird, and on earth, I would like to be a twig.

Song Dynasty Poetry 3: The thin clouds make tricks, the flying stars spread hatred, and the Milky Way is far away and dark.

There are countless people in the world.

Tender as water. The good times are like a dream, can you bear to look at the Magpie Bridge on your way back?

If the love lasts for a long time, how can it last day and night?

③. Each column in the hall is decorated with roses and heart-shaped patterns.

8. Activity Arrangement:

①. Night time will revise the plan before August 5th and prepare for implementation:

②. Moonlight Dating Bar on The production and installation of advertising stands must be done before the 7th:

③. The Night Time and Moonlight Dating Bar will mobilize manpower to cooperate with the artists to complete the installation work on the 18th.

④. Moonlight Dating Bar will arrange, distribute and purchase event cards for raffle tickets and prizes:

⑤. The DJ station in the lobby and the host will arrange the adjustment of music routes and programs during the event:

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⑥. Make arrangements for drinks and catering together with Night Time and Moonlight ***, and contact jewelers and wine merchants to jointly organize the event (if feasible, provide another event cooperation plan to the partner )

⑦. Launch activity advertisements at night time and 5 days ago, and design various cards.

9. Ending:

This event ends at 00:00. The organizers can leave the venue, the DJ plays dance music, and the participants engage in independent entertainment activities. Selected 5 articles for Chinese Valentine's Day event planning 2

1. Precautions for promotional activities

Promotion time limit: It is a popular practice to have a promotion time limit, such as the first day of promotion , the consumption period of the festival, limit the consumption time to encourage consumption, and meet the needs of promotion within a fixed time.

Quantification of promotion: It is also a common practice to specify the quantity of products to be sold, but in promotional activities, this approach is not very good and can easily be eliminated by competition.

Promotional characteristics: If you have your own promotional characteristics, such as national characteristics, you must clearly set up a distinctive banner in gifts, packaging, discounts, gifts, and offers, and carry out special promotions to the end to distinguish the Chinese Valentine's Day. Unified pattern.

Promotional objectives: The requirement of promotional objectives is to stipulate promotion within a certain range to facilitate consumers' choice. It is also a process of sorting out sales. Finding your own and choosing your own is the only promotion. Effect.

Promotional atmosphere: It is very important to control the atmosphere of promotion. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by festiveness, but it can be different on different occasions or different products. It is necessary to Show an active promotional atmosphere, mainly showing the personality in the promotional atmosphere, such as emphasizing promotional methods but not product functions, emphasizing promotional gifts and light promotional promises, etc.

2. Promotional tips

1. Only make theme logos for online stores

I think anyone who is a little careful will find that Baidu and Google use them every holiday or festival. Special logos will be produced for major events. Even if your website is full of holiday features, it will attract more people's attention. So the first step is to design a Valentine's Day holiday logo like a big website.

　2 , Create a Valentine's Day topic

Collect Valentine's Day-related articles on the Internet and edit them. The most important thing is to create more original articles yourself. When your Valentine's Day topic is rich enough, original content If there are enough, it will definitely bring huge traffic. For example, Golden Abacus’ Yixi website also produced special topics during the Spring Festival, which achieved similar results and achieved good results.

3. Valentine’s Day image optimization

Baidu and Google’s two major image searches have large traffic, so you can put more exquisite and original valentines on the website. You can add watermarks to pictures, and your URL will be visible when they are reposted immediately.

4. Online store promotion

a. Use custom expressions skillfully

This is a little trick for holiday online marketing. Custom expressions are made into gifs. Animated pictures, leave your own website name or URL, and also spread through instant messaging software such as QQ and MSN.

b. Greeting cards to express love

It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to organize the content of the greeting card, including the title, signature, etc., and it is novel. The content can bring you unexpected results.

c. Valentine’s Day prayer communication webpage

This is the most commonly used form in holiday online marketing, and it is also the fastest and most direct form. It should be noted that the webpage needs The effect of generating other people's names and blessings is very good. This web page can be spread through instant messaging software such as QQ and MSN.

5. Forum promotion is indispensable

The relatively well-known emotional communities in China include some comprehensive entertainment communities, such as Tieba, etc. Find the target group and make good theme posts. And it will definitely arouse the excitement of netizens and bring traffic.

3. Promotion plan

Promotion plan 1:

Price reduction. This is the most practical promotion plan that can attract buyers' attention. Of course, there are also techniques for reducing prices. First, we find a very popular product among our best-selling products. Of course, if it is suitable for couples, that would be even better. We can expand on pricing techniques like this.

1. If your single product sells for between 30 and 50 yuan, the price can be set to 13 or 14 yuan, which represents a lifetime, with a purchase limit of 2 copies per person.

(My store currently uses this solution)

2. If the price of your single product is around 30 yuan, you can promote it as a couple's outfit, that is, 52.0 yuan or 53.0 yuan for a couple. 1 copy means that I love you and I miss you (Note: 1 copy of the couple's package contains 2 items). If your package for the couple is being packaged, you can buy some ribbons to bring back. If packaged well, I believe it would be perfect.

3. If the price of your single product is in the 70-80 range. It can be set to 131 or 4 yuan for couple package express delivery. It's also very popular.

4. For purchases above 100 yuan, you can choose the plan of 131 or 4 yuan.

Promotion plan two:

Matching discounts. It is also a very popular promotion plan at the moment.

For example, if you buy over 60 yuan, the price will be reduced to 52.0 yuan or 53.0 yuan

If you buy over 150 yuan, the price will be reduced to 131.4 yuan

Promotion plan three:

Mysterious gift. The gift must be novel and represent the feelings between lovers. There are two gifts, one for men and women. As for the mysterious gifts, sellers have to go to the small commodity wholesale market to find small gifts for couples.

You can also send plastic roses. If the buyer purchases a huge amount, you can send roses with gold-plated leaves that are very popular on Taobao, or acacia beans, magic beans, chocolate, etc.

Promotion plan four:

Valentine’s Day gift

Packaging. This plan requires sellers to learn the packaging skills of the product, buy some ribbons and gift boxes to hardcover the product. After the hardcover is finished, the outside must be packed in 5-layer cartons to avoid crushing your carefully packaged treasure on the road. With such exquisite packaging, it is very honorable for buyers to give it away after receiving it. 5 selected articles for Chinese Valentine's Day event planning 3

1. Overview of the event

Event theme: Crossing the Magpie Bridge hand in hand, meeting in XX

Event time: Tentatively scheduled for August XX, 20xx

Target audience: XX bank debit card holders (family or couple) Scope of activity: All business outlets and community outlets of XX branch

Purpose of the event: spread the popularity of XX Bank through interactive experiences and novel activities, increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.

2. Preliminary event publicity

Material publicity:

1. In the early stage of the event, event posters and leaflets will be provided to promote the event.

2. Place promotional materials in communities, office buildings and cooperative units surrounding business outlets to promote the event.

Telephone marketing:

3. Each business outlet invites its existing customers to participate in the event through telephone invitations and on-site visits.

Media promotion:

4. Publish relevant information of this event in the form of soft articles on XX Bank’s WeChat public platform as one of the online promotion channels.

3. Activity content

(1) Overall activity wall for Chinese Valentine’s Day

1. Business outlets place an activity background wall with loving words printed on it pattern or Hengfeng Bank’s LOGO pattern.

2. Fill the designated LOGO place on the background wall with roses

3. Customers go to the business outlet to take a photo in front of the background wall and send it to their circle of friends to receive a rose.

(2) Selection of photography works

Business outlets collect photography works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and the photos taken in front of the silhouette wall will be used as entries.

(3) Fate Wall to find the right person

Collect the information of customers who want to make friends and fill in the form, and place it on the Fate Wall. As an auxiliary function of the overall activity wall, it also makes the whole The activity is more in line with the theme of activities related to Chinese Valentine's Day.

IV. Activity Rules

1. With the theme of "Hold hands across the Magpie Bridge and meet at XX", use the poses in the silhouette wall as the expression form of the photographic work. to select works.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the event, the evaluation criteria are: the degree of expression, creativity and novelty conveyed by the participating customers’ postures in the silhouette wall. Chinese Valentine's Day event planning 5 selected articles 4

Schedule: August XX - September XX (8 posters) Chinese Valentine's Day

Main festivals and promotions: Chinese Valentine's Day

Promotional theme: Love XX spreads to thousands of families

Promotional content: Chinese Valentine's Day is the traditional Chinese Valentine's Day, because Chinese people increasingly value Chinese traditions

Cultural and folk festivals, coupled with the vigorous publicity and hype by businesses every year, Chinese Valentine's Day has become one of the festivals for couples. The promotion plan mainly follows the "Chinese Valentine's Day" theme to coordinate with store promotions and create a strong Valentine's Day consumption atmosphere.

Promotional activities:

Romantic Chinese Valentine’s Day Lucky 77

From August XX to XX, customers who make a single purchase of 77 yuan or more in the first-floor supermarket can use A single ticket will be used to participate in the Valentine's Day Lucky Draw on the same day. The awards are:

First prize: a couple's outfit (1 set)

Second prize: a box of chocolates (5 boxes)

Third prize : A bag of heart-to-heart tissue paper (20 packs)

Participation prize: One balloon (1,000 pieces) A ??single ticket can be accumulated up to 3 times

Cost: 100 yuan for a set of couple clothes and chocolates 5 boxes of 40 yuan = 200 yuan, 20 packs of 5 yuan = 100 yuan, 10 packs of balloons, 20 yuan = 200 yuan, total: 600 yuan

Arrangement of the number of poster items: front and back of the poster (first floor store)

Masthead: Theme Activities

Fresh food 20 sku grain and oil preparation 10 sku wine and beverage special edition 7 sku snack food 8 sku daily chemicals 8 sku home 8 sku home textile 8 Discounts for each sku.

Each department’s product options are selected according to the above promotion plan. The price of some sensitive products should be low to attract visitors. If there are no theme products, the poster will not be published.

Poster production time requirements: (electronic version) photo taken on XX day—outline drawing on XX day—typesetting on XX day—proof draft on XX day—finalized in the afternoon of XX day—finished product will arrive at the store in the evening of XX day—distributed on XX day —The poster will be released on XX day. Number of poster copies: 5,000.

Chinese Valentine's Day has become one of the festivals for lovers because Chinese people increasingly value China's traditional culture and folk festivals, coupled with the vigorous publicity and hype by businesses every year. This promotion plan mainly proposes two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual "Autumn Diamond Jewelry Festival" for the wedding market be launched on the Chinese Valentine's Day to promote "Festival" and promote "Festival". Take advantage of the huge business opportunities of Valentine's Day to give the Diamond Jewelry Festival a good start.

2. Event time:

3. Store layout

In order to match the Chinese Valentine’s Day theme, it is recommended to erect a magpie bridge in the shared space of the mall store. According to legend, You can hear the legend of the Cowherd and the Weaver Girl talking under the grapes. The main entrance doorpost is decorated with green plastic grapevines to resemble a grape trellis, creating a rich traditional Chinese Valentine's Day atmosphere.

IV. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old relationship—— 200XX Diamond Jewelry Festival

[Theme Explanation] The theme of this event is "A century-old store? A century-old marriage", focusing on the wedding market, with clear positioning, and the competitive reputation of XX Shopping Mall's gold jewelry store Highlight your advantages and attract target consumers with integrity and blessings.

2. Event Planning

The Diamond Jewelry Festival extends from August to the National Day Golden Week, which lasts for more than a month. During such a long period of time, promotional activities should be There are levels and stages. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival is romantically launched, and you can choose from seven dazzling gifts

If you purchase diamond jewelry products for a total of 3,000 yuan during the event, you can choose one of seven discounts.

77 yuan discount coupon for bedding, 77 yuan discount coupon for suits, 77 yuan discount coupon for shoes,

77 yuan discount coupon for women’s clothing, 10% off clothing accessories, 40% off card for Chinese clothing 20% off wedding photography card

3. Exhibition style creativity

Each jewelry brand launches several special promotion models for Valentine’s Day, which can be expensive and expensive, or specially designed for Valentine’s Day. The styles are displayed with creative combinations of dried flowers, and are covered with a transparent glass cover to highlight the classic styles from the many jewelry styles that dazzle consumers. The romantic and aesthetic effect is formed under the matching of flowers, which creates a strong impression on consumers. The irresistible temptation. Women are often compared to flowers, and the combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract consumers' attention and produce excellent promotional effects.

(2) Full-site activities

1. Full-site theme activities

(1) Activity theme

Romantic Chinese Valentine's Day, lucky 77

——Value over 100 yuan, 77 romantic gifts are available on a first-come, first-served basis

(2) Event planning

In-store merchants provide 77 items as gifts For gifts, an activity area will be set up in the *** sharing space on Saturdays and Sundays, and a large KT board will be made with the names and pictures of 77 gifts. According to convention, all products will be divided into department store clothing and gold electrical appliances. During the activity period Consumers whose cumulative consumption in a single category exceeds a certain amount can participate in the event and choose one of the 77 gifts. Those who meet the conditions first will have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of no less than 100 yuan. If the product price is generally higher, 100 yuan can be used to offset the gift. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

(4) Preparation of promotional materials

① kt version design and production

② Event rules description water sign

④ Event venue requirements Tables and chairs

2. Other promotions

(1) Buy a Valentine’s Day gift and get a crosstalk couple package - during the event, you will get a free Valentine’s Day gift if you purchase a single ticket of 770 yuan or more Crosstalk couple package.

(2) Romantic Magpie Bridge, conveying love - during the event, if you purchase a single ticket of designated categories of Valentine's Day gifts worth 770 yuan or more, you can enjoy free EMS express delivery in China, conveying romantic affection to lovers separated by two places. .

(The above two discounts cannot be enjoyed at the same time)