The first kind of people, the population of villages and towns is the breakthrough point, and the countryside is the revolutionary base area. We usually think that consumption upgrading, especially non-urgent consumption such as gardening or pets, seems to only happen in first-tier cities such as Beishangguangshen and Shenzhen, or second-tier cities such as Suzhou, Nanjing, Xiamen and Hangzhou, but it is not. According to relevant statistics, the consumption growth rate of non-urban people has been higher than that of urban people, especially in our gardening.
Because of what, because they have land, it is always a big yard, or a large clearing in front of the house. They don't have to face high housing prices and training fees for children's miscellaneous expenses. They dare to spend 5000 yuan a month. Is the population of your city comparable? And they have more time to spend, and their willingness to spend is very strong, but their consumption concept is still in the learning stage, which is exactly what we should cultivate and guide. Non-urban people have the conditions to create the high-pressure rural life that urban people yearn for, but they just don't know the methods.
Therefore, some horticultural enterprises should be the targets of their publicity. For example, you are from the media, and there are many audiences from the media. For example, today's headlines are very suitable for gardening shelves, and businesses that have not yet checked in should pay close attention.
The second group of people, after 90 s and 00 s, are the aborigines of the Internet. We must not ignore this group of people when we are doing network or e-commerce. According to the data of the sixth census, it was 654.38+74 billion after 1990s and 654.38+46 billion after 00. These people have a lot of pocket money, almost mom and dad, grandparents, grandparents, and six adults have one. Their social software, such as WeChat and Alipay, all have deposits, and many people have as much as 3,000 yuan, which is already very good at spending.
These people are the main consumers now and will become the main consumers in five years. They are not crazy price comparison enthusiasts, but shopping enthusiasts. Price is no longer their main concern. They know how to buy things, value service and experience, and are very willing to listen to other people's opinions. But their life scenes and space are limited, so they can't make a scene. For these people, our horticultural enterprises will launch corresponding light products, such as new and exotic small plants, Cordyceps sinensis, aerial pineapples, and lovely potted plants with shade tolerance. Some merchants in the market put out colored potted roses between cut flowers and flower seedlings, which are actually miniature roses to fool young people. But personally, this practice is not recommended. With their constant knowledge of gardening, it is not a long-term solution. Although this product is only an entrance, I hope that everyone will not be inconsistent in occupying users' cognition.