According to the data of the Ministry of Commerce, in 20 13, there were more than 5,000 cross-border e-commerce platform enterprises nationwide, and more than 200,000 enterprises conducted business on various cross-border e-commerce platforms, mainly in Beijing, Shanghai, Guangdong, Zhejiang and other places.

Second, the market.

At present, the main markets for cross-border e-commerce exports are concentrated in the United States, Germany, France, Britain, Russia, Brazil and Australia. If you start to do cross-border e-commerce today, which market is worth choosing? The first is the American market, followed by Japan. In addition, the demand in the European market (especially in Germany) is relatively large. However, at present, many small language markets have also made many cross-border platforms gearing up. For example, Dunhuang, a cross-border e-commerce platform in French, Spanish, Portuguese, Italian and German, has seen a surge in orders since it was officially launched. I believe this will also be a hot spot in the future.

Third, products.

The profits of 3C, wigs and other products that were all the rage in the past two years are no longer; Clothing began to rise, especially baby clothes; E-cigarettes have sprung up everywhere; Furniture products are now the blue ocean. Judging from the proportion of transaction volume at the peak of MasaPay backstage, there is still a large demand space for physical products such as women's wear, 3C, outdoor, home and virtual products such as software, games and community friends.

Fourth, advertising.

Google was very painful last year, because the rise of platforms such as Facebook in this industry is eroding the advertising costs of Google platforms. But for the post-80s and post-90s generation, Facebook will soon become "something for grandfathers to play with", and Pinterest, YouTube, Tumblr and Yandex will become the new favorites of advertising platforms. Bian Xiao increasingly feels that how to play social media marketing is also an important factor affecting the transaction volume.

Verb (abbreviation for verb) investment and financing

Honey Bud Baby, Ocean Terminal, Tmall International and Westward Journey have all completed financing. Nationally, the regions with the most concentrated investment in cross-border e-commerce projects are Guangdong (28%), Zhejiang (15%), Beijing (14%) and Shanghai (13%). Zhejiang is concentrated in Yiwu and Wenzhou.

Sixth, logistics.

It is a trend to build overseas warehouses. On the one hand, localization can easily gain the trust of local consumers, on the other hand, it can save costs. However, production enterprises can choose third-party service companies to cooperate.

Seven. talent

Almost all cross-border e-commerce companies are short of people, and it is more practical for enterprises to cultivate themselves. It is suggested that enterprises should not poach each other and raise prices, which is not conducive to the virtuous circle of the whole market. It is best to choose talents from traditional enterprises for training, which is the easiest to get started. At present, some cross-border e-commerce enterprises have adopted the "partner mechanism", which has achieved remarkable results and the enterprises have developed rapidly.

Eight. pay

The commonly used payment methods are: credit card (credit card is the main payment method in the United States), overseas debit card (a large part of Germany will use bank debit card to transfer money) and localized payment method (Brazil, Russia and other places have some local payment habits).

If you are not familiar with the payment habits of local residents, the audience of cross-border e-commerce is very limited, which will directly lead to the loss of your orders.

Nine, positioning

See if you want to be number one or mom. To be the first brand is to do your own products well. To be a mommy, we should pull all the resources of the first brand together and mainly do a good job in service. Cross-border e-commerce should be more inclined to be "mommy".

X. mode

The mainstream mode of cross-border e-commerce is not B2C, but B-B-C. Cross-border e-commerce = cross-border trade (B2b)+ localized e-commerce (B2C, B2b). After traditional enterprises turn to cross-border e-commerce, they are increasingly inclined to small orders. There are three solutions for small orders: online wholesale+overseas warehouse mode; Online supply and distribution mode; Proxy operation. -Lao Gao Dian Shang