First, positioning

Positioning in a single school, a city or the whole country, focusing on content or service, after determining these, you can determine what subscription number or service number to choose. At present, to make an official WeChat account at school, you usually start your own company or use a friend's company to make a corporate subscription number, or register your own personal number. If conditions permit, it is still recommended to choose the enterprise subscription number. It is mainly convenient to send consultation every day, and at the same time, various functions can be embedded in the menu, which is more convenient for experience. Ps should use its own information when authenticating, and ensure that the company can successfully pass the annual inspection after one year.

Second, determine the name, avatar and profile.

The name and avatar of the official WeChat account should conform to its own WeChat positioning, which can directly reflect the positioning. The introduction must be clear and clear, at the same time, it can attract the attention of fans and grasp the pain points. At the same time, we should give Bian Xiao a personalized name to personalize the official WeChat account.

Third, menu and attention reply, keyword setting

Menu settings are generally divided into functional and entertaining menus such as campus content, score checking, contact and cooperation methods. In the process of menu setting, we can consider the interest, such as various festivals and major events. It is interesting to combine three menus into a sentence, a word, or an expression in the menu. After the menu is set, there is also an automatic reply to the attention language. Attention is the first feeling of fans. It can be a picture, a language or a paragraph of text. Fans must feel that the positioning of this number is still very warm. It must not be long and monotonous.

Two teams of articles

First, team building and recruitment.

The formation of the initial team is very important, which requires not only ability, but also like-minded and personality guarantee. As a veteran who lingered in the official WeChat account circle on campus for three years, he witnessed the growth of too many people and then broke up.

The division of labor of this group is as follows:

1, 2 female students, preferably school journalism majors or journalists' groups, with clear pronunciation and clear pronunciation, and those who know P pictures are preferred;

2, technology, responsible for simple code and PS;

3. Promotion and business cooperation.

The team should be small and lean, and it is best to be the backbone of the school community and the student union, which is convenient for later promotion.

Second, team management.

1, editing training: Pay more attention to some high-quality official campus WeChat accounts, including titles, contents and pictures. And then through the Southern weekend data, the new list data and the ranking of popular articles of Tencent Micro School to study which graphic fans prefer to watch.

2. Market analysis: analyze what can be cooperated around, such as associations, businesses and government and school organizations.

3. Team cohesion: Only the distribution of benefits can't win people's hearts completely, especially for start-up teams. They should be people-oriented, care about daily life and skills training, and more importantly, be guided by other aspects of the school, so as to become friends and become a good leader. There are also timely benefits, such as WeChat red envelopes, movie tickets or some snacks, which can bring us closer together.

three

Surgical items

First, user operation.

When the platform has fans, we should consider how to keep these fans, that is, the value of the platform, mainly reflected in the function and content of the platform.

1, establish WeChat group: pull core users to WeChat group in time through activities and underlying information, so as to facilitate a walk in various activities in the later period and slowly cultivate loyalty.

2. Rich activities: Users can contribute through holiday messages. At the same time, there are also 520, Valentine's Day, CET-4 and CET-6 inquiries, which can be combined with businesses to do some activities, such as CET-4 and CET-6 insurance, Valentine's Day confession and so on. There is also a blind date or a warm voice on Singles Day.

Second, the activity operation

Activities are essential, but what kind of activities you choose is very particular. Users can contribute through holiday messages, which is UGC. At the same time, there are also 520, Valentine's Day, CET-4 and CET-6 inquiries, which can be combined with businesses to do some activities, such as CET-4 and CET-6 insurance, Valentine's Day confession and so on. There is also a blind date or a warm voice on Singles Day.

Please pay attention to the following aspects when doing activities-

Free-pay attention to free gifts!

Simple-click to view the results!

Open-send messages when sharing friends!

Interesting-small game competition!

Cumulative-please pay attention to point redemption!

Promote forwarding-forward to improve the odds!

Activities should really attract users, not from hi.

Third, content operation.

Content operation is the soul of WeChat official account. No matter how good the function is, it won't be sticky without good content. Fans use it occasionally, and most of them won't read your articles. The existence of such an account will generally lose its meaning.

1, keep the push topic fresh. If you have posted content on multiple platforms, try not to post it, because you probably have already read it, you don't have your own opinion, and it's not good to copy it completely.

2, make good use of reading the original text and keywords. Many articles are written at the end, which may be related to previous articles, or you need to click on the end of the article to receive benefits, registration and so on. At this time, you can read the original text. Still keywords, the advantage of using keywords is that fans have to pay attention to you to reply, and it can also increase interaction.

3. Set multiple columns. For example, making friends without a single order, interviewing campus characters, sharing with seniors and so on.

4. Then make the bottom figure. It is to guide attention, explain positioning and contact information, and so on.

5. Learn to use tools. Learn to use H5(wps Xiutang, Xiu Mi, Yiqixiu, etc. ), editing (135, my typesetting, new list, etc. ).

7. Unified style. The content, tone and form of each post should be unified as much as possible to avoid frequent replacement and confusion.

8. Make full use of the circle of friends to publicize and mobilize students to forward content to the circle of friends.

9. Push time. There must be more people watching it in students' free time, such as every night and noon, otherwise it will be easily covered by other official WeChat accounts. At the same time, we should also cultivate the habit of fans for a fixed period of time.

10, push content: school news, activity reports, inspirational articles, current hotspots, practical articles.

1 1, be a title party: a good title can increase your opening rate by at least 5%, which will directly affect reading and forwarding.

Here are some general principles that we use when operating content-

Interesting-create something interesting.

Useful-that is, dry goods, such as various learning materials.

Related-related to campus life, such as changes in school policies.

Ordering-Ordering fragmentary contents with themes and ordering contents with summative topics.

There are hot spots-such as winning a prize in a school competition.

Participation-Let users participate in daily affairs.

There is a * * * sound-the content with strong emotional color, which stimulates the user's psychology.

four

Promotional articles

First, online promotion

1, Seo optimization?

School-related websites, forums, communities, post bars: this kind of place is nothing more than posting, but how to post will not be deleted, post title and so on, I think we should pay attention to it.

2, WeChat group and circle of friends. That is, individuals have added a lot of WeChat friends, so that more people will see it in the circle of friends and share it with the WeChat group. Cumulative analysis can also increase reading.

3, qq group. Although it is a traditional way, you can meet many new students in QQ group, which is easy to fool. At the same time, you can also use QQ group sending tools and password red packets.

4. Baidu Library. You can read some school articles and then embed your own micro-signal.

5. Q&A website. Baidu Know, Baidu Experience, Zhihu, 360 Q&A and Soso Q&A can all be conducted on these platforms. By the way, you can embed your own official WeChat account, and you can explore it yourself. At the same time, we must master the rules of the platform and avoid being banned.

6, soft text promotion. QQ space or blog, Weibo, etc. With soft text, my space has more than 6000 visits every day, and a good article has to be forwarded thousands of times, which always has certain effect in the promotion at the bottom, especially those that are easy to arouse feelings.

7. account number push each other. Cooperate with high-quality accounts, such as "Dream Campus (mxxy0 1)", enjoy resources and promote together.

8. competition Using these competitions, you can vote only after you pay attention, and you can get a lot of powder in a short time, which is also the promotion strategy of many campus sizes at present.

Second, offline promotion.

1, community promotion

For example, activities organized by a club, such as grabbing tickets, registering, voting, etc. , can be used to increase fans in cooperation, and at the same time provide technical support by yourself, which is also convenient for others. Of course, this requires the usual relationship accumulation. There are also community notices in the school, such as cooperating with the management of work-study programs to promote part-time modules, and volunteers who manage lost and found products to promote lost and found modules.

2. Promotion of offline activities

For example, the freshman handbook is embedded in the QR code, and then scanned to obtain the school map and borrow an umbrella. There are also scanning attention to the lucky draw and doing WeChat activities on the wall during the party.

3. Welfare promotion

This is the lowest cost, the most effective and the most attractive. I have been doing WeChat for two months, and I have received many benefits, which increased by more than 2,000 yuan. I mainly look for benefits everywhere, some of which are accidental and some are intentional, such as Tencent giving Q coins for a penny, Baidu wallet activity, cake uncle giving cakes for free, and now the activity of sending postcards in cooperation with the school guide network, and spending a penny on cakes.

4. Function improvement

The library should check the final grade, CET-4 and CET-6, and check the electricity bill. There are also entertainment things such as making friends, eating, pretending to be artifacts, second-hand markets, and small games. More convenient for students to use, many platforms use thousands of search results overnight.

five

technical article

First, the third-party cooperation platform

Pocket University (advertising wall, second-hand, lost and found, micro-test, part-time)

University assistant (check grades, schedule, chat up, school flower and school grass, library, CET-4 and CET-6)

Meng (check grades, check class schedules)

Micro Home Page (check grades, check curriculum)

Tencent Micro School (wall barrage, official product of Tencent)

Three micro-alliances (countdown, recharge, loading artifacts, etc. )

Second, secondary development and cooperation

If you have technicians, you can combine micro-engine with online code, develop some by yourself, and then communicate with more related groups and forums, which is also a good choice. After all, relying on others is too passive.

six

Profit article

First, advertising revenue. Advertisers (original number needs 65,438+0,000 fans, and non-original fans can only be artifacts), commercial advertisements around the school, and external advertisements (various corporate brand resources, you can contact me if you need to receive advertisements).

Second, sell. Sell electronic materials, tickets, fruit takeout, etc.

Third, foreign cooperation. Cooperate with businesses around the school, such as driving school, education and training.

Fourth, registered income. P2P registration, app promotion, registration, etc. , install advertisements in the form of cpc settlement, or send them directly to your account.

Fifth, peripheral products, if you have a large number of fans and high viscosity, you can sell peripheral products, such as hand-painting, handicrafts and so on.