It is said that the star lost a lot in opening a restaurant, but Morphy made a lot of money by selling this bowl of Chongqing noodles. Careful observation shows that his business ambition is not as simple as a noodle restaurant. In recent years, he has invested in at least 17 companies in film and television, catering and other industries, and his territory is amazing.
Murphy was born in Chongqing, 197 1. I graduated from the Chinese Department of Nanjing Normal University at the age of 23. 3 1 year-old, became famous by hosting Zero Distance in Nanjing. Later, he became a well-deserved host of Jiangsu Satellite TV because he hosted a large-scale popular blind date program "If You Are the One". His hosting style is humorous, and his ability to control the venue and adjust the atmosphere is no less than that of He Jiong Wang Han, the two pillars of Mango Taiwan. As for the host's family, he even surpassed Wang Han and He Jiong to become the "most expensive mouth in the Mainland".
According to 20 14 Forbes China celebrities, Morphy became the highest-paid host in the mainland with an annual income of18.2 million yuan, followed by Yang Lan with16.9 million yuan, and He Jiong ranked third with16.2 million yuan, and the fourth and fifth were Dani1respectively.
How did Morphy earn this income of 654.38+08.2 million? Because the statistics in this list are only about his activities in the entertainment circle, not about his personal investment and business activities, Morphy's annual income data generally include the host's salary, advertising endorsement fees, filming fees and book royalties.
In addition to hosting If You Are the One, Morphy has also endorsed a number of commercial advertisements such as Green Energy Electric Vehicle, Aokang Shoes, JD.COM Mall, and participated in TV dramas such as Beyond Criticism, New Love Era, and Legend of Jigong's Living Buddha Ascending to Heaven, and published three personal collections. That's all I have to say. I want to say it, and I enjoy it. Among them, Morphy received a royalty of 4.8 million yuan only for the book Let Nature Take its Course, which was once ranked 19 in the China writers' wealth list.
I have been selling noodles for 2 years and opened 10 branches, with an annual sales volume of nearly 1 100 million.
Even if he does nothing, he will be the host star honestly. Murphy is already an invisible rich man in the circle. However, in the wave of star entrepreneurship, unwilling to be lonely, he also opened a restaurant by the east wind of fan economy, selling his favorite hometown flavor "Chongqing noodles".
Previously, Morphy once wrote one of his dreams in Weibo: "Open an authentic Chongqing noodle restaurant near my home, which can take seven or eight tables, only sell small noodles, and add cold noodles in summer. Two purposes: first, let Chongqing people living in Nanjing have a taste of their hometown; Second, eat it yourself. " At the end of 2014165438+10, this dream was finally realized-the first store of "Mengfei Face" was officially opened in Ning. The decoration of the noodle restaurant is quite characteristic of China. There are huge wood carvings and stone benches presented by friends in the shop, and a pair of Degang Guo's couplets are hung on the wall. On the opening day, Degang Guo, Huang Jianxiang and other friends personally publicized on the platform, showing the powerful appeal of Morphy.
It is reported that the noodle restaurant can accommodate 60-68 people at the same time. Food includes noodle soup, dried noodles, dessert, Chongqing snacks, Sichuan steamed vegetables and rice. One of the cheapest bowls of noodles is 28 yuan, and the rest of the noodle soup is basically a bowl of 35 yuan. The price is not low, which can be regarded as "a luxury in the noodle industry". Even so, fans and diners come here one after another, and the business is so hot that they can wait in line for an hour or two to eat a bowl of noodles, and even an industrial chain of scalper scalping is derived from this.
In just over two years, Morphy's noodle restaurant has expanded to 65,438+00 stores nationwide:
Business is so hot, how much did Meng Fei earn by opening a noodle restaurant? As early as 20 14, when the first store just opened, people in the catering industry estimated that the annual sales of this noodle restaurant was not a problem: based on the average consumption of 40 yuan by a group of 60 diners, the consumption of a group of diners was 2400; The noodle restaurant is open for more than 0/0 hours a day, and the business hours are full. If the average dining time of each group of diners is 45 minutes, then the table will be turned about 13 times a day, and the daily sales will be more than 30,000 yuan, and the annual sales will be nearly 10 million. In addition, the relevant person in charge of the noodle restaurant once said that according to this popularity, the annual sales of the noodle restaurant can reach 89 million, which confirms the above inference.
Today, the number of noodle restaurants has expanded from 1 to 10. If every store is as hot as the flagship store, it is likely that the annual sales will reach nearly 100 million. Of course, although the business is good and the income is high, the cost of opening a restaurant is also high, and the rent and labor costs are rising year by year, especially in the downtown areas of big cities. According to industry estimates, nearly half of the annual sales of 1 100 million will be cut off, and the profits earned by Morphy and his partners from this 10 store are estimated to be around 40 million to 50 million yuan.
For film and television catering investment, Morphy has at least 17 companies.
In addition to selling noodles, another investment focus of Morphy is the film and television industry he is familiar with. According to public information, he has invested in at least 17 companies since 20 12.
In March of 20 12, Morphy, 4 1 year-old, established Jiangsu Xingysubculture Development Co., Ltd. named after her daughter, which opened the road of venture capital. The company is mainly engaged in investment in film and television cultural projects, with Murphy as the legal representative and Liu Baoqi as the general manager. Initially, the registered capital was 2 million yuan, which was later increased to100000 yuan. 20 15,1At the end of June, Xingjiameng Film and Television Culture Dongtai Studio (Limited Partnership) was established, and Jiangsu Xingysubculture Development Co., Ltd. was the legal representative of the company.
In addition, Morphy and Liu Baoqi also appeared among the shareholders of Huiguanjia Investment Management Jiangsu Co., Ltd., with Morphy contributing 2.2 million yuan, accounting for 22% of the shares, and Liu Baoqi contributing 500,000 yuan, accounting for 5% of the shares. The company invested in Ouhui (Shanghai) Culture Development Co., Ltd. and Jiangsu Enterprise Service Co., Ltd., with Morphy as the senior manager.
In June of the same year, 5438+065438+ 10, Morphy established Tianjin Motie Xingya Film and Television Media Co., Ltd. with a registered capital of 5 million, mainly engaged in the development, production and distribution of film and television dramas, with Shen Haobo as the legal representative and Morphy as the supervisor. The TV series "Married Life" starring Wu Xiubo and Murphy and the popular movie "Passing Through Your World" directed by Zhang are all invested by the company. Two days after the company was registered, Morphy invested 500,000 yuan to set up Nanjing Xingjiawen Cultural Exchange Center, but at present, there is no information about related activities. On April 20 15, MOTE Xingya Film and Television Media Dongtai Co., Ltd. was established.
In addition, Murphy and Wang Peijie, former deputy director of Jiangsu Satellite TV, registered and established "Now Investment Management Jiangsu Co., Ltd." in May 20 14 with a registered capital of130,000, with Wang Peijie as the legal representative and Murphy as the chairman. Through this company, they successively established Indigo Film and Television Media Jiangsu Co., Ltd., Yuan Jing Film and Television Co., Ltd. and Yuan Jing Film and Television Development Dongtai Research Institute (limited partnership). Murphy also served as the chairman of Yuan Jing Film and Television Jiangsu Co., Ltd., among which famous programs such as If You Are the One, Super Brain and Fight for Her were all produced by Yuan Jing Film and Television.
In addition to film and television investment, Morphy also has a soft spot for the catering industry. At present, Murphy has at least four catering companies: Nanjing Xingya Catering Management Co., Ltd., Nanjing Xiaomian Jiao Jiao Catering Management Co., Ltd., Nanjing Xiaofa Xiaomian Enterprise Management Partnership (Limited Partnership) and Nanjing Huang Meng Catering Management Co., Ltd.
According to public information, Nanjing Xingya Restaurant was established in May 2065438+2005 with a registered capital of 5 million. The legal representative is Yu Jiayi, Murphy's business partner, and Murphy is the executive director. However, Morphy later intervened in Nanjing Hotel, formerly known as Nanjing Xiangshili Catering Management Co., Ltd., and its shareholders changed in March 20 16, and Morphy became its shareholder, and the name of the following month was changed to "Xiaoyou".
The legal representatives of these two companies have the same company address. The former deals in catering services, while the latter deals in catering services (only approved branches). They are all operating companies behind the brand "Mengfei Face". Nanjing Huang Meng Catering Management Co., Ltd. is the main company of Chongqing-flavored hot pot restaurant "Yimeng, Huang Liang" founded by Morphy and Huang Lei, and will open in Nanjing on May 1 this year.
Noodles, hot pot restaurants, film and television production companies. So far, Morphy has invested in at least 65,438+07 companies around his hobby and his bank, and his business empire is very huge. But it's not over yet. Earlier, Degang Guo revealed in Weibo that he would cooperate with Murphy and Huang Jianxiang to set up a cultural venture capital fund. As a result, Morphy's commercial map has undoubtedly upgraded to a higher level.