Made in Yvonne Wan
The integrated development of "agriculture, tourism and culture" around Danjiangkou reservoir area is to adopt internet plus, build a platform by means of modern transportation infrastructure construction and modern information technology, and develop through new farmers' plan, crowdfunding agriculture, farmers' market, cultural experience, cultural and creative industries, art base, rural tourism, boutique homestay, healthy old-age care, sports development, popular science learning, ecological food and caring assistance.
The reservoir area around Danjiangkou has a profound historical background, rich natural resources and rich resources, and has the basic elements of the development of "integration of agriculture, tourism and culture". But there are still underdeveloped problems:
First, the supporting facilities for rural tourism are not perfect. The investment in infrastructure is weak, especially the public infrastructure such as roads, communications, toilets and health centers in tourist attractions is not perfect, special cars, accommodation and catering are few and irregular, and service facilities such as tourist service centers are lacking.
Second, a good industrial structure has not yet been formed. The vast majority of rural tourism has no characteristics, differentiation and deep development, and its quality is not high. It has not been closely integrated with the development of agriculture, forestry, animal husbandry and water, and it has failed to form a one-stop industrial system, which is difficult to meet the multi-level and diversified leisure tourism needs of tourists.
Third, there is insufficient guidance for the development of agricultural tourism. Each tourism development project is fragmented, lacking overall planning, and the overall cohesion effect is not strong, and the phenomenon of dispersion, disorder and miscellaneous is obvious, so it is difficult to form distinctive agricultural tourism products.
Fourthly, the contradiction of land use restricts the development of agricultural tourism. At present, due to the strict restrictions of construction land indicators and approval policies such as the South-to-North Water Transfer Project, enterprises willing to invest and entrepreneurs returning home are not enthusiastic about investing. Land index and construction scale have become the biggest restrictive factors of agricultural tourism at present.
Fifth, management and service are not standardized. In addition to mature farm tourism products, there is a big gap between other agricultural tourism demonstration sites and forest parks in publicity, design, packaging and marketing. Many of them are still at the low-level management level, and there is no unified standard to follow. Most employees are untrained and poorly managed.
Sixth, the degree of industrialization and marketization is low. The business entities of agricultural tourism enterprises generally lack the organizational guarantee and technical ability to explore the long-distance tourist market, and the promotion and marketing efforts are not enough, which makes it difficult to form the overall brand effect. In the transformation, popularization and development of resources, it has not lagged behind and achieved greater benefits. For example, oranges, tea, Chinese herbal medicines and so on, which are along the Huanku, have unique advantages, but their popularity is not high, and the transformation of other agricultural products is not enough.
Seventh, the concept lags behind and the cultural creativity is not enough. Cultural enterprises are small in scale, low in level, scattered in resources, and the intensive degree of cultural industries is low. There are few high-end cultural enterprises such as animation and games, and cultural industry management talents are scarce, which makes it difficult to meet the needs of market competition. The development of cultural tourism products is still at a low level, lacking cultural creative products and having great potential.
Eighth, they are fighting in their own way, and the correlation is not enough. Although Wudang Mountain's popularity in China and even the world is increasing, its leading role is not really reflected. There is still a lot of work to be done to turn "homestay, landscape, leisure and characteristic town" into a shining scenic spot and realize the integrated development led by Wudang culture.
To this end, the following suggestions are made:
1, plan well to ensure efficient promotion.
Do a good job in the overall planning of the integrated development of agriculture, tourism and culture in Danjiangkou reservoir area. According to the global development layout, the planning such as the Global Tourism Development Plan of Danjiangkou Reservoir Area and the Master Plan of Yang Kang Tourism Resort in Danjiangkou Reservoir Area will be compiled to highlight the planning characteristics of the reservoir area and the rural functions; It is necessary to combine the natural resource endowment, human history and location characteristics along the ring reservoir; It is necessary to dig deep into the local culture and enrich the connotation of "local culture, nostalgia, nostalgia and rhyme". Highlight the characteristics of agricultural production, rural residence, ecological environment protection and agricultural civilization inheritance, and optimize the functional layout. Strengthen the overall control of rural landscape, pay attention to the personalized design of rural dwellings, build an upgraded village based on rural society, rich in regional characteristics, bearing rural homesickness and embodying modern civilization, fully consider the organic integration of humanities and nature, and truly transform green mountains and green hills into Jinshan Yinshan. It is necessary to explicitly develop rural leisure tourism by relying on agricultural characteristic industries such as Wudang Daocha, Wudang Tangerine, Danjiangkou Picking Mouth, Vegetables, Walnuts, Edible Fungi, Chinese Herbal Medicine, Small Fruits and other national 4A-level tourist attractions along the surrounding reservoirs, and form a new global tourism pattern with Wudang Mountain as the core, global development and extending in all directions. It is necessary to give full play to the leading role of planning in the construction along the reservoir, insist that there is no construction without planning, and the construction must follow the planning to prevent the landscape along the reservoir from "urbanization" and the building from "westernization"; More importantly, it is necessary to avoid a thousand villages and copy urban towns into the epitome of rural areas. So as to realize the transformation from "one beauty" to "one beauty", from "industrial beauty" to "environmental beauty", from "temporary beauty" to "lasting beauty" and from "external beauty" to "internal beauty".
Strengthen the guidance of ideas and promote model innovation.
First, we should attach importance to cultural incitement. The connotation of industrial culture will be enhanced through culture, agriculture, tourism, project planning creativity, scenic spot planning and construction, industrial operation management and other links. And effectively reflect the cultural elements along the environmental reservoir, effectively reflect the ecological civilization, scientific and technological innovation and humanistic care.
The second is to pay attention to agricultural linkage. Strengthen the integration of leisure agricultural resources, pay attention to leisure sightseeing and participate in experience, and cultivate diversified leisure agricultural parks.
The third is to pay attention to tourism promotion. Give full play to the role of tourism industry in driving, integrating, promoting and integrating, build a tourism platform, promote the enjoyment and promotion of value, vigorously promote "tourism+culture" and "tourism+agriculture", insert "tourism" wings for the development of cultural and agricultural industries, form a new format, and enhance the development level and comprehensive benefits.
3. Improve infrastructure and enhance support capacity.
First, the implementation of county and township road improvement and upgrading projects, village road narrow pavement widening projects, greening and beautification projects. On the basis of 1.000% administrative villages connecting with hardened roads, we will comprehensively promote the construction of "four good rural roads" as an overall project to benefit the people, and constantly explore the "rural road+"model. While building the "Four Good Rural Roads" eco-economic belt, rural tourism belt and rural e-commerce belt, we will actively promote the "Four Good Rural Roads".
By vigorously implementing the greening and beautification project, the value of roads is continuously improved, which provides excellent sensory experience for passing vehicles and pedestrians and forms a unique landscape of the library. Under the embellishment of flowers and plants on both sides, the landscape of "one road, one scene, one flower and one feature" is formed, and a new picture of beautiful countryside is painted, giving people the pleasant feeling of "cars walking in the mountains and rivers and people roaming in the picture world". Through efforts to realize the beautiful transformation from "beautiful all the way" to "beautiful all over the world" and from "traffic line" to "rich line", the hardening rate of roads around Danjiangkou reservoir area exceeded 100%, the technical level of rural roads was comprehensively improved, the supporting facilities such as security, parking areas, toilets and signs were further improved, and the production and living conditions were further improved.
The second is to improve and upgrade farmland water conservancy infrastructure. Accelerate the irrigation canal system supporting and water-saving transformation along the ring reservoir, improve the water conservancy infrastructure network along the line, and consolidate and improve the rural drinking water safety as a whole. By 2023, the penetration rate of tap water in rural areas will reach over 95%. We will further improve, transform and build high-standard farmland and improve the ability of agriculture to resist disasters and reduce disasters.
Third, by vigorously developing the construction of public cultural service system in Danjiangkou reservoir area, we will build a comprehensive public cultural service system covering urban and rural areas. Especially through the construction of cultural poverty alleviation, cultural rooms should be built in towns and villages along the line, and libraries and broadcasting rooms should be built in villages, equipped with computers, projectors, cameras and other facilities and equipment to enhance rural public service capabilities.
4. Implement global tourism and improve service level.
In recent years, the counties and cities around the reservoir attach great importance to the development of culture and tourism, relying on the beautiful lakes, they have embarked on a unique road of global tourism development, put forward the goal of "high-quality tourism development", and embodied the responsibility and action of building an "important window". Counties and cities around the library should set a higher benchmark, start again, increase horsepower, start again, and take the lead in five aspects: global tourism, cultural tourism integration, digital tourism, innovation and development, and operating environment, so as to promote tourism along the library to go further and faster and release more development dividends. All counties and cities around the reservoir should unswervingly follow the road of high-quality tourism development, constantly amplify the vibration effects of ecological supply and health demand, location upgrading and integrated development, industrial agglomeration and macro opportunities, and promote high-quality tourism around the reservoir to show more charming style.
Counties and cities around the reservoir
First, we should adhere to the principle that "tourism promotes local prosperity", take tourism transformation and upgrading as the leading project of industrial upgrading in counties and cities around the library, strive to create excellent ecology, products, services and management of tourism around the library, and fully accelerate the pace of transformation and upgrading;
Second, we should adhere to the principle of "Danjiangkou Reservoir (Lake) is both a landscape and a background", give full play to the out-of-print landscape value of Danjiangkou Reservoir (Lake), build a new global tourism pattern featuring leisure vacation, sports experience, health preservation, research trip and competition, and promote the counties and cities around the reservoir to leap from a big tourism market to a new consumption center, and make every effort to form a new product matrix;
Third, we should adhere to "tourism is the subject and the carrier", give full play to the driving role of tourism, vigorously expand new tourism formats, and realize "1+1>; 2 "convergence effect, promote the integrated development of agriculture, culture, tourism, leisure and sports, and strive to create a" tourism+"model;
Fourth, we must adhere to the principle of "jumping out of scenic spots and building scenic spots", regard the whole reservoir area as a scenic spot, promote the harmonious development of scenery and cities, scenery and countryside, scenery and people, build a global tourism spatial layout of "one reservoir (lake), four cities (danjiangkou city, Wudang Mountain Special Zone, Yunyang District, Yunxi County) and N plate", and fully implement the construction of global scenic spots;
Fifth, we must adhere to "overall wisdom, reform and innovation", find a breakthrough, step up the construction of a modern tourism governance system, and fully stimulate the new impetus of tourism development;
Sixth, we must adhere to "systematic planning and comprehensive integration", accurately grasp the objectives and requirements of high-quality tourism development, build a comprehensive and efficient organizational system, institutional system, operation system and evaluation system, and fully strengthen the new guarantee for tourism development.
The tour around the library is a journey of history, ecology, food and culture. A fairy mountain, a beautiful lake, a motor city, bearing the history, connecting the present, and beauty is in the present.
5. Strengthen policy support and develop and cultivate industries.
Industrial revitalization is the key to the development of environmental protection.
First, it is necessary to formulate incentive policies for the development of characteristic industries, guide owners and farmers to vigorously develop agricultural characteristic industries such as citrus, walnuts, vegetables, animal husbandry, edible fungi, Chinese herbal medicines and flowers according to local conditions, and adjust and optimize the industrial structure.
Second, it is necessary to introduce and cultivate leading processing enterprises, basically ensure that an industry has a leading processing enterprise, and solve the problem of difficult sales of agricultural products.
Third, vigorously cultivate new agricultural business entities such as family farms and farmers' professional cooperatives, continuously expand the coverage of policy-based agricultural insurance, and solve the problems of agricultural products market sales and natural disaster losses.
The fourth is to package the existing agricultural tourism investment projects and actively strive for financial support for agricultural projects. Local finance arranges special funds to support some projects with obvious business characteristics, strong driving force and insufficient sustainable development ability, and adopts the principle of "low is not high" in tax collection standards.
Fifth, we should innovate new rural formats and form new professional forms by developing homestay, catering, leisure, health services, cultural tourism industry and rural e-commerce. To provide more employment opportunities, gather popularity for the rural areas, and make the rural areas along the Huanku become "aborigines" with land. Nong Erdai, who returned home after entering the city with household registration, is a new professional farmer brought by the upgrading of agricultural industry, a "sentimental villager" who engages in innovation and innovation, and a "return" for the purpose of healthy old-age care.
Cultivate excellent culture and talents.
The integrated development of agriculture, tourism and culture needs to build a number of physical platforms and online platforms to promote it. Around the reservoir, we should actively hold Wudang Wushu Festival, Qixi Cultural Festival, Tourism Industry Development Conference, Original Ecological Cultural Tourism Festival, Yunyang Dragon Boat Race and other important festivals with regional characteristics, and strive to hold organic agriculture conferences, leisure fairs and other activities to promote the rapid development of the industry with large platforms and events. It is necessary to deepen cooperation and exchanges with all localities in the fields of agriculture, tourism, culture, capital and talents, promote cooperation with cities and counties around the reservoir, build regional tourism alliances, and strive to create a number of new foreign exchange platforms for the integrated development of agriculture, tourism and culture.
Explore and implement cultural revitalization actions such as "inheriting and revitalizing excellent traditional culture, improving the construction of public cultural services, and serving spiritual and cultural life" to promote cultural prosperity and development as a whole. Adhere to the principle of giving priority to protection and rational utilization, and intensify the protective development of cultural heritage. Vigorously implement the construction of basic cultural facilities in towns and villages, and let cultural squares and cultural courtyards spread all over the countryside. Organize the training of grassroots rural cultural talents such as square dance, radio exercises, literary and artistic works creation and mass cultural activities to improve the professional level and professional ability of rural cultural talents. In accordance with the requirements of "seeing mountains, seeing water and remembering homesickness", we should protect, develop and make good use of historical and cultural villages and intangible cultural heritage, and dig deep into the stories and folk culture behind the villages; At the same time, by using modern means, the original style and ecological texture are preserved, local cultural characteristics are protected, and rural, healthy, leisure and historical villages are created, making the villages along the Huanku an important support for watching homesickness. It is necessary to maintain the "shape" of the countryside in style shaping, the "soul" of the countryside in cultural inheritance, the "people" of the countryside in livability and industry, realize the organic unity of the external image and spiritual essence of the countryside, present the original scenery, customs and historical texture of the countryside, and promote the deep integration and development of rural tourism with rural production, rural life and rural ecology as the core elements.
It is necessary to improve the supporting policies for talents, formulate the training and introduction plans for agricultural, cultural and tourism talents, speed up the improvement of the training, learning, introduction, use, exchange and reward mechanisms for agricultural and tourism talents, and build a strong talent team.
7. Do a good job in financial operation and protect farmers' interests.
Cultivate new business entities. Encourage farmers' cooperatives to develop processing and sales of agricultural products, expand cooperation areas and service contents, and encourage family farms to carry out direct sales of agricultural products. Implement the policy of direct investment of financial project funds in farmers' cooperatives and transfer assets to cooperative members for holding and management.
Encourage social capital investment. Optimize the market environment along the reservoir, encourage all kinds of social capital to invest in agriculture and rural areas, develop modern breeding industry suitable for enterprise management, develop diversified businesses by using rural "four barren" (barren hills, ditches, mountains and beaches) resources, and carry out agricultural environmental management, farmland water conservancy construction and ecological restoration. Social capital investment in the construction of high-standard farmland and ecological public welfare forests in contiguous destitute areas to a certain scale is allowed to use a certain proportion of land to carry out business activities such as sightseeing, leisure and holiday tourism, processing and circulation on the premise of complying with land management laws and regulations and overall land use planning, going through the examination and approval procedures for construction land according to law, and insisting on saving intensive land. For the rural service industry that can be commercialized, it is fully open to social capital.
(Author: CPPCC full-time Standing Committee member, first-class researcher)
202130 August