Personal passbook behind famous paintings
Three years ago, a buyer from Taiwan Province Province spent seven million dollars on a painting. Such a large sum of money immediately alarmed the auction company, and he was listed as an important customer in an instant and became the target of all auction companies.
Christie's auction will also invite him when it holds a dinner in Hong Kong. Pi Nuo, the major shareholder of Christie's, is also a major shareholder of PPR and Gucci. He will attend such a dinner in person and receive the distinguished guests in person. This is a top field where great artists, big bosses and big collectors can get to know each other.
Since then, the collector has often been invited to Paris to enjoy the best red wine, the most upscale restaurants and make friends with royalty, celebrities, entrepreneurs and fashionistas in European social circles. He went to visit the studio of a world-class artist and attend the opening ceremony of a private party that only invited VIPs ... His social circle was completely opened to another level because he bought the $7 million painting from beginning to end. He was psychologically satisfied and felt that he really bought the right painting. At the same price, if you just buy a 200-ping mansion in the Taipei market, each ping/kloc-NT$ 0,000,000, the social level will still stay in the rich circle of Taiwan Province Province, and it is impossible to get to know the European royal family, western rich people and so on.
A work of art is equal to a membership card.
There is also a painting appreciation school in the west. When a new painting arrives, they will solemnly cover it with cloth, and everyone will still drink and chat that night. When the cloth is about to be lifted, they will announce: "Picasso's painting has arrived, please enjoy it together." It is nothing more than creating a sincere party for everyone. It's like celebrating the full moon in filial piety. Mainly for adults to drink at parties. The most famous associations of collectors in Taiwan Province Province are often the bosses of listed companies. Do you think they are all talking about Song porcelain when they meet? They should also talk about business.
High threshold is a pleasure.
The boss of many listed companies may spend only a few minutes buying a fund and decide to invest $3 million, but when he buys a painting with $3,000, he will sit in the gallery and chat happily with his master all afternoon: "Does this artist have a future?" What exhibition will he do next year and the year after? Is there an agent in America? How many pictures does he draw a year? "It seems to be more cautious than investment funds. I found that these people with spare money don't just buy art as an investment. Buying works of art can make them feel different, which is the part they enjoy in the collection process.
The fun of artistic theme travel
Usually, galleries in my impression often show a sense of distance, which is also a threshold for ordinary people. Gallery is usually not transparent enough for people to see through what is hanging in it. There is no eager greeting in the restaurant, and it is often empty, and the artworks are not explained. All this is not like going to a department store, as if all the rules of the game are hidden behind, but in fact, the sincerity of some art transactions is not so far away.
Auction venue? You can walk in at any time; Watching an art fair? You can go in as long as you buy a ticket; Usually, you go in to attend the opening reception of the gallery, and no one stops you and you're welcome.
Most of the buyers are not from the art circle. They are textile workers, electronics workers, doctors and lawyers. They usually don't know each other, but they have a chance to make friends at a gallery opening reception. In addition, like several important art fairs in the world, there are exhibitions during the day and parties at night. You can meet people, make friends, talk about artistic creation, gossip in the art world, talk about art business and other business.
Taiwan Province Province has also started to have special tour groups, which will take you to see exhibitions, antiques and artworks. For example, Mr. Jiang Xun, an aesthetic expert, takes an art tour group to see the Louvre, which is also a social function of loving art. The people in the group may be ladies or people who don't buy artworks, but they are all art lovers.