First. The essence of promotion and traffic is advertising
The purpose is to let more people know
Let more people understand and let more people trust
Finally, customers will have the intention and behavior to purchase
The most important thing when doing promotion and drainage is to attract traffic instead of promotion
Drainage is how to attract popularity first When you gather together and gain more popularity, you will be suitable for promotion. If you only do promotion without attracting traffic, then all the promotion departments will be in trouble!
Secondly, wherever the customers are, we will Where to go
Where are the customers? We are about to enter the new media era. There are many promotion and traffic platforms, such as Baidu, Toutiao, Douyin, Weibo, WeChat, official accounts, etc.
With so many content platforms,
we don’t need to waste time and energy, Quanlijian is the expert
At this time, we only need to follow
Decided by the preferences of your customer base.
For example, if your customer base likes to play Douyin, then we must make Douyin videos.
For example, if your customer base likes to read official accounts, then we must also do official accounts.
Third. Provide valuable content to customers
To provide customers with valuable content, first stand from the user's perspective
Analyze user needs
And provide valuable and interesting content to solve their needs
Only in this way will people remember you to attract customers
Only in this way can you retain customers and convert them
Only in this way can you create your own unique label and brand