Online live broadcast is the beginning of promoting offline transactions. For the live broadcast of the office industry, like the WeChat official account operation, it is a lasting brand operation, and at a deeper level, it is a user operation.

A live broadcast, from the early promotion to the late broadcast, is constantly choosing from wide-area traffic and building its own private domain traffic pool. From traffic layer, business layer to operation layer, the construction of private domain traffic needs constant maintenance. This is just like the new real estate investment from zero to the continuous entry of enterprises, forming a certain customer base structure. After several years of operation, some customers consider whether to renew their contracts. At this time, office buildings should stabilize old customers and start customer reserve resources according to opportunities.