? Analysis and experience report of "Lutu no Bin" mobile game

Foreword, "Lutu No. 1" stands out in the wave of reskinned games, which makes me who loves to play games angry. After deleting countless card games, I was so surprised that I finally waited for a fun game instead of a money-making game.

All successful games are innovations in gameplay and experience. Re-skinned games may be popular for a while through IP, but in the era of fast-consuming mobile games, innovation is the core competitiveness. Ledutuzhibin has created A virtual Three Kingdoms time and space and a complete economic model are enough to create a new era of gaming.

1 Game functions

1.1 Abstract geopolitical system, a continuous map like the real world, an economic model where resources come from the land, and a high degree of abstraction of the contradictions in the real military and political world.

1.2 Power building system, the building is divided into three parts: improving resources, improving combat effectiveness, and expanding initial restrictions. The army is divided into two parts: conscripts and reserves. Each unit consists of three generals, which increases the fun of player combinations.

1.3 The general card system draws on the gameplay and deduction points of other card systems, and highly integrates the culture of the Three Kingdoms, allowing players to have a sense of involvement as military generals and reasonably set the necessary deduction points.

The 1.4 tactics system further increases the demand for card collection and further enhances the fun of creating combinations of tactics. It can be said to be the deepening and strengthening of the general system. The probabilistic release of tactics and probabilistic triggering bring endless variables to the ten-round battle. Variables and surprises are the biggest charm of the game

1.5 alliance system. Most of the game battles are based on alliances. There are very few players who PK alone. In this setting, communication between players is necessary and is almost close to the high-intensity communication in the real world. Organizing real people to join forces to fight is one of the biggest highlights of the military game Luteo Coast. 1

1.6 map system, the map pays attention to the real maps and names of the Three Kingdoms period, and the fortress levels and cities are also highly restored. These give players a strong sense of immersion and are a free platform to display their skills

2 Logic

2.1 Payment Logic: The use of jade is the source of revenue for the game, and jade is mainly used to draw cards from a card pack

p> b Acceleration of troop return

c Acceleration of building construction

d Speech consumption in the world

bcd item consumption point accurately captures the players in the middle and late stages The point of losing your mind when fighting increases the consumption rate.

The five sure-to-come-out generals in the card packs in item a and the regular appearance of rare card packs also greatly stimulate players' consumption.

2.2 Player goal logic

First is the ultimate goal of dominating the world, then is the goal of developing in preparation for war, and then is the goal of occupying more resource areas and obtaining stronger generals. Finally, there is the goal of matching up the best combination of generals and tactics.

2.3 The development logic of the alliance

Because the consumption of war is huge in terms of time and resources, and it is difficult for the alliance to win with less, the development logic of the alliance is to use external politics Pressure and internal organization building greatly emphasize the communication and mediation between people, and show the essence of military and political games.

3 Competitive product analysis

Horizontal comparison of three mobile games: The Coast of the Earth, Clash of Clans, and Clash of Kings

3.1 The Coast of the Earth and Comparison of cok:

There are two very basic points that Rituozhibin does not have. These two points seriously threaten the survival of players and are also the lifeblood of the game cok.

3.1.1.cok The rhythm of the game

The biggest feature of this game is that the game operation and rhythm control are amazingly good. The characteristic of mobile games is that they will be online more than ten times a day, and cok will turn these more than ten times online into players. rewards, so players will have something to do every time they go online. Whether it is harvesting wheat or harvesting some small surprises, they will feel satisfied with some strategies. This point was completely ignored by Luteuzhibin. When Luteuzhibin had no resources or soldiers, he only watched helplessly when he went up to it 100 times. . . The feeling of powerlessness in the game is extremely strong at this time. It can be seen that Rituo Binbin does not have a deep understanding of human-computer interaction in mobile games. The real reality and game switching all the time are mobile games! The thinking of the end game of Leditu Bin is too strong and too heavy.

3.1.2.cok’s activity operation

Cok’s server-wide missions in each period make players very purposeful, they will not feel like they have nothing to do, and they provide guidance to players It is very well done. There is a period of time to collect resources, a period of time to force troops, and a period of time that requires players to attack each other. This kind of server-wide activity is a good idea. Players need certain activities to generate interaction and action target points when playing the game. . There is only one game progression line in the Land of the Land: General Trend of the World. During the long period of the World War, (at least about ten days before the state war) players basically had no communication with each other. At this time, if we can operate some other events, activities, etc. With the periodic tasks, Lituo Zhibin can completely get rid of the online staring mode.

3.1.3. Super smooth communication

Look at cok’s chat, how simple and direct it is at the bottom of the screen all the time. This is interaction. Just two clicks to start typing. Writing and speaking are completely text editing. Look at Soltu Beach, no one is willing to say another word, the chat button is too deep, and there is basically no chat guide. The chat is just a small window, kid, small buttons, and the input method is even incompatible with many keyboards. I will live and die. I can’t enter an expression.

However I uninstalled cok...first of all! Why is this game of Clash of Kings so unfocused on the use of one's own intelligence? Every day, you are brainlessly harvesting wheat and rushing troops, and you are being ripped off by RMB players. I really don't know how to use my brain when I play it. Strategy games are things that individuals can think about. Too little. Secondly! One is that there are too few variables in war. It is a simple battle of comparing numbers. The reason why the world is great and wonderful is because Diaosi can counterattack. It is because there is the Battle of Guandu, Waterloo, and the Three Thousand Spartan Warriors. There are no surprises in the strength of the world. In a strategy game, I feel like I am a miner rather than a general who can win a thousand miles.

Summary

Cok is really a good chat room. This mobile version can chat around the world and harvest wheat. It is actually a good place to chat and make friends.

The Land of the Land is a good idea. The innovation in the big frame is unprecedented, but the details are very rough. In addition to innovation, we still need to learn how other games control people's hearts and humanity. The philosophies of interaction are the same.

3.2 Comparison between Luteuzhibin and coc:

To put it simply, Luteuzhibin did not do what coc did

3.2.1. After the mobile phone is on standby How long does it take to open the game again

How long does coc take? One to two seconds, and no clicks required at all. The game "Lateo no Bin" really regards itself as the Three Kingdoms. Players may have to enter the game more than ten or twenty times a day. It takes too long to open the game in the fragmented game time. I have looked at all the major mobile online games and there is no such thing. Such design.

3.2.2. The fundamental world structure, interaction methods, and game points of coc and Luteuzhibin are completely different.

The great innovation of coc is completely born for the mobile terminal. Innovation, constantly rewarding players with new arms unlocks, and constantly allowing players to feel the fun of novelty and creation, is its charm. It is very rare for players of all levels to participate in competitive activities, and it is also a world structure where servers are shared all over the world without server restrictions. In contrast, the servers on the shore of the land have fewer people as you go to the back. This model will really have a catalytic effect and drive old players away from new players, which is very unhealthy.

I admire coc’s great innovation. I was born with a mobile gaming temperament that is unique from all living beings. The same admiration is also given to the shore of the land. This model has fulfilled my dream of the Three Kingdoms. To a certain extent, it satisfies my imagination of online strategy games and also suits my taste of Chinese culture. I uninstalled coc because its strategy is too detailed and makes people tired. I feel too tired to arrange my own buildings on the subway. This kind of detailed strategy game is suitable for playing at home instead of anytime and anywhere. It's also because I think Soltu Beach is more fun and I don't have time to take care of coc.

4 The core competitiveness and innovation points of Luteuzhibin

The core system of the game is related to land and resources, geography and politics, which basically abstracts the economic operation laws of the real world. , wars break out when resources are insufficient to expand power, so the deep restoration of the military and politics of the real world is the core competitiveness and innovation of the game. Tribal wars have almost no political content, and the disputes of kings do not involve the struggle for land and resources. It also lacks the core of a military-political game.

5 General comments:

It is a rare pioneering work of domestic mobile games. Everyone knows how hard it is to open up wasteland, so I give you credit for this innovative courage. It scores full marks! Neither coc nor cok made me, a carefree player, nostalgic, but it did! However, there are many insufficient considerations in the game content design. It would be better to learn and improve more games like coccok and naval battle world.

6 Some ideas for the future of the game

6.1. Add a coc-like volley world to the shore of the land, which can match the PK general system, so that everyone can play the game without Will stare blankly.

6.2. Can two players cooperate when training military commanders? Only when two people participate can the military commanders gain experience, so that players will not always be alone in the early stage, and players should also cooperate with each other. Only by opening up transactions and allowing people to interact and trade freely can a virtual community like World of Warcraft be formed.

Conclusion: I have seen too many short-lived good games in recent years, which is a pity. I hope that the shore of the land will get better and better.