In this impetuous era, sincerity and kindness are scarce, and even making friends and choosing a spouse are full of risks. That's why Guo Jing, who is honest and gentle in The Legend of the Condor Heroes, is liked by so many people, because he represents people's desire for trust and true feelings.

It's not the same to choose a car to buy a car: some handlebars spend all their costs on clever places, with fancy appearance and a lot of cool configurations. Only when the owner pays for these, he finds that driving is full of cheapness. Over time, it's bad here and bad there. Originally, buying a car provided convenience for life, but unexpectedly it brought all kinds of troubles.

Although some cars are excellent in design or performance, they are either pround in price or delicate in nature, and they must be well maintained and served. Originally, they were bought to provide services to people, but it seems that people are giving services to cars, and the more they drive, the more they find it, the more headaches they have, the more tired they are ...

Just as women value security when choosing a spouse, mature consumers will pay attention to the safety performance of vehicles in addition to the appearance and configuration. Ford Sharp is very representative. In the era of consumption upgrading, it has become common for middle-class people to buy consumption and buy a second family car. As a "big car" used by families, it is very important to protect the safety of the whole family. Young consumers may be attracted by the appearance of the car, but the middle-class people are more impressed by the safety performance of the sharp world.

so what they value is that Sharp comes standard with 7 airbags/curtains (note that it is standard), and the strength of boron steel used in the car body reaches 15Mpa, and its application ratio far exceeds that of competing products. What concept? The strongest part can bear more than 1 tons of pressure per square centimeter, which is equivalent to two adult elephants.

By comparison, it is found that no matter the number of airbags/curtains, the proportion of high-strength steel in the car body, or the function of active safety system, other cars in the same class are insufficient compared with Sharp.

if the passive and safe body strength is similar to building a dam with steel bars and iron bones, then the active safety measures are equivalent to detecting and avoiding potential enemy invasion. Like the sharp Co-Pilot36? The system includes a series of powerful functions such as full-speed intelligent adaptive cruise control, intelligent induction braking protection system, emergency avoidance steering assistance, active braking system after collision, lane keeping assistance system, intelligent navigation assistance system, active parking assistance system, blind area monitoring system and so on.

sharp matrix LED headlights, taillights and LED front fog lights can increase recognition and illumination brightness, which also belong to the active safety category. What's important is that these three LED lights are standard at the beginning, while the Highlander and Tiguan L low-profile models are not equipped.

many people don't notice that besides the configuration of science and technology, Sharp also promotes active safety from more places.

the lowest model in sharp world starts with 2.-liter EcoBoost? Dual-vortex turbocharging engine has a maximum power of 18 kW and a maximum torque of 39 Nm, while the corresponding parameters of Highlander 2.T engine with close price are 162 kW and 35 Nm. The minimum model of Tiguan L is 1.4L displacement; In terms of gearbox, Sharp comes standard with an 8-speed automatic manual transmission, while Highlander is a 6-speed automatic manual transmission, and Tiguan L is equipped with a 7-speed dual clutch.

what does this mean? Sharp has stronger power, more closely connected dynamic response output, and can control the vehicle more calmly in emergency situations such as overtaking and evasion, and can also get out of the danger zone more quickly.

if you are an old driver who travels all over the country, you will definitely understand how important this is. For example, on a straight highway in the northwest, if you want to overtake large trucks in droves, the oncoming cars in the opposite lane are also very fast. At first glance, they are not far away, and they will be in front of you soon. If the power is not enough, you can't "return" quickly after decisively overtaking, and the consequences are unimaginable.

I almost forgot that Sharp still owns 2.7T? The "large displacement" performance version of the six-cylinder engine, while Highlander cancelled the six-cylinder model early, with a total of 2.T Although the number of users pursuing higher motivation is small, it reflects an attitude of manufacturers.

Similarly, the handling level of a car is also related to active safety. The easier it is to drive, the higher the handling limit, and the more agile and vigorous it is, the less out of control it may be and the higher the success rate of getting out of danger. What does it feel like? In addition to "plug-in equipment", a person strengthens his immunity by improving his physical fitness.

regardless of Sharp or all Ford family models, handling has always been a strong point, just like people always say that Ford cars are great to drive and full of driving pleasure. I don't know that Sharp has many details in pursuit of control:

Chassis: the front suspension is also equipped with a lateral anti-roll stabilizer bar, which is equipped with the only lightweight aluminum alloy multi-link rod at the same level and is independently suspended. The front and rear control arms and steering knuckles are made of aluminum alloy materials, so as to do everything possible to reduce the unsprung weight;

tires: 21-inch Pirelli high-performance all-season SUV tires, which are special for performance vehicles and unique in the same class, are adopted to provide stronger grip and more protection for car owners on wet and slippery roads in rainy and snowy weather;

In addition, it also includes the setting of steering transmission ratio, and the material of brake pads is more particular ...

Of course, with so many "good materials", the most important thing is to look at the "curative effect". In the latest issue of the most authoritative IIHS test in the world, Sharp won the honorary evaluation of the top safety in the annual safety model. You know, the safety test in 22 is the most stringent in the history of IIHS.

it should be emphasized that compared with domestic crash tests (such as? C-NCAP), IIHS will only choose the lowest model for testing. Sharp's low-profile models have top safety standards, which not only reflects the level of car-making, but also shows the sincerity of the manufacturer's concept of car-making.

speaking of safety, this epidemic has made consumers pay more attention to the health and safety of air quality in cars. In fact, long before the outbreak, healthy configuration was standard for Ford mainstream models, including fresh air system and remote air purification. Take Sharp as an example, its fresh air system also supports automatic air changing function, which Tiguan L does not have, while Highlander does not have PM2.5 filtering device.

(Most Ford models can be remotely controlled by Ford School for remote air purification and other operations)

During the epidemic period, Ford launched Operation Aegis in an all-round way to build a new generation of fresh air health cockpit, with the triple health protection strategy of "ultra-micro shield, smart shield and cloud shield" leading the industry to protect the respiratory health in the car. The specific working principle is difficult to explain in detail because of limited space. You can search the official information. For example, it can be understood as an agent of S.H.I.E.L.D. in health management.

It is not difficult to find that Ford's invisible intentions in building cars can often be seen in these places that are not obvious, but are closely related to safety. If cars are compared to people, their "family education style" can be seen from the "personality" of these products.

No matter whether we insist on safety, we will build vehicle motion control at any cost, or brand-new models such as Sharp, Taurus and Sharp are equipped with 8AT； at the same level. Many people didn't notice that Changan Ford was the first joint venture brand in the fields of intelligent interconnection (SYNC+) and intelligent driving assistance (Co-Pilot36). In terms of service, the three-year free maintenance and the five-year or 2,-kilometer long warranty of the engine in the "one-stop worry-free service" policy last year are not only unique to the joint venture brand, but also on par with the luxury brand Lexus ...

If you want to use a word to describe Ford, I think it will be "kindness" that China people often say. This is also related to Invisible in Ford's car-making concept? Ford? Care coincides with mine. The meaning of a gentleman is invisible; Invisible, with your heart everywhere.

Throughout Ford's glorious century, there are too many representative events that reflect the kindness of this brand.

199: Ford mass-produced Model T for the first time, which made the car as a practical tool into the homes of ordinary people at a low price. In the global voting of the world's most influential cars in the 2th century, Ford Model T topped the list.

1927: Ford first equipped with safety glass

1956: Ford first provided seat belt selection, and further promoted the comprehensive popularization of seat belts in the automobile industry.

in 1968, Ford took the lead in using the anti-lock braking system (ABS). In 1968, Ford introduced the "Sure-Track" anti-lock braking system that only operated on the rear wheels, which was the first large-scale commercialization of the anti-lock braking system in the world.

...

Although the nature of an enterprise is to earn profits and survive and develop, the sense of social responsibility and brand values of the enterprise will greatly enhance the brand's goodwill and trust, just like the good reputation and popularity brought by people's behavior and personality. The road to simplicity, as the old saying goes, "those who get the word help more", as the saying goes, good people are rewarded, which is the reason.

If you compare a car company to a human being, it's just like the difference between a gentleman and a villain. An opportunistic car company can only earn a dollar, and it will easily lose its trust after a long time, so it is difficult to have long-term development. And a kind car company like Ford, whether it is the "long-standing popularity" of its products or the sincerity of building products over the years, will accumulate and gather bit by bit, bringing brand added value dividends.

nowadays, consumers are more impressed by the added value of this brand besides the functional attributes of the product itself. People choose a car to buy a car, just like making friends and choosing a spouse. Everyone is willing to get along with a gentleman, and they also show their taste through car ownership.

Although there are different countries in product design, there must be some value recognition and emotion in the success. Just as we appreciate Hollywood blockbusters, Forrest Gump, Marvel Comics series, or Eastwood's westerns, we are always moved by the brave, determined and kind qualities of the hero.

the mountains and rivers are exotic, and the wind and the moon are the same. Just as American westerns and China's martial arts are in harmony, Ford Invisible? Ford? In the context of oriental culture, the "gentleman's righteousness is invisible" in Care can be understood as the ideal personality such as generosity, benevolence and righteousness in China's traditional Confucianism and Mencius.

the way of a gentleman is the way of an enterprise. Nowadays, in the era of stock competition, the competition of automobile giants has risen to the cultural level in addition to the dimensions of technology and performance, and the corporate culture determines its pattern. It is precisely because of Ford's "honest way" of making cars that it has embarked on a long-term path of sustained and healthy development. After a hundred years of baptism, Ford can profoundly influence the process of the global automobile industry and still glow with vitality today.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.