The first one is: how to build your own community from 0- 1 system.
First, community preparation: how to build a community from zero to one
For example: how to locate the community? How to pull people? How to divide fans? How to set a suitable threshold? How to enhance community value and maintain group activity? And what should we do to realize the community that everyone cares about most?
Second, the community positioning (5W2H)
1. Why-Why do you want to build a community (what is your initial intention) to sell products, provide services, expand contacts, gather interests, build brands and build influence?
2. What does this community want to do and what value does it want to provide (emotional value, exchange value or exchange value)?
3. Who-who should be the founder, manager, participant, fission, cooperator and payer of the community.
3. 1. 1 separation of creator and manager
Now supporting the timely setting of WeChat for group administrators is to separate the creators from the managers. You can be the founder of this community, but you don't have to manage the daily affairs of the community one by one. You can have your own management team. To help you take care of this community. (Cultivate team and perform duties)
3. 1.2 Separation of participants and payers
Establish a paid community, and the group size is not large.
〔? Front end drainage-free community. 〕
〔 ? Back-end-product/paid community. 〕
Let more people participate in short-term activities and courses, and finally reach a deal to realize payment, establish a personal brand and realize realization.
3.2 Find the core figures in the community:
[Manager, Fission, Partner, Payer. The core figures are not the largest number of participants, but often the managers, fission, cooperators and payers who play a decisive role in a small number.
3.2. 1 manager-management team.
Monitor of training camp, assistant to sales team.
First seed user
Help us to do word-of-mouth marketing and fission, gain more value in the process of fission, and provide some special rights, such as distribution incentives. Help fission spread better.
3.2.3 Partner-ladder of high-end contacts
3.2.4 payer
We need help, and we need to bring value to their user base. (Logical thinking Luo Pang said, "Even if you only pay me a dollar, we will take it. Give you good service, but if you only want free things, I'm sorry, then maybe I don't have time to serve you. " ) people who focus on paying people and provide us with core values. In community convenience stores, 90% of the energy is put on the merchants. For buyers, management is enough.
4. When will the construction start and how long is it planned to operate?
When the community is built, how long it is planned to operate, and the community has a life cycle.
The model is very similar to the life cycle of an enterprise, from initial germination to rapid growth, to activity and then to decline. In fact, this is a normal law, just like life and death, a community can't get rid of this development trend.
[Revelation 1]: Complete the group value in the high-speed growth period and the active interaction period, and consciously extend these two periods, such as continuing to do things and doing different types of activities to promote activities.
[Revelation 2]: How to pull people into the group will be better?
→ Centralized batch recruitment, joining the group together and unifying the rules. Make the group enter the high-speed growth period as soon as possible. Eg./kloc-in groups of 0/00 people, first draw 20 people to let them know each other, and then draw 20 people. At this time, the top 20 people have become the old people in the group, and a welcome speech has been set up in a unified way. Everyone comes in, and the people in front will continue to welcome new people. Benefits: ① Create a positive atmosphere for newcomers. (2) Let the people in the group have a sense of belonging.
5. Where to build a community?
Wechat group, QQ group, nail group, knowledge planet, light community ... (build user portraits, study user behavior, where users are, where communities are)
6. When you build a community, how will you realize it?
* Product-oriented (selling products and courses), membership-oriented (specializing in one course) and e-commerce (WeChat Shangchao) traffic-oriented (selling traffic).
7. How to operate efficiently?
The community must have its own value to survive. Once the value is completed, the life of the community will come to an end.
How to shape the value of the community is a question that everyone who is a community should think over and over again.
Third, community value.
1. Not afraid of not being high-end, high-end is relative; It must be accurate enough, because accuracy can be transformed.
2. Clean up the dry goods of training camps, planets, information packages and courses to provide you with more relevant information. Link cattle people and improve the overall energy. Ask and answer. A is a very important part of the community and a very good channel for accumulating knowledge. Questions are the core of social interaction, such as values, answers, Wukong and Zhihu. Human beings are naturally sensitive to problems and can establish better connections between community members.
3. Many people will evaluate a club by earning back tuition fees.
3. 1 What value can I offer? Cash value helps group friends to generate income and save money. Set membership rights. For example, members of Big V Store can enjoy the courses of Mom College, some of which are 299,599, or even 1599, but they can enjoy all the courses if they become lifelong members for 239 yuan.
Fourth, the community threshold.
1. Then why set a threshold?
Community is a field. Only people with the same frequency can match. Gather this person who has something in common in a certain dimension, and our group will have something to say.
2. What are the elements of setting the threshold?
Money, identity, industry, task, age, region …
3. how to set it up?
Invitation system, task system, payment system, application system and preparatory camp screening are all aimed at finding people with the same frequency and good interest.
4. How to master the standard of combining leniency with severity?
The person I want most: the poster is divided, short, flat and fast
People who want the best quality: high membership fee and long recruitment time.
Verb (abbreviation of verb) community realization
1. Start with the low-priced package, but you must charge, even if it is 1 yuan or 9.9 yuan, or in the form of refunding the deposit.
Paying means that users are willing to devote their attention and time to your community.
2. Drainage Group-Fan Group-Course Group-Senior Member Group
Internet realization mode: three-stage rocket mode. First-class products: unprofitable drainage products gather users through drainage products, and constantly make users become accurate users step by step through payment. Finally realize the goal of realizing cash.
3. The community is like a river, not a stagnant pool.
The following are some essential tips, which are not logical, but they are all important.
? Community is well worth doing.
Your community is worth millions. Different people gather here to connect with each other and generate value. If you want to do it well, you must start from many aspects.
? Create a personal brand
Community is our brand, and brand positioning is particularly important.
Positioning: think deeply, persist in doing it, and make achievements in this respect, so as to be convincing. ?
? from the inside to outside
(1) Test the water by internal testing, invite people around you to participate, and you will grow up with them to cultivate the first batch of iron powder.
(2) External recruitment, iron powder can become an operating officer, a master of fission thinking and gathering.
? Finish first, then perfect.
What if no one attends? What if I can't do it well? Don't fall into the whirlpool of self-doubt, a journey of a thousand miles begins with a single step, and the world belongs to action! ?
? Make friends first.
A community is a collection of people. Stranger: "Lend me 500 and pay you back tomorrow". You must be sick … what if you are a friend?
Without friends and trust, how to develop together and empower each other?
? Meeting offline is extremely important.
The same frequency can be friends! It is not enough to study together, but also to eat, play and have fun together, which is more conducive to the development of the relationship.
? Teaching is better learning.
Fragmented learning leads to only incomplete architecture, and the output needs strong logical systematization. Teaching is a good opportunity for self-arrangement.
? lead
Many opportunities are missed because of retreat. I think others can do it well. What if I can't? No one can define you, except yourself, everyone is the protagonist of his own life, and the whole world will serve you from the moment you confirm this.
? give a lecture
On the one hand, exercise your speaking ability, on the other hand, influence others with your own stories, and expand your popularity by the way.
Teach at any time and share at any time.
You don't have to have a host to share, ppt. As a team leader, you should share what you have done and what methods you have learned. That's your own answer.
Group advance
Find a good pattern and show it to everyone. I had a good drainage effect before, and also helped with farm work. Open recruitment brings you experience. After selling more than 7,000 kilograms of fruit a day, everyone was very excited and had a good time.
Actual combat makes true knowledge. Fighting together is closer. Fighting together is stronger.
Peer screening
If you want to do well, you need to find your peers, not just students. The man near Zhu Zhechi is black, so it must be clear what kind of people he walks with.
Community application method
00 1 Write an email application, then communicate with WeChat, and finally the judges will decide whether to accept it.
002 Wechat will ask questions in different links and conduct telephone interviews, and finally the team will decide whether to accept.
How to achieve high completion rate
00 1 is well screened, and people who come here have a strong desire to improve themselves.
002 has a strong operation team.
003 training mode has been repeatedly discussed and verified to ensure smooth and effective.
004' s punching is very persistent. If you want to improve yourself, read, write, do and share, and change passive learning into active learning.
Sample sharing
The power of example is enormous, and being inspired by KOL in the same crowd is a good catalyst for action.
Four sharing forms of role models
00 1 Publish autobiographical growth records on official WeChat account.
One-on-one interview to sort out the story and publish it publicly.
003 share online in the community.
004 offline activities public speech
Why does everyone want to play with you?
It is convincing to keep growing and making achievements. Share effective methods. Mobilize the atmosphere and increase the participation rate.
In short, you are awesome, you are altruistic, who doesn't play with you?
vast
Read widely, read everywhere, learn everywhere, and ponder more.
Concentrate
The front is vast and serves several things.
High efficiency and high quality often come from deep accumulation.
A little wordy, I hope it will help you.
Welcome everyone to communicate together.