Among them, Himalayan FM, litchi, dragonfly FM, lazy listening to books, koala FM and penguin FM are the most eye-catching.
Litchi, formerly known as litchi FM, was officially launched on June 20 13. Perhaps it is because its founder is standard Wen Qing, who worked as a radio anchor for one year. Litchi also has a strong literary atmosphere, and its interface and the whole user experience are like a real radio station. When it is used, people can't help but recall the calm and textured enjoyment of that era.
It is understood that the number of users of litchi FM20 14 exceeded100000 in February of the same year, and100000 in October. After that, litchi FM2.0 was officially launched in February of the following year, and it was officially launched in September 3.0, and the intelligent recommendation function was launched. Thousands of people? .
20 16 video live broadcast industry has risen rapidly, and major audio products have to be reformed one after another. At the same time, the voice live broadcast function of litchi was officially launched on 20 16 and 10.
Due to timely adjustment of development strategy and continuous improvement of user experience, litchi users exceeded 1 billion in June of 20 17, and litchi app4.0 was officially launched in September of the same year. Podcast? Concept, further realization? Everyone is an anchor? .
2018 65438+1October 10 litchi FM was officially renamed litchi. With the voice, together? As a brand-new slogan.
According to relevant news reports, its live broadcast business realized live broadcast revenue of100000 yuan in three months, and the voice live broadcast revenue of the platform reached1000000 yuan by the beginning of 2065.438+08.
Under the premise that homogenized products constantly compete for the market, litchi chooses to go to FM. Combining the traditional audio industry with the live broadcast business, we have launched practical functions such as voice recognition card, voice friends, litchi pie, etc., and are committed to building? What is the interactive platform of pan-entertainment life that young people like? .
If the main products can compete in a healthy way for the purpose of seizing the market, and constantly introduce new products, then the vast number of users can use better and better products.