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47 seconds stunning appearance! This promotional film of Chengdu Universiade is simply the ceiling.
Chengdu under the background of Universiade

How many ways are there?

Look at this.

A sci-fi urban blockbuster that blends the national tide.

On the shore of Qinglong Lake, intelligent robots dancing on the balance beam in Sichuan Opera and gymnastics clothes;

In the open-air music park, Sichuan opera actors who turn their faces and spit fire leap around and impact the flame basket to complete the difficult dunk;

Under the Twin Towers of the Financial City, runners wearing AR glasses rush to the future on the urban greenway of "Cyberpunk", which symbolizes that science and technology have injected a strong impetus into the construction of park cities.

Does this picture make people feel like they are in a dream?

But as long as you look closely, it is not difficult to find the intimate realistic images that run through the whole movie: the sun god bird, the bronze mask, the city landmark and the Universiade elements. ...

Can you imagine? Fantastic pictures are all real shots.

Chengdu has a history of more than 4,500 years of urban civilization and 2,300 years of urban construction. How to combine the beauty of pictures and sports with the background of park cities and the rhythm of events, and at the same time show its unique connotation?

Land of abundance, fertile land thousands of miles away.

From Dujiangyan to Chongzhou, from Wuhou Temple to Kuanzhai Lane, from Donganhu Sports Park to Open-air Music Park ... Beautiful natural scenery, endless places of interest and endless charm of Chengdu.

Chengdu under the lens is not only like a picturesque natural landscape, but also has the sports vitality and fireworks of a modern city.

How to express the beauty of Chengdu in an international way?

The video depicts the characteristics of Chengdu in the context of the Universiade from point to surface with an imaginative and extremely beautiful lens. The sun god bird has become a "bright light" scattered all over the city; The golden mask becomes a masked artifact for fencing swordsmen; Sichuan opera has become an intelligent robot that can flash lines; Face-changing actors put on jerseys and flew to the basket ... various logo symbols, as structural elements throughout the film, condensed the unique aesthetic expression of Chinese style.

The concept of "aesthetics of sports communication, poetry creates capital" runs through the whole film.

The sense of crossing and technology has a wonderful reaction with the profound charm of ancient Shu.

Why not Chengdu, so fashionable and ancient? Why not this world?

Thousands of years ago, the country of ancient Shu, the city of wisdom today and the city of imagination in the future shook at the same frequency.

This "poem" dedicated to Chengdu Universiade summarizes Chengdu's sports vitality, innovative technology and cultural heritage brewing for thousands of years.

Are you attracted by Chengdu under the camera? Why not come and see for yourself?

Photography/Jian 'an