Compared with "hard advertising", soft-text advertisements are like going to the wet market to buy meat and encountering two meat sellers shouting at you at the same time. One company talks to you in a nice and persuasive manner, while the other company sells directly, as if forcing you to buy. Soft-text advertising is just like the first one. It looks at the problem from the perspective of the customer and communicates with you on an equal footing. It is not just a transaction, but also a process of making friends. Nulian Network believes that good soft-text advertisements can achieve a silent effect in publicity and promotion. They not only convey useful information, but also gently recommend products and services. They are more like sharing than buying and selling. Let’s take a look at some classic cases of soft-text advertisements: 1. What kind of news-style soft-text is the best? It makes readers interested and at the same time cleverly delivers the information to the readers. This kind of soft-text is definitely The best soft article, among many forms of soft article, the most hidden and most common soft article is news-style soft article. It writes soft articles in a news-like manner. After reading it, readers feel like they have read a piece of news, but they have an in-depth understanding of the products and promotions promoted in it. In the news soft article of Vertu mobile phone, the title is "Businessman lost 680,000 yuan mobile phone at the airport". From the title of the soft article, we can see that this is a very newsy article. The soft article, "A mobile phone with a sky-high price of 680,000 yuan" is full of news points, inducing people to know what mobile phone costs 680,000 yuan, how they lost it, whether it can be recovered, etc. In the main text, the author uses the introduction, background, The main text, the end, and other news methods introduce in detail what kind of mobile phone it is, how it was lost, what the owner did after it was lost, and how to retrieve it. Finally, it describes in detail the characteristics of the mobile phone and why it is so expensive. Arouse the audience's attention and emotion towards VERTU. 2. There is a unique skill in the suspense style of traditional Chinese cross talk, which is called shaking off the baggage. It means to say the most critical point first, and then lay the groundwork layer by layer, and slowly unravel it. The more you unravel it, the more interesting and interesting it becomes. This point also applies to the process of creating soft articles. We call this form of soft articles "suspense". The questions set in the suspense-type soft articles must be attractive, otherwise they will not attract readers' attention. Among Melatonin's early promotional soft articles, the second most effective one was created in a suspense style, and was called "Sleep well in Nanjing, what happened in Shenyang yesterday?" It was also called "The United States slept well, what should China do?" , from the title we seem to know why the United States is sleeping soundly, and what China will do. At the beginning of the soft article, the author does not directly explain that the United States is sleeping soundly, but wants to promote it first. "Americans have gone crazy since 1966. The Japanese have gone crazy! The Taiwanese have gone crazy!" The reason why they went crazy was to rush to buy a product called melatonin, and then explained that melatonin can help sleep, and at the same time expressed the American sentiment Now that sleep is guaranteed, the worry about what to do with so many insomnia patients in China has led readers with insomnia symptoms to pay attention to the product. 3. Story-based or popular science-based. Once we learn to read, we begin to read stories ourselves, and stories become a way for people to receive knowledge. Because the story is informative, interesting, and even plot-oriented, it is loved by readers. When creating soft articles, you can try to write soft articles in the form of stories. When we were children, we liked to listen to our parents telling stories; there was a popular long Weibo post on Weibo in the freshman year - "Never use a cat to set the password to unlock your mobile phone". In fact, It’s a soft-text advertisement for Huawei mobile phones. The article tells a series of pictures that the protagonist encounters after using a cat to set the password to unlock the phone. It is very interesting and readable. It also introduces the phone’s “fingerprint unlocking, high confidentiality, and the phone can still have power for two days without charging.” and other functions. The number of reposts, comments, and likes on Weibo reached 260,000. With the help of social platforms, the communication effect was excellent. 4. Emotional style It is said that Chinese people are the most emotional people. The creation of soft articles can also take the emotional route, play the emotional card, and create emotional soft articles. Because of the large amount of information transmission and strong pertinence, emotional soft articles can make people's hearts It is the same as it is easy to impress people and get into the hearts of consumers. Therefore, "emotional marketing" is particularly popular in many industries and is also a particularly effective form.

Taking Demei's "Youth Never Ends, Our Story Has Not Ended" as an example, it uses vivid, beautiful and slightly sensational literary words to tell the emotional story of the author and a boy who stayed together, accompanied and cherished each other from junior high school to university. The appeal and readability even caused many people to scream, and Dove's implant seemed even more natural. 5. Promotional style Promotional soft writing is the most popular form of soft writing in all walks of life. The reason why promotional soft writing is more common is that it is easier to write and is basically close to the form of hard advertising. The other reason is that promotional soft writing is more effective for purchasers. For readers who are in demand, it is easier to complete transactions through price, promotion and other means of stimulation. Take Melatonin as an example again. Among its early promotional soft articles, there are many such soft articles in the form of promotions. Generally, they launch promotional soft articles after a large number of news-style soft articles, suspense-style soft articles, popular science-style soft articles, and emotional soft articles. Giving consumers a last-ditch push to promote product sales, such as "Signs of a "Melatonin Craze" in Guangzhou," is a promotional soft article that encourages consumers to have a desire to buy through the rush of Guangzhou citizens to buy melatonin.