The era when communication was more difficult is gone forever. Nowadays it is very convenient for everyone to contact friends. You can use social software or make direct phone calls, which are more commonly used nowadays. The two communication software are WeChat and QQ. Many people don’t know that Xiaomi has also launched a communication software. This communication software named MiLiao has also gained a certain number of users after it was launched. However, because of the functions of WeChat, It is becoming more and more perfect, so people rarely use the social software MiLiao. Now MiLiao has issued a relevant announcement to tell everyone that this software will officially be shut down, because basically no one uses this software now. This software It can no longer bring profits to Xiaomi, and operating this software requires a certain amount of manpower and material resources, so closing this software is also an act to stop losses in time.
The most well-known products of Xiaomi now are probably mobile phones and some smart home-related products, but MiLiao software appeared before Xiaomi phones, and even earlier than WeChat. When it first appeared in front of everyone, the MiLiao software really attracted a lot of people. At that time, there were very few social software, and the MiLiao software claimed that as long as there was an Internet connection, instant messaging would be possible. However, after two months WeChat is online. Because WeChat and QQ belong to the same company, WeChat can attract a large number of customers through QQ. In addition, WeChat also has a dating function, but MiLiao does not, so WeChat occupies the market as soon as it goes online. It has obvious advantages and attracted more and more customers. Later, it also launched functions such as WeChat payment, which also made more people like WeChat chat software. MiLiao has not fallen behind since then.
Xiaomi Company decided to shut down the MiLiao software in order to invest more manpower in mobile phone research and development, because now Xiaomi Company’s more famous product is Xiaomi mobile phone, and the users of Xiaomi mobile phone can be said to be It covers many aspects, including mobile phones with high cost performance, and mobile phones with relatively high price and excellent performance. Therefore, many people like to use Xiaomi mobile phones, and most people will choose to buy Xiaomi mobile phones with high cost performance.
The reason why Xiaomi mobile phones are so popular is inseparable from the company’s sales strategy. Xiaomi can be said to be the first mobile phone company to use the hunger marketing strategy. After the new product is launched, it only launches a certain number of products. The quantity does not allow everyone to buy it. People always want more things that they cannot buy. Therefore, with the blessing of technology and marketing strategy, Xiaomi’s mobile phones are selling more and more. good.