1, "As long as people are right, the world is right."

Sales in this industry must have a positive attitude, especially those who face different types of customers every day.

2, it is "sweet mouth"-praise customers, even the most difficult customers to praise. Praise used in sales promotion skills is by no means a simple "flattery". Praise has four principles:

First: the tone should be warm and vivid, not like memorizing a manuscript.

Second: be concise and say what you usually say.

Third: be creative and praise what others can't praise.

Fourth: integrate into customers' companies and families.

3, it is "the waist should be soft."

It is said that modesty makes people progress. Mature ears of rice are curved. The more successful people are, the more modest they should be and the more they should learn from others.

If you subdivide the professional marketing process, you can draw a picture like this:

No matter what kind of sales, the promotion process is the same, but not all promotion processes need these steps. Some people just don't want you to show their products, while others just don't need you to promote them. The process is just a general martial arts routine. To defeat the enemy, you may need to practice the routine several times, but you may only need one or two tricks. It is very important to fully digest the point of purchase, which is the basis of sales. Know what features your product has and who you can attract-this is the so-called selling point of your product.

Skillful cosmetics sales skills The words and actions of sales-sales are like professional actors-are skillful in acting, and a promotion is like a "show".

Cosmetic sales skills Sales staff should also have an understanding heart. The so-called "going into the mountains to see the mountains" is this truth. Salespeople should be the embodiment of the principles of sales promotion-"forget me" and "no self". Whether your customers want your products or not, you should do what you should to promote them. Rejection is something that every salesperson will encounter almost every day when he grows up. However, we can't stop selling just because we want to be rejected. The customer's reaction is nothing more than these three kinds: mental illness 2) inability to speak 3) great!

We don't expect every customer to say "great!" Similarly, we won't meet every customer who calls you a "psycho". Every customer you visit is RMB, and sales promotion is always the law of large numbers, which is directly proportional to the number of customers you visit.

The two most important words of salespeople are "fear" and "laziness". Promotion is a war of right and wrong, a struggle of doing and not doing.

Attack and then attack, a salesperson can only succeed if he constantly challenges himself and perseveres.

Customers are the most valuable property of salespeople and the lifeblood of the continuation of sales promotion. So, where are the customers?

Now tell you a string of words:

F: family

I: influence (influence center)

N: Neighborhood (living environment)

D: direct (other media)

Student: society (society)

The first word of these English words is FINDS.

There are so-called cause method, introduction method and strangeness method in customer development. Because the method is someone you are familiar with.

The advantage of this method is that people who are familiar with it are easier to approach and succeed, but the disadvantage is that there are more gains and losses. In a society like China, it is still shameful to sell to acquaintances, but the salesperson should make it clear that our products are beneficial to him, to solve his problems, and not to "kill him". When you love your product and completely digest the point of purchase of your product, this scruple disappears.

The introduction method is to use the influence of others, or to continue existing customers and establish word-of-mouth effect. There is a famous saying in the sales field that "behind every customer, there are 49 customers hidden".

Unfamiliar laws will expand your market infinitely-anyone is your customer. However, unfamiliar methods can only be based on quantity and quality. You won't be a good salesman until you are rejected enough times. The real top sales come from this strange visit, which is constantly rejected and visited!

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First, attitude is everything.

The correct attitude is the premise of doing the right thing. Before we engage in business, we must first know whether we really like this industry and whether we really want to join it. This requires you to have a good career plan. If you don't have a career plan but try, you are blind, so you must be mentally prepared.

I used to be engaged in sales and wanted to make progress in management positions, but after entering the administrative work, I found that the "political struggle" was very serious, so I switched to sales. First of all, I started as a cosmetics salesman. From the first day I entered the sales industry, I set a goal for myself. I must stick to it until the end and never leave my job because of hard work.

So before entering the sales industry, you must evaluate yourself and analyze your strengths and weaknesses. If you are determined to engage in this industry, you must first correct your attitude. Sales need to start from the grassroots business. During this period, you may be very bitter and tired, and you will encounter many difficulties. Are you ready? It is very important to have a correct attitude, so we should also have a positive heart, keep an optimistic attitude, and don't flinch easily when encountering difficulties.

I often encounter difficulties in doing business in a cosmetics company. When I meet customers, I ignore them and even say something unpleasant, but I always treat them with peace of mind. No matter what attitude this customer has, I will never bring the family's emotions to the next customer. Because we are bringing opportunities and wealth to our customers, and he doesn't accept his loss, we should change our thinking. We are not begging customers, but negotiating with them on an equal basis. It is normal for the customer not to accept the pursuit of a win-win situation, which shows that he lacks strategic vision, not because of me. If he can have this idea, there is nothing to be annoyed about.

Therefore, attitude determines everything, and ideas are also very important.

Second, can endure hardship, will endure hardship, will persist.

It has become a rule that you can endure hardships in business. It's really hard to visit customers day after day, but it's not only hard, but also hard. What do you mean by suffering? In other words, we should have a clear goal, not do useless work, and spend our physical strength and energy in the right direction. For example, in doing business, you must first know who your customers are, which units and which institutions, and then know where your target customers are before you can visit them. If you sweep the street blindly, you are doing useless and thankless work.

Learning to endure hardship is also a test and tempering of life, but it is more important to learn not only to endure hardship, but also to persist. If you persist a little longer, you will have more and stronger success discipline.

When I started my business in a cosmetics company in Anhui, I also ran the market outside all day. At that time, I was mainly in northern Anhui, mainly engaged in specialty stores. In some counties in northern Anhui, such as Mengcheng, Lingbi and Sixian, I go to at least two counties a day, and each county has at least one customer. We took our suitcases and sample bags, rested on the bus to the county seat, got off to work, dragged our suitcases in one hand and carried our bags in the other, and then went to places where cosmetics stores were concentrated to visit customers one by one. We go to work at 8 o'clock in the morning and are still visiting customers at 9 o'clock in the evening. We have to drag our luggage and drive to two counties in one day. The degree of effort can be imagined. Hard work is not important. If you can talk about customers, at least lying in bed at night can give you some comfort.

Some customers can't cooperate with each other once, and some need to visit and follow up continuously.

I remember two clients in Huoqiu and Shucheng, Lu 'an, and I finally worked with them for more than a month. Through the first visit, I felt very interested, and the customers were very smart. They are all comparing, without giving a clear meaning to say whether to do it or not. I think we must keep up. So I often call to visit. When you visit, you don't talk about cooperation directly, but care about my customers, their business and life, and make him feel that you are a friend who can make friends. Then the first step is successful. So later, I used SMS to "attack" and often sent messages of blessing and greetings. In order to make your customers think about you every day, you are very close to success. Finally, with the greetings and blessings of phone calls and text messages, the list was taken down one month later. Huoqiu's boss said he was willing to use our products because he thought I was a good person.

In fact, doing business is just like falling in love. We should stick to it. If you show the spirit and persistence of pursuing girls, there is a great possibility of success in business. It's a pity that many salesmen don't want to stick to it, and they forget their old customers when they have new customers. In fact, we didn't notice that interested customers are not only comparing products, but also comparing your character with your company's reputation, so we should take the initiative.

Third, we should be savvy, good at thinking and summing up.

Doing business requires not only being able to endure hardships, but also being able to speak. It is very important to be able to understand, think and summarize.

Understanding means that you should be able to quickly understand the meaning of the leader, the method of doing things, product knowledge, how to express it concisely and accurately, and how to use it flexibly in the company. When talking about customers, you can quickly detect their intentions. Through their words, you can know what they want, what they want, and learn to read and read.

Thinking is also very important for business people, because we will encounter many problems in the process of doing business. These problems may not be solved, but it is precisely because they cannot be solved, so we must think about why there are such problems, what is the root of the problems, what methods are needed to solve them, whether there are many methods and which methods are more suitable. This is very important. When we learn to think, we will sum up, and those who fail can sum up their experiences and lessons so that they can learn next time.

Fourth, don't miss any sales opportunities.

Opportunities are for those who are prepared. In the process of doing business, I deeply realize that the opportunity is actually created by myself, and any target customer may become your customer, just to see if you have noticed it.

In the process of making cosmetics, there is a small grocery store in Mengcheng County, Anhui Province, where only a few bottles of cosmetics are put. In the eyes of cosmetics salesmen, this is not the object of visit, but I think any store selling cosmetics may be a potential customer, so I went in to visit. After a chat, I realized that this store felt that the grocery business was unprofitable, was decorating a bigger facade, was preparing to open a cosmetics store, and was choosing brands everywhere. So don't miss any sales opportunities, because opportunities don't jump out of themselves.

5. Be sincere and learn to serve customers.

In the minds of many salespeople, the ultimate goal of doing business is to get customers' money. In fact, this is the most primitive and primary sales. Do business from the customer's point of view, serve customers, help customers sell products, and guide customers to sell products, instead of just thinking about refunding money.

In the process of doing business, many customers are infected by my sincerity, not persuaded by boasting. For example, customers like Huoqiu and Shucheng mentioned above convey their sincerity to them, making them feel that I am not selling products but making friends. My attitude is sincere, and the chances of clinching a deal are great. Visiting a cosmetics store in Suzhou, the boss is very busy, doing business. I didn't bother him, but waited beside him. At this time, another salesman came to deliver the goods. Because the boss couldn't leave, the salesman unloaded the goods at the door, so I helped move the goods into the store. I think it's just a piece of cake. I didn't expect the boss to see it, so when the boss finished talking, the boss readily agreed to make our products. Afterwards, my boss told me that he was moved by my feeling of being polite, taking the initiative to help move things, being diligent and considerate, and being good at serving customers, which is also one of the important reasons for our cooperation.

In the process of doing business, we should treat the dealer as a friend, help him and help him sell products, instead of calculating him and forcing him to pay back the money, because only when the goods from the dealer reach the hands of consumers will he continue to purchase. If we rely on the dealer's inventory to force the payment back, but the goods in the dealer's warehouse don't move, then the final damage will be the interests of the manufacturer.

Six, the necessary qualities of a gold medal salesman

An excellent salesman, in addition to the above points, I think he should also have some qualities.

(a) Activities

A good salesman is not the kind of person who likes to sit together and drink coffee. You must be an active person. There is energy and confidence in your footsteps, giving people the feeling that "I am happy because I am busy".

(2) concentrate

90 minutes of high concentration and no interference will be more effective than a whole day's casual work. People waste time in unimportant activities every day, which may be as many as several hours. If you can make good use of one hour wasted every day, you will have 365 hours or 45 working days a year. In other words, if you can concentrate and don't waste time on long telephone conversations and unorganized work, you will greatly improve your productivity.

(3) Understanding

You should be able to put yourself in others' shoes. Although it is impossible to know exactly how others feel, you must always work hard.

(4) Courage

Courage gives you special strength to deal with unpleasant work. Courage makes you proactive, frustrated and unyielding, and you are not discouraged when you are defeated. When you make a mistake, you will accept the blame without any excuse; But when it comes to truth, you will fight for it. Courage is determination, enterprising and perseverance. Every truly successful salesman must be a man of courage.

(5) Plan

The success of anything will not happen naturally, it must have a good plan. If you want to realize your hopes and ideals in life, you must set goals first. Your goal must be appropriate.