Story advertising soft text is a common way to promote soft text at present, which stimulates readers' desire to read through interesting stories; Then the story is subtly transferred to the promotion of products, but the characteristics of soft text promotion are still maintained, that is, "soft promotion". Taking the story as the main body and mapping the product in the plot can promote it, instead of deliberately or artificially letting readers find the advertisements in the text themselves.

People are emotional animals, just as we cry when we see warm movies, laugh when we see excellent comedies and get excited when we see patriotic movies. In stories, our emotions are more easily aroused. According to different types of products, stimulate specific emotions through different types of stories. Under such emotions, people have impulsive consumption.

The so-called slogan advertising soft text means that advertising soft text can become the spoken language or conversation material of the public. For this kind of advertising soft text, it needs a high level of content extraction and is also very expressive.

This kind of advertising soft text has its own characteristics. First of all, good memory is the premise. How can the unforgettable copy produce the greatest communication effect? Secondly, the content is simple and straightforward, which is directly linked to the brand content. After all, if the product or brand can't be spread when it is spread, the meaning of communication will be greatly reduced.

soft article marketing