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《Idon'twannaseeuanymore, 5261, Pipa Trip 412, Jumping Frog, quiet inside 1653, Just Love You Too Much, PLANET.

background

since the birth of imaging technology, the popular short video in the world is music video. However, it is difficult to shoot MV, so many people can pretend to act in front of the camera at random, and not many people can talk and sing in front of the camera anytime and anywhere.

Dubsmash's lip-synching performance mode creatively solves this problem. I have written the script for you through audio lines, and you only need to perform, and the audio duration is very short, less than 1 seconds, which reduces the expression cost and increases the content interest, just because this low-cost content has also become easy to spread.

there are two ways of entertainment: one is that I provide entertainment for you, and the other is that you do it yourself and entertain yourself. Dubsmash is a natural PGC+? UGC (video)

musical.ly, xiaokaxiu and Tik Tok are all apprentices of Dubsmash.

Development course

In September, 216, Tik Tok was launched, and it has been sharpening the knife until the Spring Festival of 217, when it may feel that it has run through, it will put a lot of resources on it. The excellent data performance of the products makes the headlines quickly decide to fully direct the promotion resources of various traffic stars BD to this new project that can improve the company's appearance. Tik Tok quickly became a headline strategic product.

Of course, the core algorithm advantage of headlines is also applied to Tik Tok. From the very beginning, an algorithm recommendation model was added at the product level to ensure the efficiency of content distribution.

Tik Tok's name has also been changed in time. If it's still called A.me, maybe everyone doesn't know what it is, so it's much clearer to directly position itself as a music short video community for young people.

above content reference: Baidu Encyclopedia-Tik Tok