Traceable live broadcast has been widely used in China market. Many well-known brands and e-commerce platforms show their product quality and production technology through traceability live broadcast to attract consumers' attention and purchase. The advantage of traceability live broadcast is that consumers can intuitively understand the source, production environment and production process of goods and increase consumers' trust in goods.

However, the problems faced by traceability live broadcast are as follows:

1. First of all, traceability live broadcast requires consumers to have certain scientific literacy and understanding of the concept of traceability, otherwise they may not really understand and experience the significance of live broadcast.

2. Secondly, traceability live broadcast requires enterprises to be transparent and honest to ensure the authenticity and accuracy of live content. Otherwise, consumers will lose their trust in the brand and damage the brand image once they find that the live content does not match the reality.

3. In addition, the traceability live broadcast also needs to solve the technical problems of live broadcast platform and network bandwidth limitation to ensure the smooth and stable live broadcast.