The 19th China International Digital Interactive Entertainment Exhibition (ChinaJoy) 2021 will be held at the Shanghai New International Expo Center from July 30 to August 2. Adapting to the current situation and advancing with the times, 2021 ChinaJoy will fly together online and offline, and the second ChinaJoyPlus Online Carnival will be launched! It is jointly created with major domestic BTOC online traffic platforms to help exhibitors maximize product promotion and brand exposure, and is expected to reach hundreds of millions of users!
The second ChinaJoyPlus Online Carnival will carry out in-depth cooperation with a number of domestic heavyweight traffic platforms and partners! ChinaJoy Organizing Committee has officially reached cooperation with Migu! Migu will serve as one of the important traffic platform partners and one of the official portals for this ChinaJoyPlus Online Carnival, providing extremely rich online traffic exposure resources and exciting content displays for this event.
From July 30 to August 2, in conjunction with the current ChinaJoy offline exhibition, Hanwei Company launched the 2021 ChinaJoyPlus Online Carnival at the same time. The project is divided into two major sub-brands: ChinaJoyPlus "Super Broadcast" and "Super Shopping" will be jointly created with many mainstream online traffic platforms (including Douyin, Kuaishou, Bilibili, Weibo, Douyu, Tencent Video, Migu, Taobao Live) to comprehensively enhance ChinaJoy's The influence of a world-renowned exhibition brand IP can expand the audience coverage to a wider range of online users. At that time, users can log in to the above major cooperation platforms and search for "ChinaJoy official account" to watch the exciting live broadcast content. The presentation method of this year's ChinaJoyPlus Online Carnival has been further upgraded compared to last year. The organizers plan to build a special live broadcast room at the exhibition site, equipped with professional equipment, and specially hire a professional content planning team and editing and directing team. Among them, ChinaJoyPlus "Super Broadcast" will cooperate with major online traffic platforms such as Douyin, Kuaishou, Bilibili, Weibo, Douyu, Tencent Video, and Migu to provide online services through live broadcasts, short videos, and cloud game trials. Presenting a wonderful visual feast. ChinaJoyPlus "Super Shopping" will collaborate with various e-commerce cooperation platforms such as Douyin, Taobao Live, and Migu to present wonderfully in a variety of online e-commerce forms every day during the 4 days of the exhibition, creating an e-commerce themed carnival. At the same time, ChinaJoy organizers will also work closely with major well-known digital content companies to adopt the form of content creation cooperation to maximize the improvement of the ChinaJoyPlus online carnival PGC content and simultaneously provide a greater online immersive experience for the offline ChinaJoy exhibition. Content support.
Since the birth of the ChinaJoyPlus Online Carnival in 2020, the ChinaJoy brand has formed an ecological development integrating online and offline. ChinaJoyPlus Online Carnival takes live broadcast as the main form and on-site content as the core presentation. Based on the aggregation of ChinaJoy offline exhibition's own official events and exciting content from leading exhibitors, vertical exploration and careful planning form a more Internet-specific, Rich and colorful content that meets the online experience, social interaction, and consumption preferences of the majority of players. The 4-day offline exhibition will be transformed into a 4-week online carnival, forming an all-region, all-weather, and full-traffic ChinaJoy own panoramic ecology, which will enrich and effectively enhance the timeliness of offline ChinaJoy exhibition player experience and the integration of TOB and TOC. Functions such as interaction and live streaming effectively connect the exhibition visual experience with the online social experience, further enhancing ChinaJoy's brand influence and reach efficiency.
The 2021 ChinaJoyPlus Online Carnival uses new technologies and new gameplay to allow players across the country, especially those from other places who cannot come to the ChinaJoy exhibition, to watch the exhibition online without leaving home, and to participate in person Go to online activities, thousands of miles away, across time and space, and enjoy the joy and charm brought by ChinaJoy. From region to space, from brand value to commercial value, ChinaJoy, a world-renowned exhibition brand IP, has been completely upgraded in 2021. Under the wave of the new era, it will ride on the wind and waves and burst out with stronger brand potential. We believe that the 2021 ChinaJoyPlus Online Carnival will not only achieve the upgrade and expansion of the business model through the online new economic model, but will also be one of the benchmark projects in the innovation of online exhibitions in China's exhibition economy.
This year, China Mobile has accelerated cloud-network integration and high-quality industry development. It has quickly seized the commanding heights of new 5G services through "optimizing experience, expanding scenarios, increasing scale, and building an ecosystem." It will use high-quality content as a guide to strengthen China's Integrate development of mobile resources, expand the incremental value of game content, and expand the industry ecosystem. China Mobile Migu will also continue to leverage its "technical IP" resource advantages to bring users a full-scenario immersive 5G cloud gaming experience. As of now, Migu Kuaiyou has 1,600 high-quality cloud games that can be played online, valid in all scenarios. The number of monthly active users reached 45.39 million. At this ChinaJoyPlus Online Carnival, Migu will use 5G 4K VR AI and other technologies to combine the trend elements of "fashion, technology, and fun" with pan-entertainment and the needs of Generation Z groups to provide cloud gaming experience, online It provides a series of benefits such as rights and peripheral derivatives, and launches all-round cooperation with ChinaJoy in the fields of cloud games, sports, live broadcasts, Hanfu, short videos and other fields.
As one of the most well-known and influential annual events in the global digital entertainment field, the various data of the first ChinaJoyPlus in 2020 are gratifying! This time, the ChinaJoy Organizing Committee and Migu have reached an in-depth cooperation on the second ChinaJoyPlus Online Carnival in 2021, which is undoubtedly more exciting!
More details about the 2nd ChinaJoyPlus Online Carnival in 2021 will be announced later, so stay tuned! The 19th ChinaJoy in 2021 will be held from July 30 to August 2. It will be exciting and see you there!