The same is true when choosing a car: some handlebar costs are spent in clever places, fancy appearance and many cool configurations. When the owners pay for these, they find that they are all cheap, and over time, they are bad here and bad there. Originally buying a car provided convenience for life, but I didn't expect it to bring all kinds of troubles.
Although some cars are excellent in design or performance, they are either prouder in price or delicate in nature, so they must be well maintained and serviced. It was originally bought to provide services to people, but now it seems that people are serving cars. The more they drive, the more headaches they feel and the more tired they are. ...
Just as women pay attention to safety when choosing a spouse, mature consumers will also pay attention to the safety performance of the vehicle when buying a car, except the appearance and configuration. Ford Sharp is very representative. In the era of consumption upgrading, it is very common for the middle class to buy consumption and buy a second family car. As a "cart" for family use, it is very important to ensure the safety of the whole family. Young consumers may be attracted by the appearance of cars, but middle-class people are more impressed by the safety performance of Sharp.
Therefore, what they value is that Sharp comes standard with 7 airbags/curtains (note that it is standard), and the strength of boron steel used in the car body reaches 1500Mpa, and the application ratio far exceeds that of competing products. What concept? The strongest part can bear the pressure of more than 0/0 ton per square centimeter/kloc, which is equivalent to two adult elephants.
Moreover, it is found that no matter the number of airbags/curtains, the proportion of high-strength steel in the car body, or the function of active safety system, Sharp has shortcomings compared with other models of the same class.
If the strength of passive safety car body is similar to building a dam with steel bars and iron bones, then active safety measures are equivalent to detecting and avoiding potential enemy invasion. Like Sharp co-pilot 360? The system includes a series of powerful functions such as full-speed intelligent adaptive cruise control, intelligent induction braking protection system, emergency avoidance steering assistance, active braking system after collision, lane keeping assistance system, intelligent navigation assistance system, active parking assistance system, blind area monitoring system and so on.
Sharp matrix LED headlights, taillights and LED front fog lights can increase recognition and illumination brightness, and also belong to the active safety category. What is important is that these three LED lights are standard from the beginning, and Highlander and Tiguan L low-profile models are not equipped.
Many people have not noticed that in addition to technology configuration, Sharp has also improved active safety from more places.
The lowest model in Sharp is equipped with a 2.0-liter EcoBoost twin-turbo engine, with the maximum power 180 kW and the maximum torque of 390 Nm, while the corresponding parameters of Highlander 2.0T engine with close price are 162 kW and 350 Nm. The lowest model of Tiguan L 1.4L displacement; In terms of gearbox, Sharp comes standard with an 8-speed automatic manual transmission, Highlander with a 6-speed automatic manual transmission, and Tiguan L with a 7-speed dual clutch.
What does this mean? Sharp world has stronger power and more closely connected power response output, which can control the vehicle more calmly in emergency situations such as overtaking and evasion, and can also get out of the dangerous area faster.
If you are an old driver who has traveled all over the country, you will certainly understand how important this is. For example, on a straight highway in the northwest, if you want big trucks to overtake in droves, the oncoming cars in the opposite lane are also fast. At first glance, they are not far away, and will soon appear in front of you. If the power is not enough, you can't "turn back" quickly after decisively overtaking, and the consequences are unimaginable.
I almost forgot, Sharp still owns 2.7T? The "large displacement" performance version of the six-cylinder engine, and Highlander canceled the six-cylinder model early, with a total of 2.0T Although the number of users pursuing higher power is small, it reflects an attitude of the manufacturer.
Similarly, the handling level of the car is also related to active safety. The easier it is to drive, the higher the control limit, the more agile and vigorous it is, the less likely it is to get out of control and the higher the success rate of getting out of danger. How does it feel? In addition to "plug-in equipment", a person strengthens his immunity by improving his physical fitness.
Regardless of Sharp or all Ford family models, handling has always been a strong point, just as people always say that Ford cars are great to drive and full of driving pleasure. I don't know that Sharp has many details in pursuit of manipulation:
Chassis: The front suspension is also equipped with a lateral anti-roll stabilizer and the only lightweight aluminum alloy multi-link in its class for independent suspension. The front and rear control arms and steering knuckles are made of aluminum alloy to reduce the unsprung weight as much as possible;
Tyres: 2 1 inch Pirelli high-performance all-season SUV tyres, which are special for performance vehicles and unique at the same level, are adopted to provide stronger grip and more protection for owners on wet and slippery roads in rainy and snowy weather;
In addition, it also includes the setting of steering transmission ratio, and the material of brake pads is also more particular. ...
Of course, after talking about so many "good materials", the most important thing is to look at "efficacy". In the latest issue of the world's most authoritative IIHS test, Sharp won the honorary evaluation of the top safety of the annual safety model. You know, the safety test in 2020 is the most stringent in the history of IIHS.
It should be emphasized that compared with domestic crash tests (such as? C-NCAP), IIHS will only choose the lowest equipped model for testing. Sharp's low-profile models have top safety standards, which not only reflects the level of building cars, but also reflects the sincerity of manufacturers' concept of building cars.
Speaking of safety, this epidemic has made consumers pay more attention to the health and safety of air quality in cars. In fact, long before the outbreak, healthy configuration was the standard of Ford mainstream models, including fresh air system and remote air purification. Take Sharp as an example, its fresh air system also supports automatic ventilation function, which Tiguan L does not have, while Highlander does not have PM2.5 filter device.
(Most Ford models can be remotely controlled by Ford School for remote air purification and other operations. )
During the epidemic, Ford launched Operation Aegis in an all-round way to build a new generation of fresh air health cockpit, and adopted the industry-leading triple health protection strategy of "ultra-micro shield, smart shield and cloud shield" to protect the respiratory health in the car. The specific working principle is difficult to explain in detail because of the limited space. You can search official information. For example, it can be understood as the agent of SHIELD in health management.
It is not difficult to find that in these places that are not obvious, but closely related to safety, you can often see Ford's invisible intention to build a car. If we compare cars to people, we can see their "tutor style" from the "personality" of these products.
Whether it is to adhere to safety in particular, it will not hesitate to create the motion control of vehicles, or brand-new models such as Sharp, Taurus and Sharp will be equipped with 8AT at the same level; Many people don't notice that Changan Ford is the first joint venture brand in the field of intelligent interconnection (SYNC+) and intelligent driver assistance (copilot 360). In terms of service, the three-year free maintenance and five-year or 200,000-kilometer long warranty of engines in the "one-stop worry-free service" policy last year not only focused on the only joint venture brand, but also reached the level of luxury brand Lexus. ...
If you want to use a word to describe Ford, I think it will be "kindness" that people in China often say. This is also related to the invisibility in Ford's car-making concept? Ford? My worries coincide. The meaning of a gentleman is intangible; Invisible, your heart is everywhere.
Throughout Ford's glorious century, there are too many representative events that reflect the kindness of this brand.
1909: Ford mass-produced Model T for the first time, which enabled the car to enter ordinary people's homes at a low price as a practical tool. In the global voting of the most influential cars in the world in the 20th century, Ford Model T topped the list.
1927: Ford is equipped with safety glass for the first time
1956: Ford provides seat belts for the first time, further promoting the full popularization of seat belts in the automobile industry.
1968: Ford takes the lead in using anti-lock braking system (ABS). 1968, Ford introduced the "Sure-Track" anti-lock braking system which only runs on the rear wheels, which was the first large-scale commercialization of anti-lock braking system in the world.
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Although the essence of an enterprise is to earn profits and survive and develop, the sense of social responsibility and brand values of an enterprise will greatly enhance the goodwill and trust of the brand, just like the good reputation and popularity brought by people's behavior and personality. The simple road, as the old saying goes, "Those who get the word help more", as the saying goes, good people get good results, which is the reason.
If you compare a car company to a person, it is like the difference between a gentleman and a villain. Opportunistic car companies can only earn one dollar. After a long time, it is easy to lose trust and it is difficult to have long-term development. And a kind car company like Ford, whether it is the "long-standing reputation" of its products or the sincerity of building products over the years, will accumulate and gather bit by bit, bringing brand added value dividends.
Nowadays, in addition to the functional attributes of the product itself, consumers pay more attention to the added value of this brand. Choosing a car is like making friends and choosing a spouse. Everyone is willing to get along with gentlemen and show their taste by owning a car.
Although product design is different in different countries, its success must have certain value recognition and emotion. Just as we appreciate Hollywood blockbusters, Forrest Gump, Marvel comic series or Eastwood westerns, we are always moved by the hero's brave, determined and kind qualities.
The mountains and rivers are exotic, and the wind and the moon are the same. Just like American westerns and China martial arts are integrated, Ford is invisible? Ford? In the context of oriental culture, the "invisible meaning of a gentleman" in Caring can be understood as the ideal personality such as generosity and benevolence in China's traditional Confucianism and Mencius.
The way of a gentleman is the way of an enterprise. Nowadays, in the era of stock competition, the competition of automobile giants has risen to the cultural level in addition to the dimensions of technology and performance, and the corporate culture determines its pattern. It is precisely because of Ford's "honest way of making cars" that it has embarked on a long-term sustainable and healthy development path. After a hundred years of baptism, Ford can profoundly influence the progress of the global automobile industry, and it is still full of vitality today.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.