Jack Ma founded Alibaba.com in 1999, the predecessor of 1688. 1688 is now the flagship business of Alibaba Group and is China's leading domestic trade e-commerce platform for small businesses. As a subsidiary of Alibaba Group, 1688 represents the interests of enterprises in the CBBS e-commerce system, providing business information and convenient and safe online transactions to tens of millions of buyers and suppliers around the world. It is also a platform for businessmen to make friends and interact in real ways. community.

1688 takes wholesale and procurement business as its core, improves customer experience through professional operations, and comprehensively optimizes the business model of corporate e-commerce. At present, 1688 has covered 16 industry categories such as raw materials, industrial products, clothing and accessories, home furnishings, and small commodities, and provides a series of supply services from raw material procurement to production and processing to spot wholesale.

On April 12, 2018, Alibaba 1688 held a summit in Guangzhou. The Alibaba 1688 cross-border exclusive market platform, which was launched for one year, disclosed the report card for the first time: as of the end of March, nearly half a million Through the 1688 cross-border platform, small and medium-sized enterprises provide services for AliExpress, Amazon, Wish, eBay, Lazada and other platforms, covering 220 countries and regions around the world; within one year, the transaction scale and buyers of the cross-border exclusive market have increased More than 4 times. Basic introduction Company name: Alibaba website Headquarters location: Hangzhou Date of establishment: 1999 Business scope: Online sales Company nature: Co., Ltd. Predecessor: Alibaba website Founder: Jack Ma Official website: 1688/ Development history, main products, Chengxintong , industrial belt, partnership, shopping factory, business friend circle, business experience, quick order, agent franchise, purchasing mall, company culture, development prospects, merchant festival, development history In June 1999, the Alibaba website (the predecessor of 1688) was launched. In March 2002, the "Integrity Pass" service was launched for sellers and buyers engaged in domestic trade in China. In November 2003, the communication software "TradeLink" was launched to allow buyers and sellers to communicate in real time through the Internet. In March 2005, the "keyword bidding" service was launched. In September 2007, the golden booth service was launched. In November 2007, Alibaba (HK1688) was successfully listed on the main board of the Hong Kong Stock Exchange. In April 2008, the Chinese trading market launched the "Winport Wangpu" service to provide small and medium-sized enterprises with corporate website building and help small and medium-sized enterprises take the first step in online business. In June 2008, the "Integrity Pass Personal Membership" service was officially launched to help companies develop domestic trade in China. In March 2010, 1688 was officially launched. In July 2012, Alibaba Group announced the "Seven Swords" strategy. 1688 represented the interests of enterprises in the CBBS e-commerce system. In September 2012, 1688 launched a stocking carnival with the theme of "China's Good Supply". On the first day of the event, the online transaction volume increased tenfold, and the online trading platform began to take shape. In June 2013, the number of registered members of 1688 exceeded 100 million. In September 2013, during the stocking carnival of the second year, 1688 handed over The single-day transaction volume exceeds 4.1 billion, realizing the transformation from an information platform to a trading platform. In 2014, Alibaba Group was listed in the United States as a whole, and the development of the B2B industry ushered in new opportunities. The main product, Integrity Pass, is a membership-based online trade service launched by 1688 for small and medium-sized enterprises engaged in domestic trade in China. It is mainly used to solve the credit problem of online trade. . It is an online corporate store built on 1688. Through this online store, you can directly sell products and promote companies and products. Industrial Belt The industrial belt gathers various production-centered upstream and downstream enterprises such as production equipment, raw materials, surface accessories, design, freight, etc. to establish an economic and technological collaboration circle. Good business and good goods are gathered here. It aims to help buyers directly access high-quality sources of origin, help sellers improve their competitiveness, and reduce competition costs. At the same time, the joint industry brings local governments and third-party service providers to cooperate and operate, and the advantages are shared.

Huopin Huopin is a wholesale group buying channel launched by 1688. At present, the industry of Huopin products covers almost all product categories such as clothing, maternal and infant products, food, beauty, department stores, home textiles, home decoration, industrial products, etc., allowing all wholesalers to conduct online wholesale at low cost and high efficiency. Tao Factory Tao Factory is a processing and customization service that connects e-commerce sellers and factories. On the one hand, it solves the problems of e-commerce sellers such as difficulty in finding factories, trying orders, repurchasing orders, and developing new models; on the other hand, it commercializes offline factory production capacity and promotes it to the majority of e-commerce sellers through the Tao Factory platform to help factories obtain order, realize the e-commerce transformation of the factory, and create an ecosystem that connects the entire online clothing supply chain. Business Friends Circle Business Friends Circle is an e-commerce community that gathers professional groups of sellers and buyers from different industries, regions, and professional markets. It brings together more than 10,000 business alliances, 500,000 manufacturer owners, and business owners in various industries across the country. Dealers span thousands of industries, with more than half a million people active online every day. Business friends can find professional friendship and interaction circles here, exchange business experience and business knowledge with experts and business owners from all walks of life, participate in various types of online/offline activities in business circles, and gather business contacts. Business Business Business Business is a platform provided by 1688 for users that focuses on the business field, solves business problems through question and answer methods, and accumulates practical business knowledge through means. Every day, more than 3 million business friends communicate about business problems through Business Business. Business Experience aims to "let there be no unsolvable business problem in the world!". Quick Order Quick Order is a newly launched professional channel for new product ordering on 1688. Deeply integrating the upstream resources of the supply chain such as cutting-edge designers, industrial cluster factories, foreign trade manufacturers and cutting-edge fabric manufacturers, it aims to provide a large number of first-time original design models for core retailers such as Taobao Tmall sellers and offline brands, creating " Small batch, fast production, high quality” one-stop “fast fashion” ordering model. Agency franchising is a channel development service provided to 1688 merchants. Support brand merchants’ online consignment, franchise, agency and other channel recruitment. Purchasing Mall 1688 Purchasing Mall is a self-operated industrial product purchasing supermarket owned by Alibaba 1688. For domestic manufacturing enterprises, we provide product categories covering hardware tools, labor protection, electrical and mechanical components, administrative offices, logistics packaging, LED lighting, fine chemicals, and public facilities. 1688 Procurement Mall guarantees that all products are genuine and provides seven-day no-reason return and exchange service. The purchasing mall promises to deliver goods as scheduled and the mall will provide invoices uniformly. Company Culture Since Alibaba was founded in 1999, a strong corporate culture based on Alibaba's shared value system has become the cornerstone of Alibaba Group and its subsidiaries, and 1688 is the origin of Alibaba culture. Alibaba Group has six core values, which govern all the company's actions and are an important part of the company's DNA. These six core values ??are codified in the company's management systems regarding hiring, training and performance evaluation. Development Prospects With the development of China's overall e-commerce environment, B2B e-commerce has also achieved rapid development in recent years. In addition to continuing to maintain and expand the scale of online transactions and changing the traditional circulation pattern of Chinese goods through e-commerce, the 1688 website has also launched a series of in-depth services in the past two years, further focusing its business on providing in-depth services to retailers. Experience it. In the future, 1688 will provide more in-depth supply chain services for the majority of small and medium-sized retailers, and provide more sources of quality goods, so that online C-type sellers and offline retail store owners can feel more personalized and suitable for their own needs. E-commerce services. 1688's current core business is mainly divided into vertical industry markets and special service channels. The vertical industry market mainly targets industry characteristics and provides buyers and sellers with services such as industry-quality supply and industry-specific shopping guides. Special service channels mainly include Huopin, Quick Order, Factory Taobao, Agent Franchise, Purchasing Mall, etc. These channels focus on aggregating buyer needs, going deep into the front end of the supply chain, and improving the efficiency of the supply chain and commodity circulation. In addition to the trading market, the 1688 website also has a merchant community "Meeting Friends through Business" channel for business friends to discuss business.

Business Friends is like an SNS community among businessmen. Through the form of a business friend circle, it aggregates the power of the industry, allows merchants in the same market to know each other, and allows companies in the same industry to communicate. Merchant's Day "Merchant's Day" is a national event initiated by 1688, a domestic trade platform under Alibaba Group, and held every quarter.