Xiaomi said that Xiaomi wants everyone to enjoy the beautiful life brought by science and technology, and has always insisted on "making friends with users", from mass to high-end, from science and technology to art, from online to omni-channel, from China to the whole world, in order to make more friends like Xiaomi and understand its ideas. Kenya Hara said that the new LOGO is not only a simple change in appearance, but an upgrade in inner spirit and temperament.

1, Xiaomi wants to integrate the thinking of oriental philosophy into the brand vision, which has been highly recognized by Xiaomi's design team, and Kenya Hara soon understood that Xiaomi should use technology to create a better life, and then rise to a higher dimension, and look at the visual temperament of Xiaomi brand from the perspective of "the relationship between technology and life".

2. Kenya Hara put forward a brand-new design concept "alive" and redesigned the logo accordingly. What seems to be a change in appearance is actually a change and upgrade of spirit.

3. In Xiaomi's view, this new LOGO represents the smart technology of Xiaomi in the future. Just like life, it will change constantly according to the changes of environment and people's needs. It will not be confined to a fixed position, but will appear more freely and flexibly.

4. Kenya Hara also said that this symbol, like a vivid expression, appears in various environments.

5. Another change in this update is color. Xiaomi orange is the core and most important brand color of Xiaomi, which symbolizes vitality and vigor.

6. While keeping Xiaomi orange, the new logo also enables silver gray as an auxiliary color, which is used for the "Xiaomi" LOGO on the product and some more scientific scenes.