Ginger is a fashionable and youthful small bottle of liquor, and it is a pure sorghum liquor specially made for young people. Compared with ordinary liquor, it has a lower degree, no perm or throat, and a sweet taste. The packaging is also very unique, mainly 45-degree vials.

Jiang Xiao Bai chan di

Jiang's first producer was Chongqing Jiangjin Distillery, which only introduced two small bottles of wine at 45 degrees and 35 degrees. But later, the brand Jiang was separated from Chong Zhuang Jiangjin Winery, and Chongqing Jiangjin Winery was still a winery, but Jiang's production plant became Chongqing Winery Co., Ltd., and Jiang's Tmall flagship store was mainly operated by Chongqing Xiajiu E-commerce Co., Ltd.

Jiang is the boss. From the initial commissioned production to its own factory, it has also created a miracle in the wine industry and created a youthful wine in the wine industry.

Extended data

Jiang is a brand of kaoliang spirit brewed by natural fermentation and distillation in a distillery under Liquor Co., Ltd. Committed to the traditional old flavor of Chongqing kaoliang spirit, with the brand concept of "I am Jiang, simple life", the anti-luxury product concept of "simple packaging, fine brewing" and the brand spirit of "simple and pure, unique", we will continue to build the brand IP of "I am Jiang" to communicate with users and continue to promote the fashion and internationalization of traditional wine brands in China.

Simplicity and purity are not only the taste characteristics of ginger, but also its attitude towards life. Jiang advocated young people to face their emotions, not to escape, not to be afraid, and to be themselves. The brand concept of "I am Jiang, and my life is very simple" has continued to this day, and it has penetrated into all aspects of modern youth life in the 2/kloc-0 century, giving birth to "face-to-face cocktail party", "good friend's cocktail party", "I have a bottle of wine to talk to you", "another me in the world", "music scene" and "youth art exhibition where everything grows". With the fermentation of time, Jiang's "simple and pure" brand image has evolved into a cultural IP with self-communication ability. More and more people are willing to express themselves through "Jiang". For this complicated world, maybe everyone is Jiang.

reference data

Jiang Baidu encyclopedia