WeChat and QQ have different market positioning

Hello everyone, in real life, due to work reasons, I use QQ and WeChat more every day. Speaking of WeChat, why doesn’t WeChat design farms and ranches? Other functions, I think are determined by the different market positioning of WeChat and QQ:

(1) QQ. I came into contact with QQ a long time ago. When I first entered college, I had a video chat with my high school classmates. It felt very magical, telling me about my college experience and my longing. After that, I log in to QQ every day, and my mobile phone hangs up every day. Only when I log in to the computer can I have a video chat. I can stay in the Internet cafe for an afternoon every time, stealing vegetables and raising chickens, in exchange for the expressions and messages sent by my classmates. . At that time, QQ was mainly focused on chatting, communication, and file transfer.

(2) WeChat. The emergence of WeChat has definitely taken over the market quickly. It is extremely convenient to use, the voice is more concise, and the circle of friends is updated quickly. In many cases, WeChat gradually replaces QQ in my mobile phone. In many cases, WeChat voice can even be used directly as a phone call. WeChat successfully followed the trend and was launched as an independent product.

There is basically no difference between QQ and WeChat in terms of video calls and voice calls. But when it comes to why WeChat does not develop functions such as farms and pastures, it is mainly because of the market positioning of the two.

(1) The market goal of WeChat is speed and simple operation. All operations can be completed on mobile phones, mainly for scanning QR codes to pay. If you develop small projects that require time-consuming management, WeChat will appear nondescript. In addition, there are restrictions on file transfer.

(2) QQ opens farms and pastures to accommodate people with a slower pace of life who have feelings for QQ and are keen on space. Space is the place where these people are most willing to stay for a long time, write diaries, Record your mood, upload photos, and save them safely.

(3) In addition, QQ and WeChat complement each other and have complementary functions, so there is no need to invest a lot of manpower, material and financial resources in redevelopment.

The above is my humble opinion, just to inspire discussion, please leave a message for discussion.

Because times are different, and not only WeChat, but also QQ Mobile Game Farm will find it difficult to become popular again.

1. Let’s first look at why QQ Farm was so popular back then. Smartphones were not popular at that time, and young people’s online “pace of life” was still at a relatively slow stage. Entertainment games like QQ Farm It suits this rhythm very well. And QQ at that time was a symbol of young people. Think about it, if you have a max-level farm, you will be very proud and happy. I remember that my aunt was a "big farm owner" back then, and there was also a kind of admiration in my impression.

2. Nowadays, with the fast-paced online life and the numerous games, who would have the persistence to grow and steal vegetables every day? Now they are the king. Large-scale mobile games such as Chicken Eating can attract a large number of players for a long time, and this is also due to their high quality and playability. In contrast, games such as QQ Farm will definitely have no way to survive. If you want to come back, Jianghu? (Daddy Ma will never lose, haha)

Thanks for watching!

The first factor is that times are different. When QQ was first designed, its role was that of a dating software, but When it first came out, the flow of people was very small. It was so rare that Ma Huateng dressed up as a woman and chatted with others. Several founders of Tencent worked hard. After a while, the flow of people increased. So many people chatted alone. Typing was not enough to attract more traffic, so Tencent successively launched space functions such as QQ Farm, QQ Ranch, and QQ Pets. After these functions lasted for a long time, Tencent’s original intention was to develop a social dating software. WeChat was born as a software that is relatively simple, easy to operate, and more suitable for adults. Therefore, in order to maintain the original intention, we did not choose to add too many games similar to QQ Farm, which is like superfluous.

1. Different positioning

2. QQ and WeChat are both owned by Tencent. There is no need to produce the same software. If it is not the same company, it will definitely produce the same or identical software. Competition

3. This game has been out for too long, and most players are tired of playing it. Only a few who are nostalgic will play it

4. There will be more products that need to be updated. New games are more suitable for it

First of all, WeChat and QQ are Tencent’s chat tools. These games have already been run on QQ, so there is no need for WeChat to operate these games anymore, because in terms of WeChat itself , it is convenient for chatting and simple to operate, which is different from QQ. If WeChat runs the same as QQ, then the meaning of WeChat will be lost. In addition, everyone’s life is fast-paced and various short video platforms have been born. , I no longer spend as much time managing the farm as I did before.

They are both owned by Tencent. It doesn’t make much sense to have the same thing in both softwares. Moreover, it is a development game, so mahjong is acceptable.

WeChat was born to facilitate communication on the mobile terminal. If it adds messy games like QQ, it will lose its own meaning and fail to meet the requirements of the times.

It should be a "demarcation line" with QQ. After all, QQ farms are the characteristics of QQ.