Economic restructuring directly affects the Olympic Games.
1, the International Olympic Committee subsidizes the Olympic Committee
Why was the International Olympic Committee established in the past few years? With regard to the research on the market development plan, a substantial part of 60% of the total budget was submitted to the Organizing Committee of the Olympic Games for its use. Source:
1) Olympic TV reception right. Television rights are the responsibility of the International Olympic Committee. Before 2002, TV rights affected 60% of the Olympic Committee, and the Nagano Olympic Committee and the Sydney 2000 Olympic Committee received US$ 445 million and US$ 79,654.38 million. In order to promote the development of the Olympic Movement, the International Olympic Committee decided to hold the Olympic Games in 2004. 60% of TV revenue is 49 cents. In a word, at the TV rights award ceremony, the 2008 TV rights Olympic Games attracted 65,438+697 million dollars of audience. The volume of action is getting louder and louder.
2) Olympic marketing plan. On March 28th, 1985, the Swiss International Olympic Committee signed a cooperation agreement with international sports organizations and the business community (BEL) as a "top-level" plan. The fourth stage plan of the Olympic cycle includes the first stage (1985 ~ 1988), the second stage (1989 ~ 1992) and the third stage (1993 ~/kloc-0). Is the fact wrong? From May 38, 2006 to October 2004, the Olympic Marketing Plan (TOPV) premiere and the international sports and legal enterprise marketing plan premiere? School of Management, Ohio University. Multinational companies, Coca-Cola Company, Kodak Company, IBM Company and Xerox Company have also joined this system. The plan will receive $550 million, of which $200 million will be allocated to the Sydney Olympic Organizing Committee.
The International Olympic Television Rights and World Voting Rights Committee allocated US$ 654,380 million to the Sydney Organizing Committee, accounting for 60% of the budget.
2. Olympic Youth Business Development Committee
1) Lavender billet. Atlanta Olympic Games sold a total of19.96 million tickets, each of which cost 40 dollars. Tickets for the 2000 Sydney Olympic Games are 55 1 10,000 USD.
2) The authority of the parade. The Olympic Committee and the Commercial Certification Committee of the Olympic Youth Organization allow the use of Olympic logo products. Enterprises of these products can vary from 10 to 15 according to the marketing expenses of CIO and Olympic Committee. It is allowed to be mainly used to buy souvenirs, jewelry, clothes, underwear and suites. Historically, the Olympic authorization system was a common phenomenon during the court's term of office. Olympic Games. In the preparatory group for the 2000 Sydney Olympic Games, the chief information officer and chief information officer of the Sydney Olympic Games Organizing Committee released various products in March of the world, with sales exceeding 65,438,000 pounds and international commercial activities, and the marketing expenses were estimated at 65,438,000 dollars.
3) Questioning the honor and timbre of the Olympics. The Finnish government has made preparations for the Helsinki Olympic Games and published a 500-point list consisting of 195 195438+095438. This is the first time to host the modern Olympic Games in Athens. They accepted and collected donations from the Foundation, and prepared them for the organization of the Olympic Games.
1895 At the first modern Olympic Games, the government held an Olympic competition to commemorate the Olympic Games with the timbre of 12. After one year 1920 Olympic Games, the timbre of the Olympic Games is determined by practice and development. Olympic Games is a stable source of income.
Australia's national marketing plan, including directors, hotel owners, business license holders, income of 654.38 million US dollars and double income of 379 million US dollars.