2, community classification, determine the user scenario. What kind of club do you belong to? For example, you can pay attention to the product community, hobby community, just class community, resource community, project writing community and so on. In what scenario, users should clearly join this community and participate in this community.
3. Design the community structure, start to build the community, organize the operation team, and formulate the operation rules. The first is the determination of the group owner, including the maintenance, management and operation of the group core, setting the rules of the group, setting up opinion leaders to lead the topic discussion, including the setting of administrators, to avoid the advertisement being ignored when the group owner is away.
4. Drainage in the community. Community drainage has always been a link that everyone is most concerned about. In my opinion, it is also the simplest link. Baits can be set reasonably to attract accurate users. If you set it up indiscriminately, or there is no threshold to attract traffic, this community is worthless. After setting the bait, put it in a place where your target group often haunts. If you were KOL, it would be easy. Just change your profile or keyword reply on your platform. If not, go to the public platform to attract traffic for your community. Be careful not to violate the platform rules, delete posts or delete numbers. Here I briefly list the platforms: Post Bar, Douban, Weibo, Q/V Community, Tik Tok and so on.
5. Cultivate seed users. This step is the most important. Many start-up brands, such as Xiaomi, start from seed users. It is best for seed users to have some people who are familiar with you, so as to respond to your call and have a higher degree of cooperation, so as to promote the atmosphere and activate the community atmosphere.
6. Social fission. It is a tiring chore to attract community fans all the time by relying on the strength of your own team. The perfect path should be to help you fission through seed users. You can let fans help you drive fission by setting up reasonable operational activities. For the simplest example, every 100 people in the community are covered by red rain. Of course, there are all kinds of activities, and the one that suits your community is the best.
7. Realize business and profit. This step is the most exciting moment, and each community may realize it in different ways. Simply put, there are ways to bring goods and sell classes. If you don't think this clearly, I'll talk about the implementation method separately later. In the process of realizing cash, we must calculate the actual ROI and final profit, and only reasonable profit is the driving force for the sustainable development of the community.
8, copy the community model, quantitative change leads to qualitative change. It is not difficult to run several communities, but it is difficult to copy this model, build a large number of communities and achieve your goals, which has extremely high requirements for teamwork and community management. Establishing SOP manual of community marketing and making good use of tools can get twice the result with half the effort. For example, the problem that the group code expires in seven days when building a community propaganda can be easily solved with the fire code tool. This kind of publication anywhere is equivalent to permanent publicity and will not expire. As long as SEO is done well, it will continue to bring traffic.
9, the effect of the resumption. The final effect of community marketing depends on numbers. Through a series of data analysis, we can see whether you have finally achieved your business goal of building this community, such as a series of key indicators such as purchase conversion rate and new user registration. Then analyze what weak links still exist and continue to optimize according to PDCA.
10, maintain the community. Finally, it is easy to be ignored by everyone. We must actively maintain the community according to the group rules and avoid becoming a zombie group with only advertisements. It's hard to activate it at this time.