On the road to success, connections are more important than knowledge. Developing relationships should be your highest priority. The book "Never Eat Alone" introduces the rules of communication in the 21st century. The book includes many practical tips for thriving in your relationships.

Keep the essence, the following are 106 tips summarized from the book. Practice these techniques in practice and become a master communicator for a successful and fulfilling life.

1. Help others succeed

The essence of social networking is to constantly use various forms to help other people succeed. *** Share your knowledge and resources, time and energy, friends and relationships, sympathy and care, so as to continue to provide value to others while improving your own value.

2. Try to give more than you get in return

Because you will provide value to others, others will contact you. So think more about others than yourself.

3. Don’t reserve

Don’t think that friendship is limited. This is an investment, and it will keep growing.

4. The key to success is generosity

What prevails in social interaction is not convenience, but generosity.

5. Clarify your life goals

The intersection of your talents and desires is your inner passion. What are you most excited about? What do you do that makes you feel like time flies by?

6. Know clearly what you want

The clearer you are about what you want, the better you can find a way to achieve it.

7. Get used to setting goals for yourself

The easiest way to set yourself apart is to set goals. Turn your dreams into life goals and then break them down into small goals.

8. Set a plan for developing interpersonal relationships

Building a social network is a process. Your plan should include the following three points:

1. You 3-year goals and progress every 3 months.

2. Make a list of people who can help you achieve each goal.

3. How to contact the people listed in point 2.

Once you set a goal, post it somewhere you will see it often.

9. Create your own "think tank"

Find knowledgeable people who are willing to help you with their responsibilities. They are your "think tank".

10. Build a good network of people before you need them

Before you find that you need to use others, keep in touch as early as possible. The important thing is to treat these people as friends, not potential customers

11. Keep in touch with people you know

When you first start, focus on your current relationships. People on the Internet.

12. Courage is amazing. Two people with similar talents may develop differently just because they have different skins.

13 , Be willing to ask for help from others.

Be willing to ask for help from others. Remember, be prepared for the worst case scenario.

14. Consider the gain in the face of fear

If you talk shamelessly to people you don’t know, you will naturally be afraid of the dilemma that you may fail. This is a risky thing, but there is a gain. To achieve something, you have to take risks. To do nothing is to be mediocre.

15. Respect everyone, regardless of status.

16. Transparency

Being open is a helpful and popular attitude

17. Making friends

People who are good at sociability are not "." "Build a network", but "make friends". Extensive harvest is a natural result, not a carefully designed goal

18. Be prepared

Who do you want to meet? How to meet you? What is his opinion of you after meeting you?

19. Understand the people you associate with. How do you understand the people you associate with? You can go deep into his field and talk to him professionally.

You will be appreciated easily. Find a rich and deep sexual common ground, and then you will be able to communicate easily and leave a deep impression.

20. Understand other people’s interests

Love the house and the bird, and you will soon become a part of their lives.

21. Never eat alone

It is very easy to communicate easily while eating. Eating together with others is an effective way to socialize.

22. Manage your information well

Effective information management is very important. If you are organized, focused, and persistent, no one will leave your network.

23. Make a list

Compile your own list according to your target categories (such as potential customers, potential employers, etc.). Not only should the relevant units be listed, but also the people in the unit who have the right to speak.

24. Know the authorities in your professional field

In order to achieve your goals, you need to know who is the best in the field you are engaged in. Make a list of current authorities in the field.

25. List the people you already know

List the people you already know: relatives, college classmates, past classmates, former teachers, former colleagues...

26. Organize information flexibly

Be flexible in the way you manage your lists. By location, industry, proximity...

27. Use other people’s contact lists to supplement your own

Others’ lists are your resources.

28. Create a list of "people you want to know"

The categories of your list can include "people you want to know". They are high-level people you want to know in the future. May know them.

29. Contact a complete stranger (Cold Call)

When you need to call a stranger, you will be somewhat afraid. Just bite the bullet. Just think that you will succeed. Getting to know a new person is a challenge and an opportunity

30. Persistence

If you contact others, they will not respond. You need to continue to contact them. You have to take the initiative. Even aggressive.

31. Contact people with indirect connections (Warm Call)

Use the following four rules

1. Express reliability: Mention relevant people or unit.

2. Propose value: What can you do for them?

3. Inform of urgency and convenience: In most cases, the only purpose of a sudden phone call is to make an appointment to meet.

4. Prepare a compromise plan: start with a higher positioning and leave room for negotiation.

32. Treat doormen as allies rather than enemies

Juniors should also be respected. Don't mess with them.

33. Never disappear

When building a social network, remember: First, never disappear. Disappearance is worse than failure.

34. Make an effort to stay visible and active

Pack your social, meeting and event calendar. You must remain visible and active in your startup network of friends and relationships.

35. Arrange multiple things together

You have to work hard to successfully connect with others, but this does not mean that you have to spend a lot of time. The same event can be scheduled to save time. Such as inviting everyone you want to meet to meet together.

36. Find fun

Communication is fun, not a waste of time. .

37. Share your passion

Sharing interests is the foundation of any relationship. When you're really interested in something, it's contagious. .

38. Emphasize the quality of time

Friendship is built on the quality of time spent by both parties rather than the quantity.

39. Follow up or fail

After meeting the person you want to date, let others remember you. Follow-up is key.

40. Follow up immediately

You should follow up within 12 to 24 hours after you meet with them. E-mail is a quick way.

41. Don’t forget to follow up again

After one month, send another email to others. Stay in touch.

42. Spend time communicating with people at meetings

Meetings are often misunderstood as a place to find insights. wrong! Conferences have only one benefit: they provide a place to meet like-minded people.

43. Be a meeting organizer

Don’t just be a participant; be an organizer. Prepare information in advance: who you plan to meet, how you will meet, and where you will meet.

44. Public speaking

Speaking is one of the simplest and most effective ways to let others remember you. .

45. Follow up as much as possible

Don’t spend the entire meeting with your best friend. Follow up with as many people as possible.

46. Keep in touch with good communicators

There are some people who we know much more than we know. These people are the core of each network. If you can make friends with these people. Your connection with thousands of people is only through this one person.

47. Have as many acquaintances as possible

(acquaintance = people you know but are not particularly close to)

Usually the most important people in our network People are those who know each other. Why? Because our closest friends know the same things as we do. So the more people you know, the stronger you are

48. Get to know people in various fields

We not only know thousands of people, but also know thousands of people distributed in People from different fields.

49. Exchange connections with other people

The most effective way to expand your circle of friends is to connect your circle with other people’s circles.

50. Establish your organizational committee

Politicians have "organizing committees": people working in various fields are organized together. If you want to have wider contact with the world, you must first find a way to find a core person to be your "organizing committee member"

51. Improve your "language fluency"

“Verbal Fluency”: The ability to communicate confidently with anyone and in any situation. This is a common characteristic of many successful people. And the ability to get along with others is more important to personal progress than anything else.

52. Be true to yourself

To be impressive, being different is the key. To ensure that you are different, you must be your true self. Being yourself is attractive. Your uniqueness is your strength.

53. "Submission"

The power of submission is ignored by many people. Giving in to others can go a long way in small talk.

54. Tell the truth

After you understand that the best way to break the silence is to speak your mind, it will not be so scary to start a conversation again.

55. Learn to use non-verbal communication

When someone sees you, it only takes 10 seconds to subconsciously decide whether they like you. Such judgments are based on verbal communication.

56. Prepare materials to talk about

Prepare things to talk about. Pay attention to current events and develop some hobbies.

57. Learn to listen

You must first understand others before you can be understood.

58. Be sure to remember other people’s names

Nothing sounds more comfortable than your own name.

59. Sincerity

There is no doubt that if you want to be regarded as a special person by others, you have to make others feel that he is special in your eyes.

60. Try to find out what motivates others.

You can find out what motivates others when you first communicate with them. Their motivations are generally based on three things: making money, finding love, and changing the world.

61. Help others realize their deepest desires

Proactively helping others solve their key problems can make them very close.

62. Make yourself indispensable to others

Indispensability is very important.

To be indispensable, you need to constantly convey your information, social relationships, and goodwill to as many people as possible. .

63. Think about how you can make everyone around you successful

When someone tells you that they have encountered a problem, you have to think about what you can do. Solutions come from your experience, your knowledge, your friends, and your helpers

64. Offer to help

Don’t wait for others to ask before helping, take the initiative .

65. Spread knowledge

When you don’t have much finances and connections, it is feasible to make money through social networking. This is through knowledge. You can easily learn to spread knowledge among your network.

66. Be interested in other people's success

Be interested in other people's success and you can become more successful in 2 months. You can also spend 2 years getting others interested in your success. (Dale Carnegie) 67. Small connections from time to time

80 relationships are maintained only through small connections. You have to keep connecting, connecting, connecting...never stop. You need to constantly add fuel to your network to ensure it doesn't wither.

68. Repeat, repeat again

If you want others to remember you well, there is a very crucial method: repetition. .

69. Establish a scoring system

Establishing a scoring system can make it easier for you to maintain relationships. For example:

1. "Level 1" contacts at least once a month.

2. "Level 2" should make a phone call or send an email at least every quarter.

3. "Level 3" should be contacted at least once a year.

70. Incorporate small connections into your schedule

You need to include small connections into one of your work scopes.

71. In your own name

If possible, try your best to have all information in your own name.

72. Don’t forget birthdays

Birthdays should be your best opportunity to connect.

73. Dining with the “main force”

We build relationships with older, wiser, and more experienced people. These people are the "main force". Eat with them and recharge your batteries at the same time.

74. Be an interesting person

In fact, everyone you meet will ask yourself questions similar to this: "Do I need to spend an hour eating with this person?" Lunch? ”

75. Be a person with content

Content is the professionalism of knowledge. It's what makes you unique. A place that gives you a unique brand. So you have to have your own unique insights.

76. Keep learning and sharing your content without reservation

To be different from others, you must learn, share and sell your content without reservation.

77. Get other people’s content

Sometimes you can easily turn other people’s creativity into your own content. Then take the lead in sharing and applying these ideas.

78. Provide your own content

Other times, you have to use your brain to provide content yourself. You need to understand all kinds of information and then string them together differently.

79. Attract attention

Once there is a buzz, it will attract attention. What you have to offer is simple: a vivid story.

80. Become an expert

The most common way to become a content creator is to be an expert. Do what experts do: teach, write, and speak your expertise to others.

81. Teach what you want to learn

Teach others, this is the best way for you to learn and understand.

82. Use stories to express your content

Powerful content expressed in the form of stories can help achieve goals.

When you tell your story, use your emotions to convince the doubters

83. Build a personal brand

A strong brand is very competitive, but it is always based on delivering a product value rather than description. A good personal brand can do three things: make others feel authentic, unique, and trustworthy.

84. Make yourself unique

Your brand expresses what you have to offer, expresses why you are special, and tells others why they should stay connected with you.

85. Continuously add value

To become a brand, you need to focus on what you do and continue to add value. This means you need to constantly go above and beyond.

86. Logo of establishing a personal brand

What do you want others to think of when they hear and read your name? Your brand logo should include all the words people use when referring to you.

87. Packaging your brand

To look valuable, you have to look polished and professional. So why not build a personal website?

88. Promote your brand

If you don’t promote yourself, others won’t either. Your success depends on how others recognize your work, which also depends on the quality of your work

89. Keep in touch with the media

You must keep in touch with the media from now on Contact them instead of waiting until you actually have a story to tell them.

90. Try to promote the information content, not the author

What you promote to the world should be your sense of mission, not your self-confidence.

91. ***Writing with others

If your writing skills are not good, you can write with others. By writing together in this way, you can exponentially increase your network with people you don't have much contact with before.

92. Write articles

Writing articles can greatly promote your career development. Let you become noticed in a short time.

93. Keep writing to become a good writer

To become a good writer: "Write, write again. When you finish writing, keep writing"

94. Associating with celebrities

Do you only keep in touch with unknown people? You need to spread your attention to some important people, which will make a big difference in your life and the lives of those around you.

95. Build trust

Trust is the key to getting close to these authorities. Let others trust you to contact them without any ulterior motives. Let others trust you and treat them as an ordinary person rather than a star

96. Join an association

There are various associations now. If you want to meet influential people face to face, you must first become a participant.

97. Build your own club

Sometimes you want to join some valuable clubs, but you are unable to join due to various reasons. Why not start your own club? Develop your own promotion plan and establish a new organization. Invite those you want to meet to join your organization.

98. Humility

Arrogance is a disease that makes you forget your true friends and the importance of friends. As you progress, stay humble. Help others improve with you or even surpass you.

99. Review your past

Review your past often and stay in touch with those who have been important to you since childhood

100. Find a few A mentor

Find a mentor who is talented, experienced, and willing to invest time to help you improve. Instead of deciding your career direction based solely on salary and prestige.

101. Take advantage of others

When three people walk together, there must be a teacher. There are many people around you who can learn from.

102. Establish a good mentor-apprentice relationship

A successful mentor-apprentice relationship requires effectiveness and enthusiasm. Effectiveness means you can make the teacher visible the impact he has on you. Passion means your mentor is invested in your advancement.

103. Find a few apprentices

When you continue to strive for upward development, you must go back and help others. You will learn a lot from your students

104. Adhere to principles

Communication should be about moving forward, not compromising backward. Never interact with others against your own values.

105. Don’t try to balance your professional and personal life

You should provide the same value to people in different relationships. Rather than dividing life into two parts: work and life.

106. Build close friendships

How many people can walk into your home and open the refrigerator to find something to eat? Having close friends will make you happy.