I. Introduction to Roller Skating, also known as "skating", is a sport that gradually evolved into water ice in the process of land-based auxiliary training. Compared with water ice, it is more exciting, thrilling and fashionable, and is suitable for all seasons. The technical action requirements of roller skating and water skating are basically the same, but the venue and equipment (shoes) are different. Nowadays, roller skating has become a favorite entertainment and leisure sport for teenagers. Sometimes, we can often see a teenager chasing the wind with a schoolbag flying by in the street with "hot wheels".
Second, environmental analysis
Macro environmental analysis
1, market environment
In recent years, guided by the National Fitness Regulations and the National Fitness Implementation Plan of xx City (20xx-20xx), xx City has further promoted the development of national fitness. Nowadays, in the land of xx, the national fitness activities are full of climaxes and bright spots, forming a number of unique national fitness brands, which have effectively promoted the vigorous development of national fitness activities.
In this regard, xx said: "It is our goal to establish and improve the national fitness service system to increase investment in national fitness and try our best to meet the growing fitness needs of ordinary people."
Article 5 of the Measures for the Administration of Roller Skating Activities stipulates that units and individuals are encouraged to join roller skating associations as group members and individual members, and they can enjoy preferential treatment when participating in roller skating activities.
2. Population environment
From a national perspective, the population density of our city ranks first in the west and tenth in the country. According to the registered population, there are 37 1 person per square kilometer, which is nearly three times the national average density level. Among them, the population density in Yuzhong District reached 3 1.338 people/km2; The lowest population density is Chengkou, with only 58 people per square kilometer.
The proportion of men in xx is greater than that of women, and teenagers account for the vast majority. However, adult men and teenagers are the main markets for learning roller skating, and children account for about 60% of beginners. Therefore, enterprises should strengthen the research and development of children's roller skates, pay more attention to the quality of shoes, and can't ignore the development of women's shoes and pay attention to the comfort of shoes.
3. Economic environment
People's economic level and consumption level have obviously improved, and they pay more attention to health and entertainment. They also have more money to spend on personal hobbies, which is worth investing in outdoor sports and aerobic sports that are beneficial to physical and mental health.
4. Social and cultural environment
Roller skating is popular among the whole people, and roller skating organizations and roller skating competitions came into being. Roller skating is not only a competitive sport, but also a leisure sport with many advantages.
It is a systemic exercise, which can promote the improvement of cardiovascular and cerebrovascular system and respiratory system functions, strengthen metabolism, strengthen the strength of muscles such as arms, legs, waist and abdomen and the flexibility of various joints of the body, and is especially suitable for people to master balance. It is also entertaining, and can be freed from the usual stressful study and work to achieve the purpose of physical and mental relaxation.
It is more instrumental. In today's increasingly crowded traffic, roller skating is a popular and fashionable means of transportation, which is fast, environmentally friendly and flexible. Nowadays, roller skating is nothing new in supermarkets and less crowded roads. Students are more receptive to new things and more willing to spend in this respect.
5. Physical geographical environment
While vigorously carrying out fitness activities, Chongqing has also intensified the construction of national fitness venues and facilities, which has provided strong support for the development of mass sports activities.
Up to now, 5350 farmers' physical fitness projects and 164 township fitness squares have been built in the city, and the main urban areas and central cities have achieved full coverage of farmers' physical fitness projects; There are 0/57 fitness hiking trails/kloc-,888 community fitness trails, 0/204 cultural and sports centers/kloc-,and 25,704 social sports instructors. By the end of this year, all 38 districts and counties in the city will have completed the construction of "one hall and one pool". By then, the per capita sports ground area in the city will reach 1 square meter.
There are so many fitness places, why don't we choose roller skating? Roller skating itself will not produce any pollution, and advocate a healthy environmental protection concept. It is a fashionable and healthy sport.
Microenvironment analysis
1, supplier analysis
Our club goes directly to the manufacturer to purchase goods, so that we can get a lower purchase price. I also contacted several manufacturers (know friends who work in factories), and the purchase channels are very convenient. However, the amount of one-time purchase is usually high, which increases the operational risk.
2. Customers
As a representative of fashion and individuality, roller skating attracts children and teenagers, and its feeling of flying freely also deeply attracts white-collar workers who are eager for leisure and relaxation. Therefore, the potential of the roller skating market is immeasurable, so many dealers put forward the slogan of "Let the people of the whole country slide".
Consumers are mostly college students, children and white-collar workers. College students have enough time and vigorous energy, so they become supporters of this sport, and children often take this opportunity to exercise. White-collar workers regard this sport as leisure and entertainment.
College students who are fashionable, dare to try new things and have a good family become the main force of roller skating. They consume high-end roller skates, while some beginners only use shoes around 200 yuan.
Income analysis, people who like or are interested in learning roller skating, especially teenagers, because most of them are limited by family conditions, roller skating consumption can not occupy too much, so low-end shoes occupy about 30% of the market. Consumer psychology and innovation have become a major feature of this group.
Roller skating fitness: roller skating can exercise balance ability, which can be called brain balance exercise. You can brush the street slowly and continuously, so that the back of the thigh, buttocks and lower back are more stylish. If the arm swing is strengthened, it will also help to shape the forearm and chest, and it will not consume energy and cause environmental pollution, which is beneficial to environmental protection.
Roller skating entertainment: you can get rid of the usual intense and heavy study and work, achieve the purpose of physical and mental relaxation, and never achieve the purpose of decompression.
Tools for roller skating: Now the traffic is getting more and more tense. As a popular and fashionable means of transportation, roller skating is fast, environmentally friendly and flexible, and can be used instead of walking. (KTV service personnel often do this)
3. Opponent analysis
According to the survey, there are several roller skating shops in Yangjiaping. Our analysis from their understanding is as follows:
Products: At present, most roller skates are single products, and the price is generally high, and the quality is not guaranteed. And we can get better and more complete products at a lower price through our extensive purchase channels.
Sales channels: In the Internet age, most shops selling roller skates only have physical stores, and there are no online stores, so the sales channels are relatively narrow. And we will focus on physical stores, supplemented by online stores; Based on selling shoes and aiming at teaching.
Our club attaches great importance to cultivating their customer loyalty. It is not only responsible for teaching how to skate, but also teaching various techniques, patterns and training racing cars, and participating in roller skating competitions, focusing on cultivating children's interest in roller skating.
It is also necessary to implement the membership system and hold various activities regularly, so that children can have more fun and gain in the process of roller skating and prefer roller skating.
Club Business Plan Volume II
I. Market analysis 1. Background of the establishment of the clubhouse
Xx is the political, economic, transportation, culture, science and technology, information and financial center of xx. The provincial capital city won the "National Civilized City" and the "United Nations Habitat Award".
At present, the 10th ASEAN Expo has been successfully held, which has played an important role in promoting the economic and trade relations between China and ASEAN. Xx has developed rapidly, and the progress of the times has promoted economic prosperity, but it has also changed people's needs in material culture and spiritual and cultural life!
Major financial consortia, multinational corporations and well-known brands have flocked to Zhejiang, and many successful people who have gained rich wealth have higher requirements for the quality of personal life after work. The change of ideas has promoted the prosperity of society, and high-end private clubs are the representative products of this era.
Xx private club is a private business club that we have accumulated rich experience in the entertainment service industry for many years and decided to set up after analyzing the economic development and national policies of xx.
Xx private club will build the flagship brand of xx business club according to international standards. Create a real "home away from home". Clubhouse is a comprehensive service organization integrating entertainment, leisure, catering, business negotiation, cultural exchange, commodity display, cocktail party, commodity sales and private living space.
At the same time, we will build a diversified platform for members in politics, economy, culture, fashion information, celebrities and communication. Let our clubhouse truly become an indispensable spiritual harbor and wealth place for upper-class business people in leisure, entertainment, life and work exchanges.
Our design and decoration style, operating principles and routes, standardized enterprise management and perfect quality service have given our members spiritual and psychological sustenance and classic enjoyment. At the same time, we will create greater benefit value and higher brand benefit for our investors and our enterprises, and let our enterprises move towards a better future!
2, the club advantage analysis:
1, the starting point of the club is "service", which is a service that is not generally conscious. The club is committed to the exchange of members between large international multinational companies and excellent domestic enterprises, the exchange between government officials and enterprises, and the establishment of a high-end business dating platform.
2. Environment and hardware facilities of the clubhouse
Strategic location: Our clubhouse is located in Jincheng Road, Xiaoshan District, xx City, and our members can reach it within a short drive.
There is a large parking lot: the location of the club is convenient for transportation and driving, which is convenient for our distinguished guests to park.
Independent clubhouse venues and safe facilities create an absolutely private space for our members, who can fully enjoy exclusive and distinguished life.
3. The entertainment items are novel and unique.
Professional dance, strong artistic atmosphere and red wine culture let our members enjoy peace and health!
4. Long-term goals of the club:
It has created a perfect and colorful entertainment and leisure space for many entrepreneurs, politicians, rich people, all kinds of economically affluent women and people from all walks of life, and built an environment more suitable for economic exchanges and a higher platform. At the same time, being a distinguished member of a private club is also a symbol of personal identity and status and a manifestation of self-worth.
Second, marketing and marketing strategies
In the early days of the club, a series of activities were carried out among entrepreneurs, politicians, rich people and all kinds of economically affluent women, and the club was only promoted to a small number of people at the top of the pyramid.
"xx Private Club is a comprehensive wine art club integrating business communication, leisure and entertainment. To provide you with the hardware and software conditions of clubs in Zhejiang and even the whole country, the most authentic European wine tasting culture, and personalized customized services for members, and also to create a high-end business dating platform for you. "
1. Send it to government officials and leaders of large enterprises in the form of letters and invitations to introduce our club.
2. Hire a professional company to produce multimedia files with interactive form, coherent content and unified style, and publicize them to entrepreneurs and the rich, making them memorable gifts.
3. The club regularly publishes professional wine magazines, the contents of which are different from ordinary advertising periodicals, aiming at promoting wine culture and building a platform for business friends.
4. Contact the editors and reporters of high-end magazines and newspapers, introduce the club in soft text, and start the brand.
5. Interactive alliance with VIP such as banks, mobile, China Unicom, aviation, golf clubs and five domestic hotels.
Three. Operating projects and business income models
1, member
The club attracts government officials, celebrities and successful people. The chambers of commerce, private clubs and gold card customers of Zhejiang Bank in major cities all divide their members into industry committees, and there are special people who are responsible for holding party activities from time to time. Membership can be transferred or resold in value like securities.
Member type; Honorary member, group member, individual member, family member.
Honorary member: RMB.
Company member: RMB.
Family member: RMB.
Individual member: RMB.
Note: the membership card fee can be used as a future consumption fee, that is, pre-stored consumption. And enjoy certain discounts on consumption.
2. French for business projects
Service features of red wine western restaurant:
Seat capacity: bits
Design style: low-key, luxurious and romantic.
Business hours: 7: 00 am-2: 00 am
Menu theme: French western food and other fusion dishes.
Wine list: imported wine, champagne, foreign wine and ice wine.
Pricing belongs to: upscale.
Service function:
Professional sommeliers carefully match drinks before, during and after meals according to each guest's dishes.
In the center of the restaurant, there is a VIP banquet hall with a candle shadow and a cup lamp. While enjoying the fusion dishes, our guests can also sing and dance slowly with their lovers, thus reflecting a higher level of personal life quality. If VIPs are interested in inviting other customers to dance, our professional waiter can make an appointment for them.
Business forums and professional lectures, business dinners, wine tastings and celebrations are held irregularly. Let every guest establish a high-end personal relationship and feel the warmth of home and unexpected happiness and romance.
The promotion of authentic French cuisine and champagne culture, luxurious decoration style, perfect service and various talent shows such as model catwalk and musical instrument performance make our members feel extremely honored when dining or receiving here.