In the current Internet era, the promotion of app is basically done online, that is, online promotion. The most obvious advantages of online promotion are low cost and quick results, especially for some startups and new app products. Very good, it can spread brand awareness in a short time and attract a lot of user traffic for app. So what are the promotion methods of app network? 1, search engine promotion SEM is the abbreviation of SearchEngineMarketing, which means search engine promotion in Chinese. SEM is a new form of network promotion. What SEM does is to comprehensively and effectively use search engines for network promotion. SEM pursues the highest cost performance, gets the most visits from search engines with the least investment, and generates commercial value. 2. Link link exchange Exchange, or reciprocal link, has certain complementary advantages. It is a simple way for two websites to cooperate, that is, to put the download link of each other's app products or official website on the home page or inside page of their own websites, so that users can see their own websites from the websites of the other cooperation, so as to achieve the purpose of mutual promotion. Link exchange has several main functions, that is, it can obtain the number of visitors, increase the impression of users when browsing, increase the advantage in search engine ranking, and increase the credibility of visitors through the recommendation of cooperative websites. What's more worth mentioning is that the significance of link exchange has gone beyond whether it can increase the number of visitors. What is more important than the direct effect is the recognition and recognition of the industry. 3. Almost all online promotion activities of online advertising are related to brand image. Among all the online promotion methods related to brand promotion, online advertising plays the most direct role. Banners used to be the mainstream (though not the only form) of online advertising. After entering 200 1, a vigorous innovation movement has been set off in the field of online advertising, and new advertising forms have emerged constantly. Because of overcoming the weakness of limited information and poor interactivity of standard banner advertising strips, new advertisements have achieved high click-through rate. 4. Information dissemination is not only the basic function of network promotion, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website, such as new product information, preferential promotion information and so on. 5. Blog promotion Blog promotion is a promotion activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information. Blog promotion does not directly promote products, but affects consumers' buying behavior by influencing their thoughts. 6. Forum Promotion Forum Promotion In fact, users have used forums for various corporate promotion activities for a long time. When the forum becomes a forum for fresh media, enterprises publish some information about their products in the forum. In fact, this is also a simple forum promotion method. 7. advertising alliance's promotion of advertising alliance is still in the development stage at home, and it is very mature abroad. 1996, Amazon succeeded in this new way. Alliance includes three elements: advertisers, website owners and advertising alliance platform. For example, in Shang Wei Alliance, a well-known advertising alliance platform that promotes live beauty, chatting and making friends, advertisers pay reasonable advertising fees to website owners according to the actual effects of online advertising (registration, installation, use, recharge, etc.). ), save promotion expenses, improve the popularity of app products, expand the influence of app products, and improve the quality of online promotion. 8. Bidding promotion Bidding promotion is to promote the products and services of enterprises on the search engine platform in the form of keywords. This is a new and mature search engine advertisement, which pays for the effect. With a small amount of investment, it will bring a large number of potential customers to the enterprise and effectively improve the sales of the enterprise. Bidding ranking is a kind of network promotion method of paying by effect, which was first introduced by Baidu in China. After purchasing this service, enterprises will register a certain number of keywords, and their promotion information will first appear in the corresponding search results of netizens. 9. The survival of brand promotion enterprises should closely focus on corporate brand promotion strategies. No matter which promotion method, it is the implantation and dissemination of your own corporate brand. The network era provides a broader space for the development of corporate brands and a brand-new form of communication. Especially in the era of WEB2.0, the network has become the position of brand word-of-mouth communication. Brand promotion, shaping corporate brand image, brand promotion. The establishment of an excellent brand should not only have a high reputation, but also have a good reputation. In the information age, using search engines is a necessary process for 400 million netizens to surf the Internet every day. To make your brand a household name, you must first make your products and services stand out in the display of search engines.