Clothing franchise chain store is a form of clothing wholesale and retail in commodity society. There are often powerful enterprises and groups that operate under their own brands and set up branches in one country or several national regions, resulting in scale effect. So that the store image and product display are unified, and the brand image is unified and standardized.

Selected location

1. clothing franchise store location: determine the crowd and flow.

2. Open a clothing franchise store to find a place: inspect the surrounding environment.

3. Open a clothing franchise store to look at the storefront: architecture equals living advertising.

4. Open a clothing franchise store and choose neighbors: Good neighbors make you struggle less.

ask

1. Strength evaluation:

According to the evaluation of the local market, make investment plan, rent input, decoration input, personnel cost, and basic information of brand suppliers, such as brand deposit, props input cost, down payment, working capital, etc.

2. Local market assessment

Don't blindly pursue brand effect when investing in clothing brands. In fact, it is more important to know whether you are suitable, just like falling in love and making friends, and fully understand the general situation of the local market where you invest:

Market positioning: Make full market research on the location of your own store or shopping mall or planned store: surrounding brand style, sales situation, target consumers, consumption characteristics, residents around the business circle, people flow, people flow trend, age group, rent, etc. ......................................................................................................

3. Choose a brand:

Company management and business philosophy;

4. Logistics logistics support:

How to operate operation management and logistics management processes;

5. Image concept

Whether the image is competitive, whether the basic tone is coordinated with the clothing color, whether the window display really highlights the product theme, whether the decoration cost is expensive, how practical the props are, and the production time and difficulty of the props.