Understand the willingness of tourism groups to make friends in tourism and their attitude towards personalized tourism. According to the questionnaire network, personalized tourism is also called "theme tourism" and "characteristic tourism". The purpose of the questionnaire is to understand the willingness of tourism groups to make friends in tourism and their attitude towards personalized tourism, so as to improve it. Personalized tourism will become a tourism trend. With the growth of post-80s and post-90s China, personalized consumption pattern will become the main body, and personalized tourism will also become a new space for tourism profit growth.