1. Competitive product analysis

The APP analysis method is the same as the competitive product analysis done when analyzing any product. Here are some competitive product analysis contents summarized before. After sorting it out, the content is more suitable for newcomers and I would like to share it with everyone.

1. Choose competing products and position them well

Generally speaking, two products are best, and at most three are selected for competitive product analysis. So, how do we obtain competing products?

Search for similar product keywords on Baidu. Suppose your product is a Three Kingdoms-themed card game. You can enter the main keyword "Three Kingdoms

", which will generally rank in the natural ranking. Previously, the products in front of Baidu’s bidding promotion were all competing products.

Use keywords to search in major mobile application markets, such as App Market, App Store, Wandoujia, etc.

Find the latest information on industry websites.

Consulting websites such as iResearch, DCCI, Alexa, etc. are relatively reliable channels.

There are other methods, such as participating in industry exhibitions, peer exchanges and other channels to obtain competitor information, but I will not introduce them one by one here.

2. Analyze competitive products and draw conclusions

3. Draw suggestions based on the conclusions

2. Product positioning

1 , product positioning

Clearly describe your product in one sentence, and what kind of product will satisfy users or user markets, such as:

Momo: a mobile social tool based on geographical location .

2. Product core goals

3. Target user positioning

Generally, target user groups are positioned according to age, income, education, and region.

4. Target user characteristics

(1) Common user characteristics: age, gender, date of birth, income, occupation, place of residence, interests and hobbies, personality characteristics, etc.

(2) User skills: proficient in computer office work and strong foreign language skills.

(3) Product-related characteristics:

E-commerce: shopping habits, annual consumption budget, etc.

Dating category: Single or not, mate selection criteria.

Game category: Do you like 3D games and do you have experience in similar games?

5. User role card

Create a user role card based on the target user group and around the characteristics of the target user.

6. User usage scenarios

User usage scenarios refer to putting the target user group into actual usage scenarios.