What is the purpose of this tea party? Green brand? Integrated development? Taking this as the theme, it aims at cultivating characteristic and advantageous industries, optimizing the marketing and circulation environment, launching Zhangzhou tea brand and promoting the integrated development of tea industry across the Taiwan Strait.
Zhang Guowang, secretary of Zhangzhou Municipal Party Committee, pointed out in his speech that in recent years, Zhangzhou has practiced? Clear water and lush mountains are priceless wealth? Vigorously promote the greening of tea gardens, product deepening, industrial branding and the integration of tea tourism, and embark on a road of high-quality development of tea industry with Zhangzhou characteristics. The two sides of the Taiwan Strait are in the same strain, each with its own advantages and broad prospects for cooperation. Zhangzhou will use the tea party to strengthen exchanges and cooperation with Taiwanese tea industry, attract more Taiwan Province compatriots to start businesses in Zhangzhou, deepen the tea industry, expand the tea market, and share the tea dividend together, okay? Mom style? Service, so that everyone in Zhangzhou has a green light all the way, and the cause is thriving.
This tea party will actively build a tea culture exchange stage, a tea industry display platform and a tea science and technology innovation platform. Tea Wang Sai? Tea on the cloud? Charming? Live competitions, live training and a series of activities that highlight the effectiveness of the conference.
In terms of innovating the form of organizing meetings and promoting the purchase and sale of tea. This tea party focuses on promoting the purchase and sale of tea products, taking into account the needs of epidemic prevention and control, and innovating the mode of holding the meeting. Online? Focusing on a series of activities, the form of exhibition activities will be promoted through various means such as anchor delivery, live broadcast of online celebrities and training. At the same time, promote the traditional agricultural industry marketing model through the exhibition platform. In terms of building a promotion platform and building a strong tea brand. This year's tea party closely focuses on the goal of making Zhangzhou brand tea into a famous tea. Online and offline activities were carried out in parallel, and the influence of tea brands with county characteristics such as Pinghe Baiyaqilan, Huaan Tieguanyin, Zhaoan Baxian Tea, Nanjing Dangui, Xiao Yun Huangguanyin and Changtai Jinguanyin in Zhangzhou City was further enhanced. In terms of building an exchange platform and improving the quality of tea. This year's tea party highlights the exchange of tea skills and tea art, and invites experts from the tea industry development seminar to answer questions for tea enterprises and tea farmers.
At the opening ceremony, awards were also given to the selected tea kings, and a famous tea tasting promotion meeting was held.