Jia Ru combines economy with strategy.
Huizhou merchants are the general names of merchants or merchant groups in the old Huizhou government (Shexian, Xiuning, Wuyuan, Qimen, yi county and Jixi). Hui nationality has a long history of doing business. As early as the Eastern Jin Dynasty, there were records of merchants' activities, and commercial gangs were formed during the Ming Chenghua and Hongzhi years. Huizhou merchants were educated by Confucianism since childhood. Compared with other business gangs, they have unique intelligence, psychological accomplishment, market vision and management ability, so they can weigh the pros and cons and beat their competitors in the ever-changing and complicated business wars.
Change your mind and destiny.
Huizhou in Ming and Qing Dynasties was a place with "eight mountains, one water, one field, one road and one manor". Surrounded by mountains, the mountains are few and barren, which gave birth to a large number of businessmen, a wide range of activities and strong commercial capital, and dominated the Ming and Qing business circles for 400 years. What is the reason?
Objectively speaking, Huizhou has a large population and little land, so it is impossible to survive by farming, so it has to "farm with Jia instead". This disadvantage of natural geographical conditions and living conditions makes them have only one way to do business in Huashan. There are two famous businessmen in the history of China, Huizhou Merchants and Shanxi Merchants. They are both located in poor mountainous areas, so they have to find another way. However, the subjective factors of the rise and prosperity of Huizhou merchants are closely related to a series of new business values and management concepts advocated by them.
Under the long-term influence of the feudal government's policy of restraining business, the traditional values of low business and light business are deeply rooted in people's hearts, and engaging in enterprise management is regarded as the business of ordinary people and despised by people. This traditional value concept brings invisible psychological pressure to Huizhou people who do business, and makes them feel strongly inferior. For example, the king of Huizhou merchants warned his son to strive to become a Confucian, "Don't be a teacher." In front of his son, he degraded himself to "Jia Zongzi", which shows how strong his inferiority complex is. However, Huizhou, with few mountains and barren land, can't support the increasing population, and there is a serious survival crisis. Therefore, running business and expanding outward has become the only choice for Huizhou people to survive and develop.
In the past, Jia Dao and Confucianism were the main ways for people to make a living, settle down or get ahead in their careers. Huizhou people combine them well, "famous for Confucianism", act according to Confucian moral norms, and implement Confucianism into business operations. Jia and Confucianism are used together. Zhang Jia is profitable, but famous. The affirmation of commercial status and the reconciliation of traditional values of Confucian businessmen have removed the ideological obstacles of Huizhou merchants in doing business and provided a more relaxed psychological space for their development. It created a traditional generation of Confucian merchants and Huizhou merchants, and also promoted the prosperity of Confucianism in Huizhou's hometown.
Huizhou people have changed their ideas and their own destiny. This attitude of getting rich by thinking and doing business to change poverty still has reference significance.
Huang Guiyin, the founder of Jiuxin Group, was a poor boy herding sheep in the mountains 20 years ago. Now he is a billionaire. The change of his fate stems from the change of his ideas.
Huang Guiyin is a child in a mountainous rural area, and his family is very poor. There are 10 brothers and sisters in his family. He is the youngest. Huang Guiyin helped his parents do housework very early, and his main task was herding sheep. /kloc-When he was 0/7 years old, Huang Guiyin felt that he had no way out for herding sheep all his life, so he left the Dashangou where he was born and raised for the first time with a relative who worked in Shenyang Furniture Factory. This understanding made him walk out of the mountain forever and changed his life.
Soon after Huang Guiyin came to Shenyang, he lost his job in a furniture factory. As he has neither education nor skills, eating has become his biggest problem. Soon, Huang Guiyin couldn't even afford a dollar-a-day hotel, so she had to go to the railway station to find a way to spend the night. So Huang Guiyin started a part-time job, from a sand sifter in a sand factory to a grocer in a small shop. No matter how tired the work was, Huang Guiyin couldn't wait to do it, and his life gradually improved.
At that time, Treasury bills prevailed, and Huang Guiyin started the business of speculating Treasury bills with a keen business mind. In less than two years, Huang Guiyin earned the biggest sum of money in his life, 20,000 yuan. Huang Guiyin began to do agency business with original funds. At first, I only acted as an agent for some mechanical products, such as noodle machines and dumpling wrappers. 1995 when Huang Guiyin, like ordinary dealers, had to rely on credit to represent other people's products, a business opportunity appeared.
At that time, a fellow villager in Huang Guiyin acted as an agent for the new skin mite cream of Jinan Dongfeng Pharmaceutical Factory for a period of time, but that fellow villager found that the market response was flat, so he didn't want to do it. Huang Guiyin thought this product was worth making, so he took it to Jilin to have a try. I didn't expect the light in the east to be inferior to that in the west. After a period of time, the response was particularly good, and the market was opened at once. The company's orders kept flowing, and all the money invested before came back.
After this success, Huang Guiyin has strengthened its determination to do a good job in this market. He explored a set of effective marketing methods, so he promoted products in Tieling, Anshan, Dalian, Benxi and other places in Liaoning.
1996, Jiuxin Industrial Co., Ltd. was formally established with a registered capital of1000,000 yuan, and obtained the national agency right to enter the Beijing market. Soon, it also achieved success in Beijing. Since 1996, Jiuxin's sales have increased by 20%~30% every year. According to the latest statistics of the Ministry of Health, Jiuxin Group ranks 13 in the national pharmaceutical marketing industry.
Huang Guiyin put it this way about poverty: "I once complained about my poor background. When I was a child, I often fantasized about the sky: If my family was better, how could life be so difficult? " When I grow up, I know that poverty is also a gift from God. Because of poverty and humility, we will start from the most insignificant role as a walk-on, so that we can accumulate the foundation of business bit by bit, weave the network of business vertically and horizontally, and get closer to the core of business. "
On many small things. It is also easy for us to see the great differences brought about by different ideas.
For example, some people are lazy and their elders scold them for being lazy. This man is not only unrepentant. And what's worse: "Laziness is laziness. If you say that I am not good, I will be even worse and let you down completely. " Self-destruction, willing to live in filth. There is another kind of person. Be accused, immediately reflect on yourself, work hard, and hope to have new performance to change others' original impression of him. Because of their different concepts, the results are quite different.
Besides, some people have a positive, enterprising and optimistic attitude towards everything. When they encounter any unfortunate blow, they can find a way to struggle from difficulties and experience the happiness of life from sadness. Some people are negative, decadent and pessimistic, their lives are full of gray, and they live in sadness all day long. For him, life is superfluous. It can be seen that ideas will affect our attitude towards life and change our destiny. A generous outlook on life will make our destiny more brilliant. Treat everything in the world with love, life is happy and the world is beautiful.
The establishment of correct concepts has a very important relationship with our personal cultivation, the prosperity and progress of society and the peace and happiness of the world. The influence of the changes of time, wealth, love, family, making friends and learning on life. I hope I can help you.