Catering business planning scheme 1 green catering refers to the natural, safe and pollution-free state of all links in the whole industrial chain, such as food planting, production and processing, logistics and distribution, table consumption and service environment. Catering should be operated in commercial areas, shopping areas, tourist areas and residential areas according to factors such as population mobility density, residents' income level and actual consumption.
I. Market analysis
"Not only profit, but also service and doubt." As an advocate of this industry, we hope that the company will become the ideal and belief of quality service and healthy development of the industry. We believe that only under the fair and reasonable business philosophy, unremitting persistence will produce a win-win situation that everyone hopes, thus promoting the formation and development of green catering as a whole.
The second is the unification of employees' clothing, business philosophy, internal management and head office.
Green catering means that every link of the whole industrial chain, such as food planting, production and processing, logistics and distribution, table consumption and service environment, is in a natural, safe and pollution-free state. In the process of purchasing, we should first identify the source raw materials, natural pollution-free raw materials and green food raw materials, try to buy processed canned food, canned food or other semi-finished raw materials as little as possible, and be good at identifying and preventing the purchase of contaminated or deteriorated raw materials.
Third, the catering enterprise image strategy
In the restaurants located in the business district and tourist attractions, the company's green, clean, hygienic, affordable and warm image is fully displayed. Please ask a professional company to do advertising planning for us, and strive for individuality from the company's characteristics.
With the proposal of China government to build a harmonious socialist society. "Harmonious society" has become a striking new word. Throughout the country, experts and scholars have written articles, and the news media have reported them frequently. This invisibly enhances the potential commercial value of the word "harmonious society". The purpose of green catering is to provide consumers with safe and healthy services and create a new model of harmonious coexistence between human beings and the natural environment. The word "harmonious society" is more suitable to inject the concept of being responsible for the environment and society on which survival and development depend.
Four. investment project
Start from the point and speak from the point. Based on the characteristics of a regional consumer group, the initial development should form a certain scale of operation, select several business outlets, and at the same time "always shine". In the future, according to the development, it will radiate national operations.
In the early stage of development, actively guide customers to consume green, thus becoming a stable consumer group. Catering should be operated in commercial areas, shopping areas, tourist areas and residential areas according to factors such as population mobility density, residents' income level and actual consumption.
Catering business planning scheme 2 Business purpose:
1. Make use of the existing member resources of the restaurant, organically combine the fitness venue with the restaurant, and form a catering enterprise with fitness as the leading brand, integrating leisure, catering, water bar, bar and western-style fast food, and advocating fitness and leisure restaurants.
2. Expand the organic combination of exercise, fitness, diet and nutrition, and restore the people to a brand-new catering enterprise with the adjustment of diet structure and balanced nutrition.
3. Based on the combined effect of Pafik's sports and fitness brand, a sports restaurant is formed.
Business areas:
3000 square meters, 200 leisure seats
Business objectives:
1, set up a dining table for 200 people;
2. Per capita consumption of 40 yuan; Two meals a day
3. Daily sales: 200 people × 40 yuan/person = 8,000 yuan/meal.
(According to the afternoon market: 60% attendance, 70% attendance in the evening market)
Afternoon market: 8000x60%=4800 yuan/day; Night market: 8000x7%=5600 yuan/day.
Afternoon market+evening market = 10400 yuan/day.
4. Monthly sales: afternoon market+evening market = 10400 yuan/day x30 days =3 1 yuan/month.
Set department:
I. Front Office Service Department: 22 people
Restaurant manager; 1 person, totaling 5000 yuan.
Supervisor: 1 person 1200- 1500 yuan/person, total 1500 yuan.
Head Waiter: 2 people 800- 1000 yuan/person, totaling RMB.
Services: 14 people 600-800 yuan/person, total 1 1200 yuan.
Room delivery: 600-800 yuan for 4 people, totaling 3,200 yuan.
Second, the kitchen department: 18 people:
Chef; 1 person
Western chefs: 3 people. Hetai: Three people.
Case: 3 people West Point: 2 people
The total is 26,000 yuan.
3. Bar: 800 yuan for two people-1000 yuan/person, totaling RMB.
Four. Cashier: 1000 yuan for 2 people, totaling RMB yuan for each person.
Verb (abbreviation of verb) Part pa: 4 people/person 550 yuan, totaling 2200 yuan.
6. Warehouse management: 1 person 1 ten thousand yuan/person, total 1 ten thousand yuan.
Seven. Finance:/kloc-0 per person, 1. 500 yuan per person, total 1.500 yuan.
Eight. Purchase: 1 yuan/person, totaling yuan.
Nine, business accounting:
1, monthly sales: 3 1 yuan/month gross profit margin: 68%.
2. Gross profit: 3 1 yuan/month x68%=2 12 160 yuan/month.
3. Personnel salary: 59,600 yuan/month.
Planning of catering enterprises 3 I. Development prospects
Food is the most important thing for people. Even if natural disasters come, there are still many people who are optimistic about the catering industry. According to the forecast of xx insiders, by 20xx, the turnover of catering industry in China will exceed 2 trillion yuan, and the prospect of catering industry is promising.
Our theme restaurant is positioned as a medium-sized city, with a per capita consumption of about 50%. The market prospect is broad. From the investment threshold, the investment amount of joining applicants such as McDonald's and KFC is not less than RMB 3 million, and the agency fee of Kung Fu Kid is several hundred thousand. Some fast food chains, such as Kungfu, will not launch branch franchise business for the time being. It can be seen that the theme restaurant with relatively little investment is in the stage of entrepreneurship, and the conditions are relatively difficult, but the threshold is not very high and the competitiveness is strong.
Furthermore, let's look at the consumption trend of the catering industry in 20xx:
1. The development of catering brands has accelerated;
2. Low carbon has become a hot topic in catering development;
3. Diversification of catering talents;
4. Catering informationization and accelerating scientific marketing:
5. The development level of catering industry is diversified;
6. The catering industry policy is more standardized, and the industry self-discipline needs to be improved;
7. The mainstream consumption of catering and the transformation of mainstream consumer groups, from the host city to the provincial capital, from the provincial capital to the local city, from the local city to the county seat.
Second, the market analysis
What has been criticized in universities is the food in university canteens. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively. This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better. SWOT analysis:
Strength: The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry about the hygiene of mobile stalls. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. At the same time, cold drinks, ice porridge and so on. Non-dinner is also provided, and free tea is provided. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, the scale of fast food restaurants is relatively small, such as human resources and service items of catering. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. I am a student-one of the largest customer groups, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Threat analysis: The service and product quality of restaurants have a direct and inevitable relationship with operating costs, so the product price will not be lower than that of competitors. Although the overall price will not be too high, in contrast, the financial endurance of customers will become a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.
Third, development strategy.
1. Before this restaurant opens, we should advertise, because the main customer base is fashionable young people, and it appears in the form of leaflets and brochures.
2. The theme restaurant will be established in the mode of western restaurant and tea restaurant, and the personality space will be presented by tea restaurant in free time. In the theme restaurant, we will present the menu in the form of theme catering, including couple set meal, self-service in personalized space, cold drinks in summer and so on. With specific reference to the form of chamate, it focuses on leisure and friends, advocates freedom and communication, and solves the vacancy of personality space when it is not rented.
3. Theme restaurants also provide catering services in the case of take-away. According to the customer's needs, provide catering in the place set by the customer, and provide theme planning and catering support represented by couples.
4. The tableware in the restaurant is mainly personalized, which can reduce the cost of vacancies. Use mugs and personalized printing to reduce costs.
5. There may not be many tourists at the beginning, so you can match more discounts and do experience and preferential experience activities in fashion communities such as LOFT, school clubs and business districts to cultivate customers.
6. The promotion of theme restaurants may take a long time, but because of its novelty, attracting customers is not a big problem, but in the long run, there is also the problem of outdated themes. In this regard, we will establish a perfect information feedback system, grasp the demand trend of customers through the perfect combination of our information feedback and membership discount system, and establish a system similar to the exchange platform to collect information.
IV. Shop Profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices.
The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Verb (abbreviation of verb) store design
Restaurant design
Type: catering
Restaurant name: Magic Box
Restaurant theme: magic
Structure and scale of the restaurant; Theme Restaurant (Area A), Personality Space (Area B) Theme Restaurant (Area A): Theme Restaurant is the main profit point of Magic Box, which mainly provides catering and rest for customers. Area A is subdivided into four parts: A 1, A2, A3 and A4: A 1 bar (charging, ordering food and information service), A2 kitchen (preparing meals for customers), A3 bathroom and A4 dining place (providing dining places for customers).
Personalized space (area B): the innovative highlight of MAGIC-BOX, which mainly provides space for customers (individual customers, families, small and medium-sized enterprises) and designs (DIY) to present a kind of space enjoyment that customers can't or rarely feel at ordinary times. Area B is subdivided into two parts: B 1 and B2: B 1 Personalized Space Pavilion (Stage) and B2 Warehouse (for storing materials needed for layout of personalized space).
Decoration design:
Facade and exterior wall design: Gate design, Roman gate, presented in a unique western style, with LED neon characters (store name Magic-Box) installed above the gate;
Exterior wall design, ordinary red brick wall, no painting and layout, only graffiti on the wall (some magical patterns, personalized graffiti).
Theme Restaurant (Area A): A 1 Bar design, designed as a style bar similar to the ticket office of West Railway Station, with windows (transparent glass windows, which can also be moved, for charging, ordering and information service);
A2 kitchen design, the exterior design is the locomotive of the steam engine, and the interior design is a common kitchen structure;
A3 bathroom design, like the general restaurant bathroom, is divided into men and women, and the bathroom door and restaurant door are combined into one, similar to Roman wooden doors;
A4 meal design is similar to the design of the school of magic restaurant in Harry Potter. Lighting, dining table, tableware, tables and chairs and some necessities are all the same design style as the dining room of the School of Magic. A small fountain is prevented in the center of the dining area, surrounded by a hollowed-out round dining table, which is arranged around according to space factors.
Connection and decoration: Area A and Area B are connected by movable door panels (the two areas can be connected at the same time when loading large pieces). The movable door panel in Area A has the same wallpaper as the dining room wall.
Personality space (area B) Personality space is mainly rented to customers or DIY according to customer requirements, and no gorgeous decoration is needed.
B 1 The design of the sex space hall takes white walls as the main wall, with some necessary lighting and power supply equipment. A stage is arranged at one end and a small curtain is placed to decorate the stage like a small cinema. Put a stereo and a small wall projector on three sides except the stage, which can project pictures on the wall according to the needs of each layout (similar to the film effect of some Expo venues);
B2 warehouse design is divided into two small departments. The first part is to install simple lighting, power supply and other equipment, place the information technology center, and control the lighting, sound effects and information of A 1 bar. The second department, as a warehouse, does not decorate, only puts some materials and tools, and opens two doors, one is the hall leading to the personalized space, and the other is the warehouse door, through which materials and tools can be transported into the warehouse to prevent them from being transported out of the theme restaurant (convenient and practical).
Personalized decoration: All waiters are dressed as magicians.
Concept and purpose of decoration design: the special Romanesque gate allows customers to enter a special scene. Through the scenes of ticket office bar, steam engine-like kitchen and magic restaurant, customers can visually feel that they have come to a magical paradise for consumption and enjoyment, and you can experience the feeling of becoming a magician under the service of "magician waiter". Secondly, personalized space imitates cinemas and World Expo venues. After the customer arranges the space, he can project some special scenes on the wall to increase the audio-visual effect. When the personalized space is idle (no customers rent it), it can be used as a small cinema to play movies for customers. When holding a part in the theme restaurant, the movable door panel connecting AB area can be removed, which can increase the space (similar to the dance in some TV dramas).