Many people start businesses online to do marketing. After choosing an internet project, their first thought is to add people by drainage, and then add a lot of messy people through various methods.
Because most Internet projects are finally transformed through WeChat, their drainage direction is naturally their own WeChat and circle of friends, but it turns out that it has no effect at all.
Why?
It is because these people don't understand the real logic behind marketing drainage!
Seeing this, you must think that what the young master is going to talk about next is how to accurately drain.
Yes, this is very important for internet marketing, but at the same time it is only a methodological issue. As long as you are not stupid, everyone can learn, and the young master has also compiled the corresponding copy and sent it to his partners for free. Screenshot:
What the young master really wants to talk about next is the core logic behind marketing drainage, which can also be regarded as a kind of "disguised" accurate drainage.
The little host summed up that there are only two levels of marketing: 1 to attract the attention of the other party; 2. Keep the other person's attention on their own track.
This is actually very similar to people's interpersonal communication in real life, and young masters often like to use this metaphor.
No one wants to make friends with worthless people. Everyone you meet in your life will measure your value, and you will also put a price on them, and then the value exchange will be realized.
Don't think that the value mentioned by the boss only applies to the marketing field, but actually applies to all fields!
The world of adults is so cruel. Do you complain that the world is unfair to you? I'm sorry, you deserve it, you deserve it!
Instead of complaining, it is better to race against time and think about how to make yourself more valuable. When you are valuable, you will find that the world is actually very kind!
The words are not rough, everyone carefully ponders, is this the truth?
The essence of Internet marketing is value attraction, and the essence of drainage is value exchange. If you want to drain, you must first contribute your own value.
What is the value? It's very simple, that is, what you can offer each other, so that they can clearly know that you can provide these values.
For example, if you do WeChat business, how effective is your product? What benefits can it bring to users? Have you experienced it yourself? What is the effect of the experience? Wait, these things are delivered by text, video or audio, and that's your value.
For another example, the game project that the small host team is now focusing on is aimed at people who want to start a business through games. Many people can play games, but they don't know much about how to make money through games, especially internet thinking. The value we provide is to change the thinking of partners as soon as possible and provide ideas and specific methods for starting a business through games. On the contrary, game resources have become the most basic thing. ......
To sum up, no matter whether the Internet is doing WeChat business or other projects, don't be too obsessed with the drainage method, understand the real logic behind marketing, and then master some specific methodologies, so as to be comfortable in future marketing activities.