0. Combination form
Because in the past, maybe the Korean delegation only added some China members at most, but this time it made a special trip to China for development. Although sj-m has a special part in China's development, China Powder will eventually think that China and South Korea are treated unequally, because the focus is on South Korea. But at the same time, different countries will send songs in two languages, which will make you feel that this time is true. Koreans will be different and may deepen their impression. But this is just a gimmick at best. I think the following is more important, so I added the number zero. Hey hey.
1. style
A few title songs feel really difficult. I have been following Kpop's songs, and sometimes I feel that the melody arrangement is a bit monotonous because I don't understand it. However, "Wolf and Beauty" was heard before the film was officially released, and it was said in the rice circle that it was a sample that leaked the sound source. It was refreshing to listen at that time. The song will add the form of wolf howling. I really haven't heard it in Kpop's songs, and I haven't heard it in Chinese circles. I thought it was very nice at that time, but wouldn't it be laughed at if I sang like this? I seem to have caught a lot of eyeballs later. Although I'm not too embarrassed to use it as a ringtone now, the attention it attracts is still very important for a new combination.
Ho ho, I think it's really good. I once played it at dinner. After that, my mother followed the rhythm and scared me. I thought she didn't like Korean songs because she always said it was too noisy. Turns out she said it was okay. Then I thought about it. I don't think I've heard of this style. I don't know what style it is, but it is catchy and poisonous.
dance
It's very different, but the form is very new and quite fun. Especially after watching SBS Folk Song Award and performing in so many groups of contract forms, it's a pity that I didn't write down a lot in the end. Although the dance steps are different, the effect is similar. Everyone feels aesthetic fatigue except the meat seller. So I thought of their wolves and beautiful women again. At first, the tree formed by members was really strange and eye-catching, so I wanted to look down from the beginning. Including some actions that imitate wolves, it is also a good memory point. In fact, this precedent has long existed. I remember T-ara's cat dance was popular, crayon Pop's jar dance was imitated by the whole people, not to mention Uncle Bird's horse-riding dance. This kind of dance may not be as easy to learn and imitated by the whole people as they are, but it is also quite impressive. It is said that every time I perform in China, I sweat, and the big coffee in China will be scared. I can see that they are really going to shine on the dance mv. In fact, it is really important that they can be remembered by more people as newcomers.
Let's talk about ho ho. I looked at it in private, and I felt, ah ... very good and atmospheric, and I also felt very novel. Later, I heard from a friend that this way of shooting with a camera in one breath was the first attempt in Korea. I really think this shot is difficult to walk, except for many programs in the mv, the TV station is very bad, because all the members should be highlighted to cooperate with the dance. In mv, the shot is smooth, and the transition in the middle is passed between the fingers of the members. At that time, I thought it was really great and really atmospheric. Later, the singing program also set a 360-degree stage. The scene is very shocking and gorgeous. I want to say that I don't think it's too much to stand out, because it seems that no one has ever seen such a stage.
The Christmas song "Christmas" has never been performed in China. Clothes and straps can play so many tricks and blend into such a slow song. I think sincere imagination is awesome!
3. Weibo
In fact, what more people don't know is that Weibo has played a huge role! There are not only a large number of fans in Weibo, but also many organized stations. These are made up of students and office workers because they like freedom. There is a middle station and a Korean station, which is really super functional! In this way, not only will the stations jointly translate Korean programs and send pictures taken at the front line, but they will also organize airport pick-up and support when they come to China; Moreover, during the song-playing period, a tutorial was also sent to call for going over the wall to vote for the sound source online in Korea (this is not only important, but also the process is quite strict, and Korean music is mainly judged by this). More importantly, on behalf of the organization to buy albums. Let's talk about this. The number and scale of buyers are quite scary and the process is not troublesome. I think at least half of this/kloc-0,000,000 copies were bought by sisters in China! Weibo has played such a big role because the official side has opened up and released the latest news; Some members set up a Weibo where girls can move (jump) each other. Girls rushed to the hot search list, and their popular Weibo attracted more attention on this public platform.
4. Marketing
In addition to sending posters, albums and random cards to each member, the sales volume of each album has also increased greatly. Besides the album itself, at the autograph session, you have to buy seven copies to get the chance to meet each other, which is helpful for sales.
The exposure of TV programs is very high, especially in China ... Ah, it's scary. Only performing the title song, although fans are about to vomit, more people have become fans.
5. Strength+Beauty
Because there are too many Korean combinations at present, some of them are not very interesting in appearance. In this respect, the level of exo is not bad. I have seen others say that "members outside the four facades will never be downgraded." I thought the same thing.
In terms of singing strength, sm Company traditionally pays attention to strength, so the range timbre is reasonable, and the strength of four people in the family can be seen in the variety show exo'showtime 8. Among them, Bo Xian sang the Korean national anthem in a friendly match to commemorate the establishment of diplomatic relations between South Korea and Peru.
Known as the "dance machine" and "soul dancer", the main dancer Kay is really shocking! In other people's words, it is "when a person dances, he feels his fingers dancing."
6. The general background of fairy tales
I forgot to mention it at first, sorry, hey hey.
When they first debuted, the members were endowed with super powers and had their own logo. Although the members felt a little naive, they earned enough attention for the new group.
Besides, I think it's not just because there are many people. This is an advantage, but it is more important to be talented, isn't it? I don't mean to hack others, but many people are sons of the empire, such as C- clown and J-JAX.
To sum up, from my point of view, because of ["different" combination form, genre, dance MV], because of [strength], because of [album marketing], because of [Weibo fan base] ... and also because of the efforts of the predecessors of the same company, TVXQ, Super junior, girlhood F (X) and Shinee, they opened up the China market, and they stood in the market.