I've always wanted to tell you what the world of the rich is like. But I didn't find a very suitable example. I finally found a good example recently.
Do you know this young lady? Whether you know it or not, she will definitely change your cognition and subvert your three views. This little sister, Keiko, is the female anchor of a platform. Just some time ago, Keiko's ticket on a certain platform has broken 65.438+09 billion. These tickets are all real money, 1 yuan = 10 votes.
Everyone must remember that the number of votes represented by the gift and RMB are 10: 1. That is to say, Miss Keiko has been earning1.900 million yuan. Assuming a 50% share, Keiko himself made a net profit of 90 million.
Keiko was born in 1997. She is only 23 years old this year. She is good at dancing and currently has 27.93 million fans. It is said that Keiko's real name is Liu Huihui. She used to be a nurse. It is estimated that the family background is not very good. In many people's impression, the female anchor can sing and dance, and there are a bunch of silly sons of the landlord who brush gifts. Many people even think that there are many unspeakable things in it.
Then you are all wet! ! ! In fact, the platform is now very strict, and any slightly out-of-line behavior will be banned. Believe it or not, you are confident. Look at the clothes the anchor is wearing. Almost all of them are neck-aligned, because V understanding is detected by the system.
Excuse me, if you sing and dance, even your relatives and friends will always brush gifts for you? Definitely not. So, what is the secret here? Let's start with the small anchor at the grassroots level. Now, a new anchor is broadcasting. Can you make money? You can definitely make money. Someone really brushes a gift for you.
What is even more subversive is that you can sing and dance, and you don't have to have a high face value. You can't do anything. You can play live PK. Many female anchors, namely PK anchors, received 654.38+million gift tickets in half a year. Converted in proportion, it is RMB 6,543,800,000, with a share of RMB 500,000, and an appropriate annual income of RMB/kloc-0,000,000. The number of such anchors is very, very large, which makes people stunned.
Do you think they have many fans? In fact, it is more than 1000, or even only a few thousand or hundreds. Damn it! ! ! The so-called PK, the gameplay is very simple, that is, two anchors are connected to wheat, and fans from both sides start to brush gifts and get tickets. Within a certain period of time, say, five minutes, whoever has more votes will win, and then the other party can be punished. For example, let the other person do 100 squats, dance, sing and so on. I found a random picture on the internet, which is in one hand.
The red and blue part in the middle is a blood stick. Whoever has more tickets will have a long blood stick. You might think, what's so funny about this? You are wrong, all wet! ! ! In fact, this is a very exciting game. Because this game combines three elements of communication: money, love and power. There will be a lot of people watching. This forms a huge flow pool. This game was first created by a certain hand. This idea is fucking genius.
Let's talk about the first factor of communication: money.
We often see people in Weibo, Zhihu, and public office saying that they are rich. It is because this communication factor is very effective. In fact, many people just talk. There are basically no such people in the live broadcast room. You say you have money, so you go when PK fights, and you try to brush a 3000 yuan carnival. Live PK specializes in mouth guns and all kinds of dissatisfaction, not to mention that you have identity and face, which is useless. People will think you are big brother only when you brush gifts.
Take the giveaway of a platform as an example: brush a hot air balloon, 520 tickets, 52 yuan, and a takeaway is gone. Brush a helicopter, 2999 votes, 299 yuan, a razor is gone. Brush a big rocket, 1000 1 ticket, 1000 yuan, a low-end mobile phone is gone. Brush a carnival, 30,000 votes, 3,000 yuan is gone, and the laptop is gone. Brush 20 carnivals, 60,000 yuan, and a middle-class person loses his salary for one month.
20 carnival, you can't brush a few games, just play excitement. The anchor forms a sense of war through various audio-visual effects. Then you said you were awesome. We can get a ticket and see how many games we can hold. The big anchor is full of rich people or rich second generation. Miss Keiko has a gold caller calling Master Guo. In a PK, Keiko was beaten by the opposite side and the blood stick was pressed into the corner. The master bought tickets crazily in the last 10 second, and completed a shocking reversal, spending a total of more than 50 W.
In the end, the ticket was reversed. This tactic is called "stealing towers". 50W is the down payment for a house in a small city. As a result, people finished typing in 10 second, which made many people dumbfounded. Therefore, this battle example is widely circulated in the PK field. Master's degree 60, that is to say, at least 2000W was brushed as a gift.
Let's talk about the second communication factor: love.
This is more common in small and medium-sized anchors. Big brother has some ideas about small and medium-sized anchors, mainly emotional value. Fans call gold the big brother and the anchor the little master. This is so vivid.
Have you seen the imperial concubine in the palace? Big brother is equivalent to the emperor, and the anchor is like concubine. There are several bosses behind the anchor, and they will also give gifts to different anchors. So big brother is compared with big brother, anchor is compared with anchor, and big brother never compares with anchor.
Although the anchor is so beautiful, it was actually chosen. There are many jealous love stories in the live broadcast. An anchor manages his big brother to brush gifts between other anchors, which is called "coquetry". And the kind of hero who crossed the road to save America. For example, when an unknown but lovable anchor was beaten badly, he brushed out a Porsche with 1200 votes, and then drifted away, scaring the anchor on the spot.
The third communication factor: power.
The performance of the anchor is "when it's fake, it's really fake, and it's really fake." When the anchor PK challenged each other and played battle songs during the PK, it seemed that the situation was tense. This is the performance.
For example, there is a female anchor, female wind, who specializes in Hong Kong movies. She is known as the most domineering female anchor in the whole network. She always sounds like a big sister when she speaks. In the process of challenging each other, the female anchor was very arrogant and claimed to take the opposite dry clothes. As a result, a spider came to the live broadcast room, which scared the female anchor to death. In the process of avoiding spiders, the female anchor forgot to call for tickets and exposed the fact that she was a little girl.
Chen Haonan pheasant was killed by a spider. I guess everyone watching the live broadcast laughed. The punishment of losers is usually very interesting. People may think that they are all acting. In fact, PK can best reflect the value of the anchor. There is a big brother behind the anchor, who can rub other anchors on the ground. It is very popular and profitable. There is no big brother behind the anchor, and he is very fragile. He has been doing punishment and can't make any money. If you have done the punishment, you cannot deny it. If you don't admit it, people will tell you to fuck off, and no one will play with you.
The bigger the anchor, the more advanced he plays, and the smaller the anchor, the more severe the punishment. Decent, non-existent, what do you care about in the face of poverty? This is power. So this is a game rule designed by a master.
The main anchors are money owners, e-commerce, media advertisements and so on. Of course, there are also people who support the anchor. In short, it is to get traffic.
If you do it casually, of course, there are not many requirements. But if you want to do it, it's not easy. It is not easy for your performance to attract fans and get others to spend money for you. This requires you to be an excellent operator and field controller. During the live broadcast, the spirit is highly nervous, and the working hours and intensity are great. Most ordinary people don't even dare to look straight into the camera.
In addition, we should have a good relationship with the money owners and understand the rules of the rich circle. Otherwise, the money owner won't support you, and you will get cold sooner or later. A grassroots anchor climbing up is actually a bloody road. The female anchor who is the head has a very high emotional intelligence and is a real Disney princess on the run.
Now back to the rich circle, their original home. The upper class creates the gameplay, and the middle and lower class The Imitation Game plays the gameplay. This is reflected in this live Pk game. Don't brush the anchor just because it looks good. Some aunt anchors, the big brother behind them is not weak, and the firepower is amazing. When playing PK, ladies often say, it's over, and they will lose today. The old man across the street is here.
The "low-income grandfather" often mentioned in the live PK circle is this group. In fact, "low-income uncle" refers not to the real low income, but to the uncle with stable income. Another group that loves to brush gifts is young people in third-and fourth-tier cities or young people who go out to work. In this game, the third-and fourth-tier cities beat the first-and second-tier cities. Why? Because they have cash.
Housing prices in third-and fourth-tier cities are relatively cheap. In fact, the price of consumer places such as KTV is not much lower than that of first-and second-tier cities. But the popularity of consumer places is also the reason.
To sum up, this game is: the rich get commercial value and the poor get emotional value.
2020 is the first year of Internet live broadcast. Of course, there are reasons for the epidemic, but it has brought dividends. Many traditional enterprises are in the process of layout, and it is still a dividend period.
The rich are extravagant and the poor are reveling. This is really a world of magical realism. This is a huge cognitive gap that office workers cannot understand. By the time you see it on the news, others have succeeded.