Foreword
Sanxiang Youth, the journal of Beijing Hunan Youth Entrepreneurship Promotion Association, has been printed. Now some articles are extracted from the journal of Sanxiang Youth.
in November, 22, at the Van Gogh headquarters in Sanyuanqiao, Chaoyang, Beijing, Li Jing, Vice President, successively received the bosses and senior executives of packaging enterprises from dozens of cities, including Hangzhou, Suzhou, Shanghai, Dalian, Fuzhou, Chongqing, Shenyang, etc. They visited the overall home improvement experience halls of Van Cleef's brands, and then went to the headquarters office area to have in-depth discussions and exchanges with the business module leaders of Van Cleef's home empowerment team.
The competition in the home improvement industry is fierce, and most well-developed brand enterprises want to jump out of their rich cities to expand their scale, attack the city and compete for the world. Therefore, it is rare in this industry to sit down and communicate with visiting colleagues from all over the world so calmly. Every time Li Jing said with a smile, "We Hunanese like to make friends, and Brahma guests don't just live in Beijing. We have bigger goals, so Brahma guests should have a broad mind and develop with their home improvement colleagues. Only by learning from each other and holding a group to keep warm can they go further!"
Li Jing has such an open mind, which is particularly rare in this fierce and even tragic industry. As a matter of fact, he was originally a poor and poor child who fought shirtless. With failure again and again, persistence again and again, and decisiveness again and again, overcome difficulties and overcome difficulties! But every time, Li Jing always smiled casually and said, "Alas! In fact, I never thought about starting a business. I am a passive entrepreneur! "
Going out of the rural customs | Dropping out of school to make a living in Beijing
Li Jing, who was born and raised in Hunan since childhood, looked up with dangerous mountains and endless barrenness.
Fortunately, my parents are open-minded and always insist on sending Li Jing to school. At that time, it was the most striking way to get ahead: armed police stood guard at the time of reference, ate state food after the examination, changed rural hukou into urban hukou, and received state subsidies. In order to change his destiny, Li Jing was admitted to the technical secondary school with excellent results through his strenuous efforts. When he graduated, he was rated as an "excellent technical secondary school student" and was sent to the military school.
It's only less than a week since I entered school. I thought the future was bright, but fate played a joke on him. Li Jing received the news that his mother was ill in hospital and was short of money. Without consulting anyone, he decisively refunded his tuition, and then after dropping out of school, he began to think about where to go.
At this time, Li Jing's mood was a little depressed, and he was unable to continue studying because of his good academic performance. He doesn't want to go back to his hometown in that mountain, just want to find a place far from home to work. So a train ticket arrived in Beijing, and a person plunged into the second floor of the basement, and it was dark! I have no relatives, no friends, or even a drinking cup. When I drink water, I go to the public water room and stick my head under the tap, so I start my life in the north.
Becoming online celebrity | Becoming the first batch of "online celebrity" in the home improvement industry from computer repair accident
During the SARS in 23, Li Jing accompanied his girlfriend to a decoration company for an interview. While waiting at the door, HR Commissioner passed by and asked him what he was doing. Li Jing said that he was waiting for his girlfriend's interview, so the two men chatted. At that time, when the local area network of the company broke down, General Manager Li Jing got up three times to fix it, so he entered the decoration as a network administrator.
Because what Li Jing does is not a post directly related to the home improvement business, there is nothing to do when the network breaks down every day. However, he found that the company had a forum on Focus Online, so he registered "Li Gong Online" to help netizens answer difficult decoration questions on the forum. If they couldn't answer, they went to their colleagues or Baidu to check the information. Unexpectedly, they got out of hand and made a name for themselves. More and more customers consulted online, and the achievements created for the company were getting higher and higher. So the company authorized Li Jing to recruit and set up a network marketing department. And with the unprecedented success of Beijing company's network marketing, Li Jing himself became the network marketing director of this national home improvement enterprise, and began to go to foreign branches frequently, supporting branches to set up network marketing departments and personally conducting guidance and training.
The three-year online sales career has created many firsts in the decoration industry, generated hundreds of millions of sales, and cultivated the largest online sales team. At the same time, Li Jing also became the moderator of various forums such as SouFun, Sina and Focus, and became the first batch of "online celebrity" in the home improvement industry, and was often invited by the media to share experiences with some enterprises.
Invited to start a business | From marketing to front-end design to rebuild a decoration group company
When sharing with the enterprise, Li Jing received an invitation from the owner of a home improvement enterprise in Beijing at that time. At first, he didn't want to go, and recommended his subordinates who had just started to do online marketing. As a result, the other party didn't talk very well and found Li Jing. Li Jing hit it off when he met with the other party, so he gave up his job with an annual salary of several hundred thousand and said to the boss of this company, "I am earning several hundred thousand now, and your company is too small to afford me in terms of treatment. Just give me a Beijing minimum living guarantee of 2, yuan a month, and I'll do it first. See how much value I can create for the company, and then we'll talk!"
Li Jing worked as an online sales manager in the first month after joining the company, with a monthly salary of 2, yuan; In the second month, he worked as a planning manager with a monthly salary of 3, yuan. In the third month, he was promoted to assistant general manager with a monthly salary of 5, yuan. He was in charge of more and more work and his salary was getting higher and higher, but Li Jing never took the initiative to talk about the salary with his boss. Before 28, Li Jing helped this enterprise to establish a "land, sea and air channel system", which fully guaranteed the problem of customers in the development of the enterprise and achieved the goal of reselling the channel sales performance. In the second half of 28, the performance of the company's design system declined by 5%. It was at this time that Li Jing was ordered to take over the front-end design system. After taking over, Li Jing gave full play to the Hunan people's spirit of suffering and bullying, and with the team's day-and-night struggle, he achieved a turnaround in performance that year, and in the second year, he created a miracle of 5 million sales, becoming a leading enterprise in the decoration industry in Beijing. Li Jing has also become the group vice president of this enterprise for eight years.
Road to Self-improvement | Give up high salary and embark on the road of starting a business with Van Gogh Hakka clothes
In 213, Li Jing tearfully bid farewell to the company that had served for 8 years and gave up the position of vice president of Jiazhuang Group with an annual salary of one million. At first, I was confused and didn't know what to do. He had never rested since he joined the work. He rested for a month, his body was rested, but his heart was always thinking about the future.
after a month's ideological struggle, he finally made a difficult choice-he started his own business, but he didn't have much venture capital. He swiped his credit card and founded a management consulting company for decoration enterprises, providing 1 sections of enterprise consulting for decoration enterprises and offering online marketing training camp courses. In this process, Li Jing often gave a lecture for three days and two nights, and often went on business trips all over the country to serve local home improvement enterprises. Although he has been recognized by customers, he is getting farther and farther away from his family, wife and children, and he is lost ...
By chance, Li Jing bought an engineering decoration company, and since then he has started his old job-decoration industry, renamed the company Van Gogh Hakka Dress, entered the home improvement industry in an all-round way, and grafted the advanced construction technology on tooling into the home improvement field, which played a very good role in controlling the common quality defects in the home improvement industry. Prior to this, the home improvement industry did not pay attention to the technical content. This can also be said to be an update to the process of home improvement industry. Since then, the Van Gogh Hakka costume created by Li Jing has established its position in the home improvement industry.
Then, Li Jing took the lead in promoting German standard, intelligence and environmental protection in the industry, advocating German standard engineering, smart home and environmental protection occupancy, and forming strategic cooperation with hundreds of first-line brand building materials manufacturers. After several years of development, it has three flagship stores in Beijing, with a comprehensive business area of tens of thousands of square meters, thousands of materials to be displayed, and various styles of real-life model rooms for visiting and experiencing, thus realizing the real WYSIWYG home improvement mode of first experiencing and then decorating, allowing consumers.
Future goal | To lead the enterprise to successfully go public on a scale of 1 billion yuan in five years
In just a few years, under the leadership of Li Jing, all kinds of businesses, such as all-inclusive decoration, complete service, personalized decoration, public space engineering decoration, customized furniture, video operation, cultural media, comprehensive training, management consulting, etc., have moved forward step by step and steadily. Under the mentality of striving for perfection, Li Jing kept on learning, and with indomitable fighting spirit, he managed Van Gogh Hakka clothes with his heart, and explored a new ecological model of the industrial chain of the home improvement industry. He put forward a goal that he usually doesn't say in a low-key but full of confidence: 1 billion yuan in five years, and successfully listed his company to become a phenomenal company.
Van Gogh Home Ecological Aggregation Platform Banner has five major home decoration modules, namely, Van Gogh Hakka costume, Jizhu decoration, excellent product decoration, non-Van Gogh home decoration and Van Gogh micro-decoration. It has six flagship stores in Beijing, with a total business area of tens of thousands of square meters, and specializes in providing one-stop home decoration services, such as all-inclusive decoration, all-case decoration, and complete bag carrying. Three major home improvement extension brands, such as Jizhu tooling, house quick repair, and Bedson whole house wood work, lay out tooling, housing reform, custom wood work and other industries; It has three national empowerment platforms, such as Philharmonic House Management Consulting, Decorative Culture MCN and Dressing Xiaobai, to help the healthy development of the home improvement industry.
Van Gogh Home, led by Li Jing, plans to become an ecological aggregation platform for the home furnishing industry in the future, relying on information technology, featuring management training, and focusing on omni-channel customer acquisition, deepening the industrial chain and supply chain to help traditional home improvement enterprises realize transformation and upgrading, so that China people can enjoy high-quality decoration experience and realize a healthy, quality and beautiful living environment!