No one expected Fan Fei F7' s "quantity" to be so deadly. On March 27th, Fan Fei F7 was officially listed, with a price of 229,900-30.10.9 million yuan, which is not only about 50,000 yuan lower than the pre-sale price, but also Fan Fei officially announced that it will launch a basic version with a price of 209,900 yuan. This operation was commented by netizens: outrageous! Judging from the big spectrum!
Unexpectedly, 15 minutes later, Fan Fei F7 went public, and the official decided to shut down the server. Whether it is caused by the hot orders or official gimmicks, the Fan Fei F7, which fell from the sky, once again ignited the fire of competition in the new energy vehicle market in 2023.
Every seat is in position C. Fan Fei F7 knows the owner of China.
The strategy of entering the market at a low price does not mean that Fan Fei F7 can win, but it gives Fan Fei F7 hope for deus ex. Everything happens for a reason. Fan Fei F7 dares to lower itself and enter the market, behind which is SAIC's cost control ability and determination to compete in the new energy vehicle market.
Fan Fei automobile was born with a "golden key", which was strongly supported by SAIC. Although the first product, Fan Fei R7, was well received, its delivery performance did not meet expectations. Fan Fei F7 is a very important strategic deployment of Fan Fei Automobile in 2023. It is necessary to start the brand voice and take into account the market sales. During the pre-sale, Fan Fei F7 will aim at Weilai ET5 and shout out the expectation of "sales exceeding".
At the press conference, Wu Bing, CEO of Fan Fei Automobile, said that "Bach cockpit makes every seat in position C". What is Bach's cockpit? According to the official introduction of Fan Fei, Fan Fei F7' s Bach chair was made on the basis of the first domestic full-index China personality database built by SAIC in three years. Before the launch, this Bach seat won the highest score of "Comfort Star" in the history of China Automotive Research Institute, and it was also the only product that got full marks in the test score of 30 sub-items of seat pressure distribution.
At the press conference, Wu Bing, CEO of Fan Fei Automobile, said that "Bach cockpit makes every seat in position C". What is Bach's cockpit? According to the official introduction of Fan Fei, Fan Fei F7' s Bach chair was made on the basis of the first domestic full-index China personality database built by SAIC in three years. Before the launch, this Bach seat won the highest score of "Comfort Star" in the history of China Automotive Research Institute, and it was also the only product that got full marks in the test score of 30 sub-items of seat pressure distribution.
In addition to comfortable seats and skin friendliness, another important deployment of Bach's cockpit concept is audio-visual enjoyment. Fan Fei F7 is equipped with 16 speakers. According to the official introduction, on the basis of a brand-new sound architecture independently developed, it is equipped with an industry-leading dual DSP solution, which combines Swedish Dirac acoustic algorithm and standard Fan Fei Bach 3D vector sound technology, so that the sound in the car not only supports the texture of 7. 1 channel around the cinema, but also has a sense of direction for the first time.
There is no perfect car, but the best-selling products always have impressive long boards. According to Fan Fei Auto and Wu Bing, the seat structure plays a key role in the driver's comfort. Bach Chair has established the most comprehensive database of China people's physical characteristics by collecting a large number of drivers' physical samples from all over the country. Then through structural innovation and repeated adjustment, a reasonable sitting posture in the front row has been created, which can reduce the oppression on the spine and strengthen the support for the waist. At the same time, the headrest fits the natural curvature of China people's cervical vertebrae, making the head and neck comfortable.
After Fan Fei F7 enters the market, will "buy a car and get a seat" become a marketing term? At least in the eyes of car buyers, the love shown by Fan Fei F7 is the greatest value for the friendly sitting posture of China car owners.
See quality for details. Is Fan Fei F7 a "treasure model"?
How to get out? How to get out? Roll what? These are all the knowledge of the automobile circle. Considering that the main sales version of Fan Fei F7 is only stuck in the range of 250,000-300,000, it is not as detailed as its volume configuration. Speaking of Fan Fei F7, we have to talk about Zhiji L7, which is also produced by SAIC. The two cars do have many similarities, such as the configuration of suppliers.
Looking through the configuration list of Fan Fei F7, Tenneco high-end MTV CL series return spring shock absorber, Bosch flagship series BD-EPS steering system, German Weiback hydraulic bushing, Brembo four-piston front caliper and Michelin PS EV series high-performance tires are really rich! EfF Premium 4D imaging radar, NVIDIA Orin chip, Rising PILOT advanced intelligent driving system and battery pack of Contemporary Amperex Technology Co., Ltd. are used in the car. Never doubt SAIC's ability to make friends. Because there are many famous brands, the basic disk of Fan Fei F7 is guaranteed.
But these are not what car buyers want to introduce you to. Details are Fan Fei F7' s basic skills, and two of them are most worth developing.
First of all, the drag coefficient of Fan Fei F7 is only 0.206Cd, which is the lowest drag model in mass production of China brand certified by China Automobile Research Institute. But its shape has not been compromised by blind pursuit of wind resistance coefficient. We should know that if the drag coefficient of new energy vehicles is reduced by 0.02Cd, the cruising range will increase by about 10km, and the lower drag coefficient can further reduce the NVH level, thus improving the quietness and comfort of the car. According to the official introduction of Fan Fei Automobile, the front windshield, dome roof, front and rear four windows and front and rear four triangular windows of Fan Fei F7 are all made of double-layer laminated glass, and the design of A-pillar is also optimized for wind noise.
Secondly, in view of the problem that the floor of many new energy vehicles in the market is too high, Fan Fei F7 solved this problem with the CTP lying battery structure pioneered by the industry. The battery pack of the new car is as thin as 1 10 mm, which is about 30 mm thinner than most battery packs. The front suspension of Fan Fei F7 adopts double wishbone structure. Due to the unique battery pack, the top of Fan Fei F7 suspension is 465438 lower than the traditional McPherson structure.
See the real chapter for details. Fan Fei F7 has made buildings with low center of gravity and wind resistance coefficient to the extreme.
Server downtime after listing? Listen to the experience store sales.
The game between products will eventually be reflected in the terminal market. In order to better understand Fan Fei F7, I bought a car and went to the Fan Fei Experience Store to get to know the situation. According to the sales introduction, the order volume of Fan Fei F7 during the pre-sale period, including after listing, is considerable, especially since listing, the number of reserved users has steadily increased. At present, the deposit is 4000 yuan, which can be returned within 72 hours, and the delivery cycle only takes about 2 weeks.
Sales said to car buyers: "We found that many interested users hesitated about brand awareness rather than the car itself, including the number of power stations, the location of service experience stores, and the subsequent car service system. These are all valued by many users and are also the current weaknesses of Fan Fei Automobile." According to the buyer, at present, Fan Fei Automobile has only two power stations in Beijing, both of which are under construction. According to the staff of the experience store, four power stations will be built in Beijing this year.
Including the daily maintenance and maintenance of automobiles, are also of concern to many consumers. Fan Fei F7 and Fan Fei R7 repair shops are used by SAIC Roewe dealers, and will independently build their own service outlets in the future. From the communication with the sales staff of the experience store, it can be seen that Fan Fei Automobile urgently needs to expand the number of stores and improve the charging and replacing system this year. These peripheral services, which are closely related to products, occupy a high position in the minds of end consumers, which is precisely the gap between Fan Fei Automobile and Tou New Power Brand.
According to the car purchase, all F7 users who decide to fly on April 30th (inclusive) can enjoy the rights of free charging and replacing electricity for life. Rising PILOT, worth 30,000 yuan, is fully integrated with advanced intelligent driving system software services, with an optional fund of 65,438+100,000 yuan, and the interactive system of Rising OS intelligent cabin has free traffic for three years. According to the salesperson, the users who have decided will basically choose to install the "Bach cockpit seat upgrade package worth 7,000 yuan".
It is predicted that Fan Fei F7 in the two regulations will face severe market competition, and the 250,000-300,000-class market will be the main battlefield of the mid-level car game. Judging from the automobile market pattern in 2023, the competing products of Fan Fei F7 are not only new energy vehicles, but also traditional mid-level joint-venture vehicles such as Passat, Camry and Teana are potential threats to Fan Fei F7, while mercedes benz c, Audi A4L and BMW 3 Series are under the background of "price reduction tide".
The direct competitors of Fan Fei F7 are Tucki P7i, Tesla Model 3, Krypton 00 1, etc. Therefore, Fan Fei F7 has to face not only the traditional fuel vehicles with solid foundation, but also the new energy products with high intelligence. As a "latecomer", Fan Fei F7 is under great pressure, but judging from its performance in the listing stage, Fan Fei F7 is ready to give it a try.
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