JD。 COM's service principle:

"Duo" provides users with a one-stop comprehensive shopping platform.

"Fast", self-built logistics to achieve extremely fast delivery service.

"Good", insist on genuine licensed products and ensure the quality of goods.

"province", relying on low cost and high efficiency to achieve low prices every day.

JD。 Business philosophy of COM:

Cooperation: Internationalization brings globalization of competition, and the field of e-commerce in China is changing with each passing day. As the flagship enterprise that bears the brunt, JD.COM will inevitably face more intense and even white-hot business competition.

Facing the increasingly fierce market competition, JD.COM always tells himself: We should not only strengthen close cooperation with strategic partners, but also cooperate with rivals on the basis of full competition. JD。 COM's understanding of cooperation is * * * to win development cooperation, joint complementary cooperation, and the "competition cooperation * * * win" brought by cooperation is JD. Seeking development is the eternal concept of COM.

Integrity: JD.COM adheres to the development concept of enterprise first and people first, and establishes the most harmonious cooperative relationship with users, suppliers, investors and other partners on the basis of integrity.

Honesty stands for JD. COM's sincere attitude towards cooperative relations, while "loyalty" stands for JD.COM. The development creed of COM is based on "credit". It can be said that "sincerity" is not just JD. COM's code of conduct is also JD.COM's. The moral code of COM.

Making friends: If JD.COM is compared to a high-speed machine, users, employees, investors, suppliers and other partners are all indispensable parts of this machine. Only with the close cooperation of many partners can this huge machine operate normally.

Therefore, in the process of doing business, JD.COM strives to have more emotional communication with every customer or partner, and slowly transforms the business circle into a circle of friends, rather than pure business dealings. Doing business is being a man, first of all, being a good man.

Reference to the above: JD. COM- help center