It's true. CPA (Cost Per Action) pricing method refers to charging according to the actual effect of advertisements, that is, charging according to valid questionnaires or replied orders, without limiting the amount of advertisements. CPA advertisement is the most common form of advertisement in the network. When a user clicks on a CPA advertisement on a website, the webmaster of this station will get corresponding income.

Supplement:

The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM. In order to avoid the risk of advertising costs, advertisers only pay the advertising site fees according to the clicks after the network users click on the banner advertisements and link to the advertisers' web pages. CPA model, while fully considering the interests of advertisers, ignores the interests of website owners, and has been resisted by more and more website owners. Website owners are generally reluctant to take high-quality advertising space to invest in CPA advertisements of unpopular products, because the biggest determinant is not the website media, but many factors of the product itself (such as the degree of attention and cost-effective advantages of the product, the reputation of the enterprise and so on). ) and the acceptance of online consumption by netizens today, such as the cost performance of products and the reputation of enterprises and consumers. More and more website owners reject CPA online advertising mode after practice, and CPA paid advertisements are hard to find suitable media and are gradually disappearing.

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