Main Column

"Psychic Code"

"Psychic Code" is a psychological interview program launched by Beijing TV Life Channel in January 2007. The broadcast time is 20:00 every Sunday night, and the program duration is 30 minutes. The column has been welcomed by the audience since its launch. The average ratings in 2007 were 2.1.

Column positioning: Each program invites one or two guests with psychological confusion to the studio to share their mental journeys with the host and psychologists. The psychologists use psychological tests through spiritual dialogues with the guests. , psychological experiments and other professional means to reveal the psychological causes behind the guests' confusion on the spot, and provide targeted guidance and solutions. The column is positioned to solve representative psychological cases while focusing on popularizing psychological knowledge and promoting mental health, aiming to provide services to a wider audience.

Features of the column:

1. True stories from life. The parties involved narrate their own experiences and confusions, and express the events through scenario reenactment. Realism and storytelling will become a major feature of this program.

2. Unique analysis by psychological experts. Psychologists will analyze the events provided by the parties and provide professional guidance and suggestions to resolve the psychological confusion of the parties.

3. Service that radiates to the audience. Since all stories come from life, the audience will look for situations similar to their own. The suggestions and methods given by psychological experts can not only help the parties involved, but also serve as a reference for the viewers in front of the TV.

The "Psychic Code" column won the third prize of Beijing Television Station's 2007 Outstanding Column Award.

"Life Show"

It takes marriage as the main line, interspersed with talent performances and sincere confessions of the candidates, making the whole program lively, humorous, and full of service-oriented humanistic care. In terms of program arrangement, targeted theme programs are launched on a weekly basis, such as "Six Unusual Women", "Seven Weathered Men", "White-collar Women Coming from the Office Building", etc. Overview "Life Show" has a history of five thousand years. From the initial days when humans lived and multiplied together, to the orders of parents and the words of matchmakers, to today's matchmaking parties, the form is constantly changing, but the main theme is indeed Eternal - blind date.

The fast-paced life in high-rise buildings has changed people’s traditional ways of making friends and seeking marriage, and has also blocked people’s circle of free communication. Since the "Life Show" launched a program with the theme of good marriage on July 24, 40 candidates have come on screen to talk about their views on marriage, self-introduction, requirements for finding a spouse, etc. Each candidate has many applicants. , at most 300 people applied for one person, and in January there were nearly 10,000 registration calls. The huge market demand and the serviceability of the marriage dating program catered to people's needs, causing the program's ratings to quickly increase to a weekly average of 1.67 and a maximum of 2.4. The audience generally responded well.

"Life Show" will become the first marriage recruitment program in Beijing. Audience Targeting The age range of the audience is broad. Based on the analysis of the broadcast situation, there are young people and middle-aged and elderly people participating in the marriage proposal, which should also attract viewers of this age group. There are more young people in the audience of the Saturday and Japanese versions than at other times. "Life Show" is a program suitable for all ages, with the main audience group being 30-60 years old. Content setting The operation of the program basically follows the model of showing off a good marriage, relying on mobile studios to shoot marriage seekers and on-site VCR in the studio. At the same time, you can not be limited to the studio and go out to film marriage seekers. The production of VCR can film the marriage seeker's search for a mate, marriage process, views on marriage, talents, life interests, skill demonstrations, etc. Touching love stories are told through the program. At the same time, each program is accompanied by pictures of marriage proposals to increase the amount of information.

The weekend version of the program mainly focuses on wedding themes, but it must be linked with the daily version. For example, the daily broadcast version is about "a woman who escaped from the siege", and the weekend version is about "a happy woman who gets remarried", etc. There are some reverse stories and improvements.

At the end of each month, there is a big summary of January's programs. These people can be organized to carry out activities, and then find some candidates to increase the circle of contacts and make the audience feel that TV marriage recruitment is real, reliable and factual.