Core Tip: Huizhou merchant culture is the pride of Anhui, China and the world. 300 years ago, on the ancient land of Huizhou, a historical drama of Huizhou merchants' interdependence, mutual promotion and prosperity was staged, leaving valuable material and spiritual wealth.

Huizhou merchants are one of the top ten business gangs in China, also known as Xin 'an merchants, Huizhou merchants and Hehe merchants. Huigang? It is the general name of the old Huizhou official and business group. Hui nationality has a long history of doing business. As early as the Eastern Jin Dynasty, there were records of Xin 'an merchants' activities, which were developed in later generations. During Chenghua and Hongzhi years in Ming Dynasty, a business gang was formed. Huizhou merchants, as a powerful force in China's ancient business circles, had huge commercial capital, such as a large number of merchants, a wide range of activities, a large number of operations and strong management ability, which were unmatched by other business groups, so they could dominate China's business circles for hundreds of years.

As an important business gang, Huizhou merchants are second to none in the business world because of their huge commercial capital, wide range of activities, strong management ability and many employees. Huizhou merchants not only made their career brilliant in China for more than 300 years with their excellent practice, but also became a great miracle in the history of feudal social and economic development in China.

Huizhou merchants can dominate the business circles for hundreds of years and become one of the top ten business gangs in China, which is inseparable from their essential characteristics of being good at Confucianism. The good Confucianism of Huizhou merchants is first manifested in the worship of Confucianism and the emphasis on Confucianism. Huizhou merchants' kindness to Confucianism is also reflected in their practical actions, that is, many businessmen abandoned Jia Yeru or Jia as officials after they became rich, and many Huizhou merchants even chose a road of donating money to buy officials. Huizhou merchants are rooted in the heavy cultural soil of Xin 'an. As a business gang with high overall cultural quality, most of them consciously use Confucianism to regulate their business activities, pay attention to the way of righteousness and benefit, pay attention to integrity and business ethics, and are not deceitful and dishonest. They are good at grasping business opportunities, weighing avenues and being superior in business competition. Most of them attach importance to cultural construction, donate money to promote learning, engrave books and collect books, edit local chronicles, invite lectures, train their children to study and be officials, and seek to improve their political status. At the same time, they also promoted the prosperity of localism and trained a large number of outstanding talents in the country. Since the Ming and Qing Dynasties, Huizhou merchants have created brilliant achievements-commercial prosperity and cultural achievements with their pioneering spirit, and at the same time formed the spirit of Confucian merchants and established the image of a generation of Confucian merchants.

In addition to the characteristics of Huizhou merchants who are good at Confucianism, honesty and unique business philosophy are also the reasons why this group is unbeaten.

Doing business in good faith

Although Huizhou merchants' foothold and development abroad, as well as the rise and hegemony of the overall forces, Huizhou merchants themselves know? Hui camel? Its hard-working spirit and shrewd mind of managing money are certainly related to some objective opportunities and gathering and scattering networks, but as far as business philosophy is concerned, morality, honesty and kindness are obviously its core factors. Huizhou merchants have always attached importance to commercial activities. Money comes from the Tao, but profit just comes from it? 、? Decorate Jia's with Confucianism? . Follow? Would you rather study law than decorate your wisdom to win? Advocating honesty and sticking to righteousness and interests is the consistent Confucian merchant character of Huizhou merchants, which has also won them a good market reputation. Fundamentally speaking, it is the key to the success of Huizhou merchants to regard honesty as the moral standard of doing business with Jia. In that historical era, there was a sharp contrast. Businessmen from all over the world often make shoddy goods, but Huizhou merchants insist on not doing it. Hu Renzhi, a Hui merchant in Ming Dynasty, was engaged in grain business in Nanfeng, Jiangxi Province, even in the year of natural disasters and famine? Fight for thousands of dollars? In this case, we will never harm the people by doping the valley. In the late Qing Dynasty, a group of Mo Ding were found to have quality problems in Hu Kaiwen Mill. After the boss Hu Yude found out, he immediately ordered his stores to stop manufacturing and selling this batch of Mo Ding, and recycled some of the high prices flowing to the market and dumped them in the pond for destruction. In order to ensure the quality of goods, safeguard the interests of customers, never adulterate, even at the cost of blood, destroy and start over, which embodies the principle and business philosophy of Huizhou merchants to treat people with sincerity. Are there any Confucian classics? Mingyun is sincere? Say, Honesty? ,? True and innocent? It's called. Confucius said:? People who don't believe don't know what they can do. ; Wealth? What do people want? , however? If it's not natural, where is it? . Huizhou merchants have been pursuing? Jia Dao and Ruxing? Advocate honest business ethics. It doesn't work. Try your best? , not by? Is utilitarianism urgent? So fame overflowed all over the world. And so is capital gains? . Xu Xian, a Huizhou merchant, made an incisive summary accordingly. Only by treating others sincerely, people are complacent; Whatever you do, you won't kiss anything, will you?

Business philosophy

In business philosophy, insist on? How to make money? His view of justice and benefit means that justice is more important than money, and that a gentleman loves money and has a good way to get it. Adhere to the integrity management, pay attention to business ethics, genuine, honest and trustworthy, and follow the principle of accurate measurement. And, to achieve small profits but quick turnover, to benefit customers. Oppose extortion and despise cheating customers. At the same time, he is also enthusiastic about social welfare and is charitable. In the way of employing people, we should insist on using those elegant people who are familiar with the four books and five classics, and pay attention to cultivating their habit of learning and thinking, the spirit of hard work and perseverance. Always insist? Diligence, honesty, humility, patience, flexibility, frugality, autonomy, not forgetting the roots, knowing righteousness and understanding, and attaching importance to life? The thought of selecting people and the standard of employing people. In the philosophy of life, we value morality and respect Confucianism, adhere to harmony, put courtesy first, and make friends. Pursuit? Gentle and polite? That is, gentleness, kindness, respect, temperance and humility. It is believed that modesty makes friends, makes money harmoniously, makes up mistakes diligently, and does business frugally. In addition, emphasize? Pay equal attention to five friends? That is, family friendship, world friendship, hometown friendship and friendship are equally important, and we can't favor one over the other. In the interest of life, Huizhou merchants' families especially admire literature, teaching, filial piety and propriety, or emphasize reading, filial piety, propriety and style of writing. In ancient times, for example? For hundreds of years, people have accumulated nothing but kindness; The first good thing is reading. ? Educational couplets can be seen everywhere. Huizhou merchants attach great importance to filial piety. In addition, he has a wide range of hobbies, piano, chess, calligraphy and painting, and a strong style of writing, and advocates taking literature as a friend. At the same time, pay attention to public image and public relations strategy in communication. Dress up, greet guests, respect and be polite? It is a portrayal of his heavy ceremony.

Back to our modern entrepreneurial process, how many entrepreneurs have forgotten these ancient beliefs. Honesty and integrity, which has been repeatedly proved by predecessors, should be picked up again by us!

;