2017 Coffee Shop Valentine’s Day Event Planning Plan

In the customs of Valentine’s Day, flowers and chocolates are indispensable when celebrating. Some young couples also like to spend time in coffee shops. . The following is a Valentine’s Day event planning plan for a coffee shop that I compiled, welcome to refer to it!

Activity background:

Coffee shop advantages: THE ONE Cafe It is a music cafe with a quiet environment. Although it is just in its infancy, it already has its own unique style. The high-grade decoration and the romantic atmosphere created by the music are very suitable for business negotiations, dating, etc.

Disadvantages of the coffee shop: Since the store is not located in a bustling area such as the city center, the business is not very good. So we decided to promote the cafe by holding an event on Valentine's Day.

Activity goal:

On Valentine’s Day, through activities to attract consumers not only couples, but also single consumers to come to the coffee shop and expand the popularity of the coffee shop. Event time: from half a month before Valentine’s Day to Valentine’s Day.

Activity theme:

HE ONE AND ONLY ONE Let me be your other half Activity content: The activity is mainly divided into two parts, one is online activities, and the other is offline activities . Online activities: Event time: half month before Valentine's Day. Activity location: Place advertisements on Renren, Tencent and other websites that young people are more interested in.

Event title:

The One Coffee and Romantic Date

Event content:

1) Book a seat through advertisement? , ?Forward? and other links to provide services.

2) If you participate online, you can book seats for Valentine’s Day and enjoy discounts. The main methods of discounts are:

3) Users who participate in online activities and promote and forward the activities can receive 20 One Yuan electronic voucher;

4) Couples who book a seat can enjoy a 20% discount on the final meal price; 5) Single friends who book a seat and meal can enjoy a 10% discount;

6) When you book a seat online, you can also receive a Valentine's Day gift, which is a couple's mobile phone charm;

7) Publish notifications about activities in the city center one week before Valentine's Day.

Part One:

Event Time: One week before Valentine’s Day;

Event Location: Performances in business districts, city centers and other prosperous areas;

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Activity theme: ?The One coffee and romantic date?

Activity content:

1) Set up a stage and produce large-scale advertisements. The size depends on the actual venue;

2) The leaflets are distributed in color and the content is mainly about the activities and various discounts of the Valentine's Day Cafe;

3) Free tasting on site Specialty coffee and desserts in the cafe;

4) Couples who book Valentine’s Day seats on site will receive a free dessert from the cafe.

Part 2:

Event time: Valentine’s Day.

Activity location: THE ONE Cafe Activity theme: ?THE ONE AND ONLY ONE?

Activity content:

1) Make necessary decorations in the cafe , bouquets, lights, etc.;

2) Make a message wall? Confess your love? Post-it notes and pens are provided so that every customer can write down their own thoughts here.

3) Can you order a song?

On Valentine's Day, you can order songs for your partner for 99 yuan each.

4) Customers who spend more than 199 yuan will get a chance to draw a lottery, with 100 winning prizes. The prizes are set as follows: 1 special prize, the prize is The One Cafe voucher worth 521 yuan and a box of chocolates; Two first prize winners will receive a voucher for The One Cafe worth RMB 299 and a bouquet of roses; three second prize winners will receive a voucher for The One Cafe and a rosette valued at RMB 99; Third Prize There are several prizes, and the prize is a rose. ;